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Insightly CRM vs Apptivo Reviews & Pricing In 2025


Disclosure: We may earn commissions if you shop through the links below.

Last Updated: May 22, 2025

Want to know if Insightly CRM or Apptivo is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

 

Insightly CRM vs Apptivo Reviews

Insightly CRMApptivo
Trustpilot Rating3.22.6
Number of Trustpilot Reviews66
iPhone App Rating4.43.2
Number of iPhone App Reviews27647
Android App Rating43.8
Number of Android App Reviews1,490163

Sources

  • https://www.trustpilot.com/review/insightly.com
  • https://www.trustpilot.com/review/www.apptivo.com
  • https://apps.apple.com/us/app/insightly-crm/id563017797
  • https://apps.apple.com/us/app/apptivo-all-in-one/id1278180903
  • https://play.google.com/store/apps/details?id=com.insightly.droid&hl=en_US&gl=US
  • https://play.google.com/store/apps/details?id=com.apptivo.apptivobase&hl=en_US&gl=US

Insightly CRM vs Apptivo Pricing

Insightly CRMApptivo
Free PlanNoNo
Free Plan LimitsNANA
Free TrialYesYes
Free Trial Length14 day30 day
Cheapest Plan NamePlusLite
Cheapest Plan Cost Per Month$49$30
Mid Priced Plan NameProfessionalPremium
Mid Priced Plan Cost Per Month$49$30
Top Plan NameEnterpriseUltimate
Top Plan Cost Per Month$99$50

Insightly CRM vs Apptivo Features

Insightly CRM Plus vs Apptivo Lite

Insightly CRM PlusApptivo Lite
  • Automated, customized emails
  • 100s of emails & pages templates
  • Marketing & Service integration
  • Pre-built business dashboards
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24×7 Support

Insightly CRM Professional vs Apptivo Premium

Insightly CRM ProfessionalApptivo Premium
  • Automated, customized emails
  • 100s of emails & pages templates
  • Marketing & Service integration
  • Pre-built business dashboards
  • Lead assignment and routing
  • Schedule outbound emails
  • Custom page layouts
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24×7 Support

Insightly CRM Enterprise vs Apptivo Ultimate

Insightly CRM EnterpriseApptivo Ultimate
  • Automated, customized emails
  • 100s of emails & pages templates
  • Marketing & Service integration
  • Pre-built business dashboards
  • Lead assignment and routing
  • Schedule outbound emails
  • Custom page layouts
  • Custom apps
  • Products, pricebooks, and quotes
  • Comprehensive audit logging
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24×7 Support

Insightly CRM vs Apptivo Integrations

Insightly CRMApptivo
  • ADP Workforce Now
  • Asana
  • BambooHR
  • Calendly
  • DocuSign
  • Jira
  • Magento
  • Shopify
  • Slack
  • WooCommerce
  • Google Workspace
  • PayPal
  • Slack
  • Dropbox
  • Microsoft 365
  • WordPress
  • OneDrive
  • Stripe
  • Xero
  • QuickBooks

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

Insightly CRMApptivo
APIYesYes
Outlook IntegrationYesYes
Gmail IntegrationYesYes
QuickBooks IntegrationYesYes
Shopify IntegrationYesNo
WordPress IntegrationYesYes
Mailchimp IntegrationYesNo
WhatsApp integrationNoNo
Facebook IntegrationYesNo
LinkedIn IntegrationYesNo
Twitter/X IntegrationYesNo
Google Calendar IntegrationYesYes
Excel IntegrationYesYes
Office 365 IntegrationYesYes
Google Sheets IntegrationYesYes
Xero IntegrationYesYes
Notion IntegrationNoNo
Asana IntegrationYesNo
Trello IntegrationYesNo
Zapier IntegrationYesYes
InvoicingNoYes
Marketing AutomationYesYes
Email MarketingYesNo
SMS & Text MessagingNoYes
Project ManagementYesNo
AINoNo
Voip & Telephony IntegrationNoNo
DialerNoNo
Contract ManagementYesNo
Inventory ManagementNoNo
QuotingYesYes
Drip MarketingNoNo
Customer PortalNoYes
Appointment SchedulingYesYes
Workflow Automation & ManagementYesYes
ERPNoNo
Order ManagementNoNo
Ticketing SystemNoYes
Call RecordingNoNo
Call TrackingNoNo
Task ManagementYesYes
Paypal & Payment ProcessingYesYes
Document ManagementYesNo
Shared InboxNoNo
Create Landing PagesNoNo
Chat FunctionYesYes
Website BuilderNoNo
Help DeskYesYes
GPS TrackingNoNo
Loyalty ProgramNoNo
Cloud StorageYesYes
Document StorageYesYes
MappingNoYes

Insightly CRM vs Apptivo Industry Specific CRM Solutions

The following comparison looks at whether or not Insightly CRM or Apptivo have dedicated landing pages explaining how their CRM software could be used for each industry.

Insightly CRMApptivo
Accountants & Accounting FirmsNoNo
Architects & Architecture FirmsNoNo
Automotive IndustryNoNo
Banks & BankingNoNo
Call CentersNoNo
Car & Auto DealershipsNoNo
Charity & Non-profitNoNo
ChurchesNoNo
Cleaners & Cleaning BusinessesNoNo
CoachesNoNo
Consultants & Consulting FirmsYesNo
ConstructionYesNo
ContractorsYesNo
Co-workingNoNo
Credit UnionsNoNo
Customer ServiceNoNo
DentistsNoNo
DoctorsYesNo
EcommerceYesNo
Email MarketingYesNo
Electricians & Electrical ContractorsNoNo
Engineers & Engineering FirmsYesNo
Event ManagementNoNo
Field ServiceNoYes
Financial Advisors & ServicesYesNo
Freight Brokers & ForwardersNoNo
Government & Public SectorNoNo
Graphic Designers & CreativesNoNo
GymsNoNo
Healthcare ProvidersYesNo
Hotels & HospitalityNoYes
HVACNoNo
Insurance AgentsYesNo
Investment BankingNoNo
LandscapersNoNo
Lawyers & Law FirmsYesNo
LogisticsNoNo
ManufacturingYesYes
MarketingYesNo
Mortgage Brokers & Loan OfficesNoYes
Movers & Moving CompaniesNoNo
MuseumsNoNo
Personal TrainersNoNo
PhotographersNoNo
PlumbersNoNo
Political CampaignsNoNo
Private EquityNoNo
Professional ServicesYesNo
Property ManagementNoNo
Real EstateYesYes
Recruiting & Recruitment AgenciesNoNo
RestaurantsNoNo
RetailNoYes
Roofers & RoofingNoNo
SaaSYesNo
SchoolsNoNo
Senior LivingNoNo
Solar BusinessesYesNo
Sports TeamsNoNo
Staffing AgenciesNoNo
TelemarketingNoNo
TherapistsNoNo
Tour OperatorsNoNo
Travel AgentsYesYes
Universities, College & Higher EducationNoNo
Web DesignersNoNo
Wholesalers & DistributorsNoYes

Insightly CRM vs Apptivo Pros & Cons

Insightly CRM Pros

  • Automate workflows, emails, tasks and reports
  • Appropriate for All CRM Proficiency Levels
  • Excellent integration
Apptivo Pros

  • Wide range of functionalities
  • Customization Options
  • Professional Implementation Service
Insightly CRM Cons

  • Customization Complexity
  • Learning Curve
  • Search feature needs improvement
Apptivo Cons

  • Poor user interface
  • No refunds
  • Several bugs and a slow platform

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