11 Best CRMs For Car & Auto Dealerships

The table below shows a quick price comparison of all the Car and Auto Dealerships CRM system solutions that we’ve researched:

Company name	Starting price	Free trial length
Salesforce	$25	30 day
Zoho CRM	$20	15 day
Hubspot CRM	Free plan available	Free plan available
Zendesk	$69	14 day
Capsule	Free plan available then $21	14 day
LeadSquared	Not stated	No trial available
Momentum	Not stated	No trial available
Sellly Automotive	$110	No trial available
DealerSocket	Not stated	No trial available
Teamgate	$39.90	Free plan available
VinSolutions	Not stated	No trial available

*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.

We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.

*companies are ranked in no particular order.

Sections

1. Salesforce

They offer a tailored CRM for the automotive industry that can build loyalty and improve service.
You can utilize the Marketing, Sales and Service Cloud to digitize and personalize experiences.
The CRM provides an omnichannel retail experience that enables you to deliver a consistent sales experience.
It enables you to collaborate with OEMs and dealerships and transfer data seamlessly.
You can track all your interactions through the CRM and see your customers and prospects’ journeys.
It allows you to deliver personalized engagements that help you win over customers.
You can develop personalized customer journeys so you can send the right messages at the right time.
It can help you to streamline your processes to make efficiencies and save time.
They provide data that is actionable including performance data and AI insights which enable you to understand your customers and optimize your campaigns.
Offers a 30-day free trial of the CRM so you can sample the software before committing to it.

Website: https://www.salesforce.com/uk/solutions/industries/automotive/overview/

2. Zoho CRM

Offers a CRM that caters for the automotive industry to assist them in delivering the best customer experience.
It allows OEMs, dealerships and garages to create an end-to-end customer experience.
The CRM can help manage many parts of your business including test drives, purchases, inventory, job scheduling and customer management.
It can manage omnichannel communications in a single platform and assist you in reaching your customers.
They provide social media management tools to integrate your social media and streamline how you manage them.
You can utilize AI to assist with lead and deal management to improve your processes.
The CRM allows you to set up real-time notifications to alert you about customer interactions.
It can also support you with billing and payments so you have a complete overview.
You can track your activities and make changes such as running Google Ad campaigns that can be tracked in the CRM.
A 15-day free trial and a demo of the CRM are offered so you can learn more about it first-hand.

Website: https://www.zoho.com/crm/solutions/automotive-crm/

3. HubSpot

They offer an automotive CRM that supports car dealers and salespeople to manage leads and customers more effectively.
The CRM supports dealers with their customer service, sales and marketing efforts.
It is designed to help you attract leads and move customers along the sales pipeline faster.
The CRM assists with managing multi-channel sales operations and creating stronger customer relationships which include website, email, social media and blogs.
They provide the tools to enable you to tailor and automate your messaging that can personalize experiences.
It can optimize your sales processes with tracking facilities and the ability to schedule meetings at the right time to convert them.
They also offer task management capabilities with workflow automation to ensure that leads are not lost and more deals are closed.
The CRM is secure and scalable so that it can grow with your business.
It provides reporting and analytical tools to enable you to identify what is working in your activities and to track your progress.
They offer a free plan that is available for up to five users which could be used to trial the CRM.

Website: https://www.hubspot.com/products/crm/automotive

4. Zendesk

Offers a CRM for car dealers that can assist with understanding customers and improving customer experiences.
It is designed to help you automate your workflows, analyze your data and close more deals.
The CRM will assist you in tracking your leads and managing your customer interactions in an organized system.
It will store all your customer data centrally which can include contact details, purchase history and service records.
The CRM can record leads from across all channels including online, over the phone and face-to-face.
You can track your leads from initial contact through to the purchase and can also link documents to the customer profiles.
It can segment your leads and customers to make it easier to target your messaging.
You can automate your processes including your marketing messages such as special offers, appointment reminders and follow-ups.
They provide a dashboard that helps you to analyze your data to get insight about customers and track your KPIs.
You can access a 14-day trial of the CRM which is free so you can sample what it can offer.

Website: https://www.zendesk.co.uk/sell/crm/car-dealer/

5. Capsule

They offer a CRM for auto dealers that can help boost their customer service and increase sales.
The CRM is flexible and offers a range of customization options so it can meet your dealership needs.
It can assist in finding leads and managing your customer relationships so that they can become lasting relationships.
You can streamline your sales processes and communications through the CRM to make efficiencies and reduce manual data entry.
It can consolidate all your client communications in one platform such as emails and calls and record them as records that files and notes can be added to them.
The centralized system enables you to share information easily and makes collaboration simpler.
They offer sales pipelines that give you visibility of leads and their status so you can nurture them more effectively and create appropriate strategies.
You can integrate your calendar and set up tasks including sales appointments, client meetings, follow-up calls and day-to-day activities.
It can track and analyze the performance of your business and activities so that you can make informed decisions.
They offer a free plan for two users and up to 250 contacts and also offer a 14-day free trial of the software.

Website: https://capsulecrm.com/industries/crm-for-auto-dealers/

6. LeadSquared

Offers an automotive CRM that is designed to be a complete system that can manage your pre-sales, sales, after-sales services and partner management.
It caters for dealerships, auto services, OEMs and used car sales businesses with a bespoke CRM and lead management solution.
The CRM can assist you in converting more inquiries into bookings and improve buyer engagement.
It can capture all your inquiries from web forms, social media, referrals, walk-ins, expos and auto-shows, and aggregators.
The CRM can automate processes and workflows which include automatically distributing your leads and real-time notifications for your team and buyers for new vehicles and events.
It can automate sales processes including sending reminders, collecting and verifying documents, and encouraging bookings with personalized nudges.
You can utilize the CRM to track and monitor your showrooms, warehouse and vehicle units and view them through a custom dashboard.
It can manage your after-sales processes and optimize the lifetime value of the customer with reminders and alerts for vehicle servicing.
The CRM provides actionable insights on your performance, ROI, revenue and business trends that can assist you in making data-driven decisions.
You can book a demo of the CRM to see what it can offer and how it works.

Website: https://www.leadsquared.com/automotive-crm-software/

7. Momentum

They offer a specialist CRM solution for the automotive industry that can assist with sales through to service.
It is designed to help you to manage your entire customer journey and make efficiencies.
You can streamline your operations through the CRM and using the AI enhancements.
The CRM can help you manage your leads from the initial query, creating a record for them and ensuring a prompt personalized response for all digital leads.
You can nurture your customer relationships and personalize follow-ups to create customer loyalty.
The CRM can help streamline your tasks and optimize workflows to improve processes
It provides bulk marketing capabilities with an intuitive design that allows you to deliver the right messages to the right audience at the right time.
They offer data analytics that can provide valuable insights and predictive analytics to identify sales opportunities.
It can be integrated with the leading industry tools to help optimize your operations.
You can request a demo of the CRM to see how it works.

Website: https://www.crmomentum.com/

8. Selly Automotive

Offers solutions for independent dealers which include an automotive CRM and text marketing.
It centralizes all your customer information including emails, text messages and recorded calls.
The CRM can automate responses by email and SMS to help you engage leads and respond quickly.
They provide opportunities to streamline your processes and automate tasks so that you can make efficiencies.
It can help you to prioritize higher potential deals and more effectively manage your appointments to aid with streamlining your operations.
You can track third-party leads using the advanced software to see which ones are most effective and result in the best ROI.
They provide an analytics dashboard that allows you to monitor your sales performance and marketing spending insights.
The CRM can be integrated with a range of other software to increase its capabilities.
It can be accessed securely and easily via the web and mobile platforms.
You can schedule a demo to find out more about the CRM.

Website: https://www.sellyautomotive.com/

9. DealerSocket

They offer a dedicated CRM solution for the automotive industry that they claim is industry-leading software.
You can tailor the CRM to meet your needs with configurable dashboards, checklists and more.
It supports you with sales, marketing, service and senior leadership by connecting your departments and providing access across all devices.
The CRM is designed to increase your efficiency, accelerate your sales and maximize your profits.
It can simplify your processes to minimize the number of clicks to access your information.
The CRM has customer-centric workflows that help simplify your processes and improve the customer experience.
You can automate your marketing so that you can deliver communications at the right time to get the best results.
The CRM makes it easier to collaborate with other teams and advisors on customers and sales.
They provide customizable reports and real-time analytics that enable you to see your performance and make actionable decisions.
It can be integrated with your other systems including OEM and industry platforms.

Website: https://dealersocket.com/products/crm/

10. Teamgate

Offers a CRM that caters for car and auto dealerships of all sizes with a range of features that vary depending on the plan you choose.
The CRM is easy to configure with a simple interface that all your team can use.
It offers sales pipelines that are easy to create with drag-and-drop functionality.
They provide a built-in native call management feature called SmartDialer.
It provides contact management and lead management features to aid you in building and nurturing relationships.
They offer an integration with LinkedIn to enable you to engage with your customers on social media.
You can integrate the CRM with other business apps such as Mailchimp, Xero and Slack.
It provides a dashboard to visualize your sales at a glance so you can review your performance.
The CRM offers built-in analytics and reports to help you track your performance, conversion rates and KPIs.
They offer a free plan for two users with basic features which could be used to trial the software.

Website: https://www.teamgate.com/blog/best-crm-for-auto-dealers/

11. VinSolutions

They specialize in automotive software solutions which includes an automotive dealer CRM.
It offers a single customer view across all departments that integrates your dealership tools and sales processes.
The CRM collects customer information across all touchpoints to be your centralized store.
They provide customizable processes and automation that can streamline your operations and improve customer experience.
It helps you to create personalized customer experiences using the data that you have collected.
You can identify opportunities and accelerate the sales process through the CRM.
The CRM can be integrated with leading industry software to enable you to share data between systems effortlessly.
They provide consultations with a Performance Manager to help you get the most from the CRM.
It provides information about your business and customers with data-driven insights.
They offer a personalized demo of the CRM so you can see what it can do.

Website: https://www.vinsolutions.com/dealership-software/connect-crm/