15 Best CRMs For the Automotive Industry: Switch On Business

The table below shows a quick price comparison of all the Automotive Industry CRM system solutions that we’ve researched:

Company name	Starting price	Free trial length
Salesforce	$25	30 day
Zoho CRM	$20	15 day
Hubspot CRM	Free plan available	Free plan available
Pipedrive	$24	14 day
Monday.com	$15	14 day
Thryv	$199	14 day
SAP Sales Cloud	Not stated	30 day
LeadSquared	Not stated	No trial available
Sage CRM	Not stated	No trial available
Nextiva	$30.95	No trial available
Selly Automotive	$100	No trial available
VinSolutions	Not stated	No trial available
DealerSocket	Not stated	No trial available
AutoRaptor	Not stated	No trial available
Dealer Lead Track	Not stated	30 day

*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.

We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.

*companies are ranked in no particular order.

Sections

1. Salesforce

They claim to have the number one AI CRM for the automotive industry.
It can enhance your customer experiences and explore your revenue models.
They provide out-of-the-box automotive features and workflows.
You can streamline your processes and innovate with automation and AI.
It can help you to communicate and support customers at every touchpoint.
The CRM provides a 360-degree view of drivers and their vehicles in the automotive journey including in the car, online and at the dealership.
It supports you in building relationships with retailers and dealers.
You can build relationships beyond the first purchase with shopping, leasing, financing and servicing.
It provides you with greater insights about your customers and to maximize your ROI.
Offers a 30-day free trial of the software.

Website: https://www.salesforce.com/automotive/

2. Zoho CRM

Offer an all-in-one CRM that brings together sales, marketing and service for the automotive industry.
It is designed to help you accelerate your sales and strengthen your customer relationships.
They support OEMs, dealerships and garages to deliver an end-to-end customer experience.
It can manage test drives through to purchase as well as your inventory, scheduling jobs and dispatching them.
The CRM can manage and organize your leads and utilize AI to assist you in nurturing leads and reaching customers with the right messages to cross-sell and upsell.
It allows you to deliver personalized experiences across omnichannel.
The CRM can assist you in managing your workshops including regular maintenance, customer communications, assigning jobs and tracking them.
It can also manage your vehicle item inventory and track orders as well as generate invoices.
They offer a self-service portal which you can use for customers and vendors to keep them informed and access documents.
You can book a demo or sign up for a 15-day free trial of the CRM.

Website: https://www.zoho.com/crm/solutions/automotive-crm/

3. Hubspot CRM

They offer an automotive CRM that can assist you in driving your sales.
It is designed to help car dealers and salespeople attract leads and manage them along the sales pipeline.
The CRM can assist you in managing your leads, facilitating finance, managing your inventory and after-sales service.
It can help you in connecting to customers through multiple channels such as email, social media, website and blogs.
You can automate your marketing and tailor messaging to deliver personalized experiences to your customers.
It can collate queries from all channels and enable you to respond to them more effectively.
You can track your prospects and interactions with them and schedule appointments.
It can be accessed via a desktop or mobile app so you can connect with the CRM from anywhere.
You can access analytics and reporting so you can see what is working in your campaigns and create forecasts.
Offers a free plan for up to five users which could be used to trial the software.

Website: https://www.hubspot.com/products/crm/automotive

4. Pipedrive

Offers an automotive CRM solution that supports car sales and car buying experiences.
It is designed to help you nurture customers at every touchpoint and track new leads.
You can manage customers throughout the customer journey from collecting customer data to measuring performance.
You can automate manual tasks such as follow-up and reminders to free up staff time.
It can manage all your communication channels including email, calls and live chat.
The CRM can help optimize your sales by tracking and monitoring the sales team to identify areas for improvement.
You can monitor your complete buying journey through the CRM and ensure that contact is maintained.
The CRM enables your teams to collaborate with a single system as well as integrate it with other software.
You can analyze your customer data to glean insights on buyer behavior to help you to make informed decisions and support your business strategy.
Access a 14-day free trial to learn more about the CRM.

Website: https://www.pipedrive.com/en/industries/automotive-crm

5. Monday.com

Offers a customizable CRM for the automotive industry that can build customer relationships which can deliver more value.
It can assist you in nurturing your leads and providing them with the best customer experience.
You can automate repetitive tasks to provide enhanced customer service such as sending follow-up emails, surveys and notifications.
It can provide you with powerful management tools that can deliver personalized sales experiences.
The CRM enables you to manage your data and processes transparently.
You can tailor your sales pipeline and workflows to fit your business.
The CRM can be accessed on the go through the mobile app to enable you to stay connected at all times.
It allows you to integrate the CRM with other tools and apps to manage your sales pipeline without switching tabs.
You can access real-time insights to help you simplify your decision-making with views such as charts, maps, Gantt charts, Kanban boards, calendars, timelines and more.
They offer a 14-day free trial of the software.

Website: https://monday.com/s/crm-for-automotive-industry

6. Thryv

They offer software that has been built for the auto services industry with an all-in-one auto service software.
It enables you to create and send estimates quicker to your customers as well as invoices.
The software allows you to manage your team’s appointments more effectively with online bookable appointments.
You can set up automatic reminders to minimize empty appointment slots.
It also allows you to follow up with your clients faster.
You can enable your customers to view, approve and pay for your services online.
Manage communications via email and SMS which includes promotions, schedule follow-ups, answering questions and sending reminders.
You can create a customer portal so your customers can book appointments, send files and make payments easily.
It can be easily integrated with apps that you use regularly to enable greater collaboration.
A 14-day free trial and a demo are available to explore the software further.

Website: https://www.thryv.com/industries/auto-services/

7. SAP Sales Cloud

They offer a range of automotive industry solutions which include sales and marketing solutions as well as aftermarket services.
It enables you to run your business more profitably and sustainably whilst delivering growth.
You can provide personalized customer experiences that can help differentiate you from your competitors.
It can bring together all your data from all your sources into a single platform to give a complete picture of your customers.
They support omnichannel customer service and communications to collect interactions and deliver messages.
They can support the aftermarket service with tools to assist with customer service, complaints handling, parts management and warranty claims processing.
It incorporates AI to enable you to connect cars, customers and vehicle data.
Access other modules which can assist with managing other elements of your business.
It provides deep insights into your business and customers to enable you to meet your customer needs.
You can sign up for a 30-day free trial or request a demo to learn more about the software.

Website: https://www.sap.com/industries/automotive.html

8. LeadSquared

Offers a complete automotive CRM that is designed to manage your pre-sales, sales and services.
It caters for OEMs, auto services, dealerships and used car sales with a bespoke CRM and lead management software.
You can manage sales, inventory, partner management and after-sales services through the CRM.
The CRM helps you manage your incoming inquiries on all channels and convert them into auto bookings through a dynamic sales funnel.
You can automate your communication touchpoints and reduce cancellations and missed appointments by sending automated reminders.
It can help you to distribute leads to the right people and initiate financing journeys.
You can set alerts for prospects when new inventory and offers are available.
The CRM enables you to automate and optimize your after-sales services with reminders and alerts for servicing, cashless vehicle insurance claims, and send updates on policy claims and renewal dates.
You can build a custom dashboard to monitor your business and customers and run prediction trend reports.
They offer a demo of the CRM so you can see what it can do.

Website: https://www.leadsquared.com/automotive-crm-software/

9. Sage CRM

They offer a CRM for the automotive industry to assist them in managing their business more effectively.
It is designed to increase efficiency and improve customer engagement.
You can manage your customer inquiries from lead to purchase.
It can help you to maintain vehicle and finance-related information.
You can create powerful workflows to track and monitor inquiries.
The CRM can manage your email and SMS to record interactions and send messages.
You can also generate quotes through the CRM in pre-defined formats.
It can support you in scheduling test drives and managing the vehicle delivery process.
The CRM can provide you with detailed business insights that can help you make informed decisions.
It can be integrated with Sage’s other systems to enable you to manage more of your business.

Website: https://www.sagesoftware.co.in/blogs/sage-crm-for-automobile-industry/

10. Nextiva

They offer software that caters for the automotive industry and can streamline dealership communications.
It is designed to assist you with closing sales and driving productivity whilst delivering consistent customer experiences.
You can personalize customer experiences through the platform whilst streamlining your processes and reducing staff time.
It can unify your conversation tools and help you to send personalized messages.
The software can help you keep track of what people are saying about you online so you can respond quickly.
You can utilize AI to engage customers across the channels to provide self-service, quick responses and efficient routing to staff.
It can provide your customers with real-time status updates, pickup notifications and automated appointment reminders.
The software can store conversation history and make it sharable between teams so you can collaborate more effectively.
It provides analytics to allow you to gain greater insight into your business and customers to enable better targeting and planning.
The software is available on mobile and desktop apps so you can access it remotely.

Website: https://www.nextiva.com/industry/automotive

11. Selly Automotive

Offers a CRM that is built for the automotive industry and is exclusively designed for independent and BHPH dealers and one-man shows.
They provide a CRM that caters for small and mid-size dealers.
It offers a single platform to manage your contacts and communications which is cloud-based.
You can streamline your communications, integrate your emails, texts and calls, and automate responses.
It provides advanced SMS/MMS services and autoresponders for sales teams.
They offer a SMART routing system to improve your call management.
You can monitor key performance indicators and track marketing sources to see how your campaigns and business are performing.
They provide an easy onboarding and training process to help get you started.
It can be integrated with many popular DMSs to increase its capabilities.
You can schedule a demo of the CRM to learn more about it.

Website: https://www.sellyautomotive.com/en/automotive-crm-ultimate-guide

12. VinSolutions

Offers a dealership CRM that can integrate with dealership tools to provide a single customer view.
It helps you to manage your customers across all of your touchpoints and connect all of your departments.
They provide customizable processes to help you to manage your leads and customers.
You can streamline the car buying process and deliver a better customer experience through the CRM.
The CRM is flexible and can adapt to your changing needs without harming your existing tasks and sales leads.
It can assist you in delivering personalized customer experiences by utilizing the data you have collected.
The CRM can help you to gain insights from your data to make data-driven decisions.
You can integrate the CRM with other software to get more out of the CRM.
They offer a personalized demo of the CRM to help you understand the software better.
You can also maximize your use of the CRM with the support of your Performance Manager who offers regular consultations.

Website: https://www.vinsolutions.com/dealership-software/connect-crm/

13. DealerSocket

They claim to be the automotive industry leader in CRM which could help you to make the most of every opportunity.
It is designed to help you sell more vehicles and increase profitability.
They cater for independent and BHPH dealers with their intuitive web-based interface.
The CRM allows you to consolidate your customer intelligence in one place to better inform your business.
It can integrate your sales, marketing, service, desking, website, digital retailing and data mining capabilities.
You can streamline your workflows and sales processes to make them more effective and reduce repetitive tasks.
The platform can be configured to your needs and it provides robust call management and lead management systems.
You can create personalized and automated marketing to manage your customers and vehicles through the lifecycle.
They also offer service management which can be integrated to enable you to take advantage of service opportunities.
They provide access to real-time data and insights which can help you drive your sales.

Website: https://dealersocket.com/solutions/crm-software/

14. AutoRaptor

They are a specialist provider of automotive CRM that is designed to boost dealership sales productivity and effectiveness.
It can simplify your processes and free up your staff time to sell cars.
The CRM centralizes all of your data and leads and makes it easily searchable.
It enables you to automate your sales cycle across all communication channels.
They provide a unified communication and notification center with a single sales inbox.
They offer personalized training and support by phone, email and chat.
It can be integrated with your inventory management, DMS, credit and vehicle history software.
They provide performance tracking and enhance insights as well as sales forecasting so that you can have complete visibility and data-informed decisions.
The CRM is available on a mobile app so you can access it wherever you are.
You can book a demo of the CRM to explore what it can offer you.

Website: https://www.autoraptor.com/

15. Dealer Lead Track

They offer a dedicated, web-based auto dealer management CRM that is created specifically for the industry.
It supports your dealership in carrying out a wide range of tasks including closing sales leads, follow-ups and catalogs.
It can assist your staff in connecting with your customers more effectively and making lasting relationships.
You can manage every lead from the initial contact through the whole journey to help maximise sales.
It can aid you by automating processes such as cataloguing customer information automatically from emails and web portals.
You can set calendar reminders to organize your day, make follow-up activity and delivery appointments.
It enables you to send text and email notifications to your customers to keep them informed and send promotions.
You can assign leads with one click so that they are allocated to the right salespeople.
It enables you to analyze your performance to see what is working and inform future plans.
They offer a 30-day free trial of the CRM.

Website: https://www.dealerleadtrack.com/Auto_Dealer_CRM.aspx