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ActiveCampaign vs Brevo Reviews & Pricing In 2025


Disclosure: We may earn commissions if you shop through the links below.

Last Updated: May 22, 2025

Want to know if ActiveCampaign or Brevo is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

 

ActiveCampaign vs Brevo Reviews

ActiveCampaignBrevo
Trustpilot Rating3.64.2
Number of Trustpilot Reviews8314,431
iPhone App Rating4.63.5
Number of iPhone App Reviews1,0004
Android App Rating4.2No Rating
Number of Android App Reviews697No Review

Sources

  • https://www.trustpilot.com/review/activecampaign.com
  • https://www.trustpilot.com/review/www.brevo.com
  • https://apps.apple.com/us/app/activecampaign/id1239908329
  • https://apps.apple.com/us/app/conversations-by-brevo/id1605601366
  • https://play.google.com/store/apps/details?id=com.activecampaign.androidcrm&hl=en_US&gl=US
  • https://play.google.com/store/apps/details?id=com.sendinblue.conversationsapp&hl=en_US&gl=US

ActiveCampaign vs Brevo Pricing

ActiveCampaignBrevo
Free PlanNo300 emails per day
Free Plan LimitsNANA
Free TrialYesYes
Free Trial Length14 day30 day
Cheapest Plan NamePlusStarter
Cheapest Plan Cost Per Month$49$65
Mid Priced Plan NameProfessionalBusiness
Mid Priced Plan Cost Per Month$49$65
Top Plan NameEnterpriseEnterprise
Top Plan Cost Per Month$99Not Listed

ActiveCampaign vs Brevo Features

ActiveCampaign Plus vs Brevo Starter

ActiveCampaign PlusBrevo Starter
  • Sales Automation
  • Personalized Chat & Email Support
  • Lead Scoring
  • Pipeline, Account & Deal Management
  • Task Management & Reporting
  • From 20k emails/month
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • Email support
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns

ActiveCampaign Professional vs Brevo Business

ActiveCampaign ProfessionalBrevo Business
  • Sales Automation
  • Personalized Chat & Email Support
  • Lead Scoring
  • Pipeline, Account & Deal Management
  • Task Management & Reporting
  • Sales Engagement Automation & One-to-one Email
  • Sentiment Analysis AI
  • Win Probability AI
  • Facebook Lead Ads
  • Split Automations
  • Automations Map
  • From 20k emails/month
  • Marketing automation
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Send time optimization
  • Phone support
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • Email support
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns

ActiveCampaign Enterprise vs Brevo Enterprise

ActiveCampaign EnterpriseBrevo Enterprise
  • Sales Automation
  • Personalized Chat & Email Support
  • Lead Scoring
  • Pipeline, Account & Deal Management
  • Task Management & Reporting
  • Sales Engagement Automation & One-to-one Email
  • Sentiment Analysis AI
  • Win Probability AI
  • Facebook Lead Ads
  • Split Automations
  • Automations Map
  • Custom Reporting
  • Custom Objects
  • Single Sign-On
  • HIPAA Support
  • Uptime SLA
  • Sub-account management
  • Enterprise-grade security
  • Advanced integrations
  • Exclusive features
  • Tailored onboarding
  • Personalized support
  • From 20k emails/month
  • Marketing automation
  • A/B testing
  • Advanced statistics
  • Multi-user access
  • Send time optimization
  • Phone support
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • Email support
  • Customizable email templates
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns

ActiveCampaign vs Brevo Integrations

ActiveCampaignBrevo
  • WordPress
  • Zapier
  • Google Analytics
  • Shopify
  • WooCommerce
  • ClickFunnels
  • Salesforce
  • Unbounce
  • Facebook
  • Jira
  • PayPal
  • WordPress
  • Shopify
  • HubSpot
  • Zapier
  • Freshdesk
  • Pipedrive
  • Zendesk
  • Jotform
  • WooCommerce

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

ActiveCampaignBrevo
APIYesYes
Outlook IntegrationYesYes
Gmail IntegrationYesYes
QuickBooks IntegrationYesNo
Shopify IntegrationYesYes
WordPress IntegrationYesYes
Mailchimp IntegrationNoYes
WhatsApp integrationYesNo
Facebook IntegrationYesYes
LinkedIn IntegrationYesNo
Twitter/X IntegrationYesNo
Google Calendar IntegrationYesNo
Excel IntegrationYesNo
Office 365 IntegrationYesNo
Google Sheets IntegrationYesNo
Xero IntegrationYesNo
Notion IntegrationNoNo
Asana IntegrationYesNo
Trello IntegrationYesNo
Zapier IntegrationYesYes
InvoicingNoNo
Marketing AutomationYesYes
Email MarketingYesYes
SMS & Text MessagingYesYes
Project ManagementNoNo
AINoNo
Voip & Telephony IntegrationNoNo
DialerNoNo
Contract ManagementNoNo
Inventory ManagementNoNo
QuotingYesNo
Drip MarketingYesYes
Customer PortalNoNo
Appointment SchedulingYesNo
Workflow Automation & ManagementYesYes
ERPNoNo
Order ManagementNoNo
Ticketing SystemNoNo
Call RecordingNoYes
Call TrackingYesYes
Task ManagementYesYes
Paypal & Payment ProcessingYesYes
Document ManagementYesNo
Shared InboxNoYes
Create Landing PagesYesYes
Chat FunctionYesYes
Website BuilderNoYes
Help DeskYesYes
GPS TrackingNoNo
Loyalty ProgramNoYes
Cloud StorageYesNo
Document StorageYesNo
MappingYesYes

ActiveCampaign vs Brevo Industry Specific CRM Solutions

The following comparison looks at whether or not ActiveCampaign or Brevo have dedicated landing pages explaining how their CRM software could be used for each industry.

ActiveCampaignBrevo
Accountants & Accounting FirmsNoNo
Architects & Architecture FirmsNoNo
Automotive IndustryNoNo
Banks & BankingNoNo
Call CentersNoNo
Car & Auto DealershipsNoNo
Charity & Non-profitYesNo
ChurchesNoNo
Cleaners & Cleaning BusinessesNoNo
CoachesYesNo
Consultants & Consulting FirmsYesNo
ConstructionNoNo
ContractorsNoNo
Co-workingNoNo
Credit UnionsNoNo
Customer ServiceNoNo
DentistsNoNo
DoctorsNoNo
EcommerceYesYes
Email MarketingYesYes
Electricians & Electrical ContractorsNoNo
Engineers & Engineering FirmsNoNo
Event ManagementNoNo
Field ServiceNoNo
Financial Advisors & ServicesNoNo
Freight Brokers & ForwardersNoNo
Government & Public SectorNoNo
Graphic Designers & CreativesNoNo
GymsNoNo
Healthcare ProvidersYesNo
Hotels & HospitalityYesNo
HVACNoNo
Insurance AgentsNoNo
Investment BankingNoNo
LandscapersNoNo
Lawyers & Law FirmsNoNo
LogisticsNoNo
ManufacturingNoNo
MarketingNoYes
Mortgage Brokers & Loan OfficesNoNo
Movers & Moving CompaniesNoNo
MuseumsYesNo
Personal TrainersNoNo
PhotographersNoNo
PlumbersNoNo
Political CampaignsNoNo
Private EquityNoNo
Professional ServicesNoNo
Property ManagementNoNo
Real EstateYesNo
Recruiting & Recruitment AgenciesNoNo
RestaurantsYesNo
RetailYesYes
Roofers & RoofingNoNo
SaaSNoNo
SchoolsNoNo
Senior LivingNoNo
Solar BusinessesNoNo
Sports TeamsNoNo
Staffing AgenciesNoNo
TelemarketingNoNo
TherapistsNoNo
Tour OperatorsYesNo
Travel AgentsYesNo
Universities, College & Higher EducationYesNo
Web DesignersNoNo
Wholesalers & DistributorsNoNo

ActiveCampaign vs Brevo Pros & Cons

ActiveCampaign Pros

  • All-in-one sales and marketing platform
  • Top-notch analytics and reporting
  • Extremely powerful automation
Brevo Pros

  • Great email builder and template
  • Free CRM software
  • Easy to set up automations and multiple pre-built options to save time
ActiveCampaign Cons

  • No free plan
  • Basic templates in terms of design
  • Steeper learning curve
Brevo Cons

  • Some features use credits and cost extra
  • Customer support
  • Some finicky data importing

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