18 Best CRMs For Hotels & Hospitality

The table below shows a quick price comparison of all the Hotel & Hospitality CRM system solutions that we’ve researched:

Company name	Starting price	Free trial length
Salesforce	$25	30 day
Zoho CRM	$20	15 day
Freshsales	Free plan available then $11	21 day
Hubspot CRM	Free plan available	Free plan available
Pipedrive	$24	14 day
Monday.com	$15	14 day
Capsule	Free plan available then $21	14 day
ActiveCampaign	$19	14 day
Nutshell	$19	14 day
LeadSquared	Not stated	No trial is offered
Apptivo	$20	30 day
Sage CRM	Not stated	No trial is offered
Oracle NetSuite	Not stated	No trial is offered
Revinate	Not stated	No trial is offered
Little Hotelier	$30	30 day
Profitroom	Not stated	No trial is offered
Dailypoint	Not stated	No trial is offered
Cendyn	Not stated	No trial is offered

*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.

We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.

*companies are ranked in no particular order.

Sections

1. Salesforce

They offer a suite of software solutions for the travel, transportation and hospitality industries.
They provide a solution that combines data, AI and a CRM to deliver data-driven experiences for customers.
Their digital tools can help unite your teams with a single platform and improve efficiency.
It can be used to support relationships with guests, travelers and shippers.
It enables you to deliver personalized communications to your customers.
You can create agile systems using automation and AI to drive productivity and efficiency.
It can deliver a seamless customer journey and build loyalty through delivering a personalized experience.
The CRM combines your data to enable greater insight to support growth.
It can produce advanced analytics with real-time data to aid decision-making.
Offers a 30-day free trial of the CRM.

Website: https://www.salesforce.com/solutions/industries/transportation-hospitality/overview/

2. Zoho CRM

They claim to offer the best-in-business CRM for the hospitality industry.
It is designed to help you to manage multiple properties, partners, portals and customers on a single platform.
A secure and customizable CRM that provides a single source of truth across all touchpoints.
The CRM can assist you in converting leads and turning your first-time customers into lifetime customers.
It allows you to personalize your services throughout the customer journey from booking to checkout.
The CRM can also help you handle revenue and billing.
It supports your sales team in their tasks with updates, reminders and notifications about activities and engagements.
Helps you to manage your marketing activity including social media tools.
Provides 360-degree customer insights allowing you to gain valuable insights in your data.
Offers a 15-day free trial and demo of their software.

Website: https://www.zoho.com/crm/solutions/hospitality/

3. Freshsales

Offers CRM software that caters for the hospitality industry which enables you to manage guests, loyalty programs and improve staff collaboration.
It is designed to help you streamline your operations and create exceptional guest experiences.
The CRM can assist you in gaining leads and segmenting them based on key characteristics and attributes.
Includes CRM-powered chatbots to assist you in providing fast automated responses to queries and assigning leads to the right staff.
You can track your leads and customers better by tracking behavior and drop-off points to maximize your sales funnel.
The CRM can provide opportunities to help you in upselling and cross-selling to your existing customers.
You can create personalized marketing campaigns and promotions that you can track and monitor success.
It can streamline your reservation management and occupancy to support the customer booking experience.
The information gained from the CRM can provide great insight and improve your sales management including optimizing your pipeline, profitability and resource allocation.
They offer a 15-day free trial and demo of their CRM and a free plan is available for up to three users.

Website: https://www.freshworks.com/crm/industries/hospitality/

4. Hubspot CRM

They offer a CRM that can be tailored for the hotel industry.
They also offer enterprise software for marketing, sales, customer service, content management and operations.
Provide your sales team with tools to help them close sales including notifications when prospects open an email or visit your website so they can follow up.
Manage your pipeline by tracking prospects and assigning tasks to keep the flow going.
Streamline your sales processes by effectively tracking all activity and leads.
Increase the collaboration between teams by sharing data.
Send email campaigns and track engagement.
The data can be used to forecast revenue and aid decision-making.
You can track and analyze your sales activities through their visual dashboard in real time.
Offers a free plan for up to five users and a demo of their software.

Website: https://www.hubspot.com/case-studies/bluesun-hotels-resorts

5. Pipedrive

They offer a hotel and hospitality CRM to help streamline these businesses.
The software can assist you in improving operational efficiency and create better guest experiences.
It offers automated processes which can assist with booking, communications and marketing.
The centralized CRM enables you to manage your guest bookings, schedule events and roster your staff.
Provides a personalized service which aids you in building stronger relationships with your guests and clients.
It incorporates a flexible booking system which allows you to provide more options to your customers.
It allows you to store more information on your customers to help you inform your services.
The CRM can assist you in segmenting your audiences and run targeted promotions and communications.
The CRM is scalable and can be integrated with other software.
They offer a 14-day free trial of their software.

Website: https://www.pipedrive.com/en/industries/hospitality-crm

6. Monday.com

Offers a CRM which can cater for the hotel industry.
Provides a single place for all customer information including documents.
It provides automation to reduce administrative tasks and save time.
They provide an easy-to-use interface with online support resources and help.
You can monitor your pipelines and processes from lead to close in one place.
All interactions are recorded and historical information about customer interactions are available to assist staff.
You can collect and organize customer feedback through feedback forms.
It can be integrated with other business tools to expand its use.
They offer customizable dashboards so you can view the information that matters to you on a single screen.
Offers a 14-day free trial of their CRM.

Website: https://monday.com/blog/crm-and-sales/crm-for-hotels/

7. Capsule

They offer a hotel CRM that caters for all budgets and sizes of hotels.
The CRM provides a single database for all customer data to make information easily accessible to all staff to help personalize the customer experience.
It can be customized to match your needs so that records include all the details you want to include.
Personalize your communications and send offers tailored to your customer’s preferences.
It can help you with projecting your income and look at revenue making parts of your business.
You can also monitor your sales representatives’ performance.
Complete guest booking management for bookings online, by email and phone.
You can create streamlined processes to assist your employees in managing the customer journey.
The CRM can be integrated with a wide range of software integrations.
Offers a 14-day free trial of their software and a free plan is available but only for up to 250 contacts.

Website: https://capsulecrm.com/industries/crm-for-hotels-and-hospitality/

8. ActiveCampaign

They offer marketing automation software for the travel and hospitality industry which helps you to manage your customer experience.
It can help you manage your guests, increase reservations and streamline your processes.
The CRM can manage your full customer lifecycle which can help drive acquisition and increase loyalty.
It offers automation for communications including the information guests need pre and post their stay which can be scheduled and personalized.
You can segment your data to allow you to communicate with them better and provide more targeted promotions and rewards programs.
It can allow you to see your audience better and manage the flow of your pipeline to enable you to manage your leads more effectively.
It can integrate with your website so that you can incorporate live chat, forms and site tags to gain greater insight.
The CRM can be integrated with over 870 apps including leading apps.
They provide advanced reporting facilities to help you measure your success and report on your customers.
A 14-day free trial is offered to sample their software.

Website: https://www.activecampaign.com/industry/travel-hospitality

9. Nutshell

They offer a hospitality CRM solution that helps you to improve your customer experience.
It is designed to assist you in nurturing guest relationships and delivering repeat business.
It enables you to track every interaction with your customers and send them personalized emails to keep them engaged.
The CRM can assist you in streamlining your appointment scheduling.
You can segment your audience to aid your sales and marketing with targeted communications.
It offers automation for sales processes to reduce the time spent on administrative tasks.
You can analyze your customer behavior and identify trends to use in your marketing.
It provides advanced reports which enable you to produce reports on sales, team productivity and forecasted sales to aid your decision-making.
They offer thousands of integrations that are suitable for the hospitality industry.
Offers a free trial of their CRM for 14 days.

Website: https://www.nutshell.com/industries/hospitality

10. LeadSquared

Offers a CRM that caters for the travel and hospitality industry.
It is designed to capture all your inquiries from all your marketing channels.
It enables you to unify all of your travel portals and booking partners.
The CRM is customizable to tailor the platform to your requirements.
You can bring together all your marketing channels including websites, social media, Adwords, chat, surveys, landing pages and plug-and-play social integrations and manage leads.
They provide templates to help you build landing pages to assist conversion.
They offer automation that allows you to distribute your leads more effectively.
You can automate SMS and email communications to help your response times.
It can seamlessly integrate with other software.
You can access customizable dashboards to monitor sales and performance.

Website: https://www.leadsquared.com/travel-crm/

11. Apptivo

They offer a CRM that is tailored to the travel and hospitality industry.
It is designed to assist you with delivering extraordinary customer experiences.
They offer an all-in-one solution that includes employees, customers, finances and work shifts to allow you to manage your business from one platform.
They provide solutions that aid you in streamlining your operations and offer smart tools to boost productivity and profitability.
It helps you in keeping track of your customers and communications with them.
Offers a 360-degree view of your customers to allow you to up-sell, cross-sell and build better rapport with them.
You can create targeted marketing campaigns to keep your customers engaged and encourage repeat sales.
Access advanced reports to analyze your customer base and aid decision-making.
They offer an integrated suite of business apps to enable you to manage more through the CRM.
Offers a demo of their software and a 30-day free trial.

Website: https://www.apptivo.com/industries/hospitality/

12. Sage CRM

They offer tailored business management software for hospitality businesses as part of their accounting software which includes a fully integrated CRM or specific sales, marketing or service modules.
It can help you manage multi-property hotels, resorts, restaurants, clubs, entertainment venues and other hospitality businesses.
You can manage every customer through the CRM to help you understand your business and grow it.
Their single solution allows your teams to work collaboratively, reduce duplication and be more productive.
It can support you in growing your revenue by assisting with prospecting and selling the business.
You can simplify the sales process and shorten the sales cycle.
The CRM can assist you in delivering targeted campaigns and tracking their success.
It can integrate with marketing tools to expand its capabilities.
Allows you to gain insights into your business and make more informed decisions.
It can equip your sales teams with more information to sell smarter.

Website: https://www.sage.com/en-us/industry/hospitality/

13. Oracle NetSuite

They offer a CRM tailored for the restaurant and hospitality industry.
The CRM provides increased transparency and operational efficiencies.
It is a single unified management software system that is scalable and easy to use.
They offer a unified cloud platform that supports financials and inventory management with point-of-sale integration, commissary and franchise management.
It provides a centralized view of your business with increased visibility of your customers.
They offer a free online food ordering system that can be incorporated into your website.
Gain insights into your guest behavior to inform marketing campaigns.
It allows you to manage, resolve and track inquiries and complaints using case management to assist satisfaction levels.
Create email marketing campaigns and track their performance.
They provide dashboards, reports and KPI monitoring to aid you in making management decisions.

Website: https://www.netsuite.com/portal/industries/restaurant.shtml

14. Revinate

Offers a CRM that is dedicated to hotels and the hospitality industry that can help increase revenue.
It is designed to improve guest experiences as it manages guests and rooms.
They have been voted number one for five years in a row by hoteliers across the world.
Access a unified dashboard to view all your guests.
Enables you to manage omni-channel communications including voice, text and web.
Provides smart segmented campaigns to target your customers more effectively.
They enable you to send personalized email communications to engage your guests and prospects to upsell and upgrade their experience.
You can incorporate a text messaging solution to reach your guests.
Guest feedback can be managed through the software using one of their tools.
They offer a demo of their software.

Website: https://www.revinate.com/

15. Little Hotelier

They offer an all-in-one CRM software designed to support smaller accommodation businesses.
They offer a no-lock-in contract that can be cancelled at any time.
The software will help boost your bookings and give you both more control and freedom.
They cater for a wide range of accommodation types including hotels, B&Bs, guest houses, motels, lodges, cabins, inns, pubs and campsites.
It enables you to manage your check-ins, bookings and invoices in a single place.
They provide a range of features including a digital front desk, managing your communication channels, managing direct bookings from your website and Facebook, and creating your own website.
Supports you in processing payments and refunds easily, quickly and securely through their system.
Access insights about your customers and sales to help inform your decisions.
You can access the software on their mobile app to manage your property on the go.
Offers a 30-day free trial of their CRM software.

Website: https://www.littlehotelier.com/

16. Profitroom

They offer a booking platform and guest management tools that cater for hotels.
Their platform is guest-centric and provides a 360-degree view.
It aims to strengthen guest loyalty and retention by providing personalized experiences.
It helps you to manage all your digital touchpoints in a single place.
The interface is easy to use and capable of managing multiple properties.
It offers marketing automation to aid you in managing your entire guest journey in a single system.
Run integrated email marketing campaigns to build loyalty and increase satisfaction with your services.
Monitor your campaigns to see what is working to help inform your strategies.
They offer a wide range of free integrations to increase its functionality.
Offers a demo of their software.

Website: https://www.profitroom.com/

17. Dailypoint

They offer a CRM that is designed specifically for hotels with a central data management solution.
They provide advanced CRM technology that caters for individual hotels and hotel groups.
It is a versatile platform that can be tailored to your needs using the modules that match your requirements and can be scaled with your business.
Automate your processes to make efficiencies and streamline your marketing.
They help you to enhance customer relationship management processes.
Manages all your communications and provides measurability of your marketing efforts.
Has a built-in Voucher System to help you with cross-selling and upselling.
Gain insight into your guest behavior and your data to inform your decisions.
It can be integrated with over 200 software tools to expand the capabilities of the platform.
They offer a demo of their CRM solution.

Website: https://www.dailypoint.com/solutions/central-data-management

18. Cendyn

Offers a CRM that specializes in hotels and it helps them to manage their guests and bookings.
It is designed to help you nurture your guest interactions and build relationships with your customers.
They assist you in delivering a personalized experience which can help maximize your profitability.
They can help you find guests and build a rapport from the first interaction.
It enables you to manage all of your channels and personalize interactions at any touchpoints.
You can manage your digital ads and metasearch campaigns from the CRM.
It can help boost your creative strategies through knowledge and interaction with the CRM and by assisting with direct bookings.
It is a flexible, scalable and cloud-based system which can assist with reservations and inventory management.
Access information in your database to create actionable business intelligence.
Offers a demo of their software.

Website: https://www.cendyn.com/