HubSpot CRM vs Keap Reviews & Pricing In 2025

Want to know if HubSpot CRM or Keap is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

HubSpot CRM vs Keap Reviews

	HubSpot CRM	Keap
Trustpilot Rating	2.8	2.4
Number of Trustpilot Reviews	657	462
iPhone App Rating	4.7	4.5
Number of iPhone App Reviews	10,500	1,700
Android App Rating	4.7	3.1
Number of Android App Reviews	9,090	224

Sources

HubSpot CRM vs Keap Pricing

	HubSpot CRM	Keap
Free Plan	Yes	No
Free Plan Limits	Five users	NA
Free Trial	Yes	Yes
Free Trial Length	Free plan available	14 day
Cheapest Plan Name	Free Tools	Pro
Cheapest Plan Cost Per Month	$20	$299
Mid Priced Plan Name	Starter	Max
Mid Priced Plan Cost Per Month	$20	$299
Top Plan Name	Professional	Ultimate
Top Plan Cost Per Month	$1,200	$359

HubSpot CRM vs Keap Features

HubSpot CRM Free Tools vs Keap Pro

HubSpot CRM Free Tools	Keap Pro
Free Marketing tools Free Sales tools Free Service tools Free CMS tools Free Operations tools Free Commerce tools	Email marketing Marketing, sales & workflow automation Lead capture & automated follow-up Lead & client management (CRM) Pipeline Quotes, invoices & payments Landing pages & online sales Text marketing (U.S.)* Dedicated phone line (U.S. & Canada) Appointments

HubSpot CRM Starter vs Keap Max

HubSpot CRM Starter	Keap Max
Marketing Hub Starter – Includes 1,000 marketing contacts Sales Hub Starter Service Hub Starter CMS Hub Starter Operations Hub Starter Commerce Hub	Email marketing Marketing, sales & workflow automation Lead capture & automated follow-up Lead & client management (CRM) Pipeline Quotes, invoices & payments Landing pages & online sales Text marketing (U.S.)* Dedicated phone line (U.S. & Canada) Appointments Advanced lead optimization Enhanced landing pages & sales tools Ecommerce tools Advanced reporting

HubSpot CRM Professional vs Keap Ultimate

HubSpot CRM Professional

Keap Ultimate

Marketing Hub Professional – Includes 2,000 marketing contacts
Sales Hub Professional
Service Hub Professional
CMS Hub Professional
Operations Hub Professional
Commerce Hub

Email marketing
Marketing, sales & workflow automation
Lead capture & automated follow-up
Lead & client management (CRM)
Pipeline
Quotes, invoices & payments
Landing pages & online sales
Text marketing (U.S.)*
Dedicated phone line (U.S. & Canada)
Appointments
Advanced lead optimization
Enhanced landing pages & sales tools
Ecommerce tools
Advanced reporting
Premium CRM & sales management
Advanced marketing & sales tools
Custom user access controls
Affiliate management & collaboration
Advanced reporting

HubSpot CRM vs Keap Integrations

HubSpot CRM	Keap
Zapier Slack Mailchimp Databox Salesforce Stripe Asana Jira Zendesk Xero	Zapier PlusThis AppointmentCore Jotform Leadpages Instapage Typeform Optinmonster ScheduleOnce Graphly

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	HubSpot CRM	Keap
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	No
Shopify Integration	Yes	No
WordPress Integration	Yes	Yes
Mailchimp Integration	Yes	No
WhatsApp integration	Yes	No
Facebook Integration	Yes	No
LinkedIn Integration	Yes	No
Twitter/X Integration	Yes	No
Google Calendar Integration	Yes	No
Excel Integration	Yes	No
Office 365 Integration	Yes	No
Google Sheets Integration	Yes	No
Xero Integration	Yes	No
Notion Integration	No	No
Asana Integration	Yes	No
Trello Integration	Yes	No
Zapier Integration	Yes	Yes
Invoicing	Yes	Yes
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	No	Yes
Project Management	Yes	No
AI	Yes	No
Voip & Telephony Integration	Yes	No
Dialer	No	No
Contract Management	Yes	No
Inventory Management	No	Yes
Quoting	Yes	Yes
Drip Marketing	No	Yes
Customer Portal	Yes	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	Yes
Ticketing System	Yes	No
Call Recording	Yes	No
Call Tracking	Yes	No
Task Management	Yes	Yes
Paypal & Payment Processing	No	Yes
Document Management	Yes	No
Shared Inbox	Yes	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	Yes	Yes
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	No
Document Storage	Yes	No
Mapping	No	Yes

HubSpot CRM vs Keap Industry Specific CRM Solutions

The following comparison looks at whether or not HubSpot CRM or Keap have dedicated landing pages explaining how their CRM software could be used for each industry.

	HubSpot CRM	Keap
Accountants & Accounting Firms	Yes	Yes
Architects & Architecture Firms	No	No
Automotive Industry	Yes	No
Banks & Banking	Yes	No
Call Centers	Yes	No
Car & Auto Dealerships	Yes	No
Charity & Non-profit	No	Yes
Churches	No	Yes
Cleaners & Cleaning Businesses	No	No
Coaches	No	Yes
Consultants & Consulting Firms	No	Yes
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	Yes	No
Dentists	No	No
Doctors	Yes	No
Ecommerce	Yes	No
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	No	Yes
Freight Brokers & Forwarders	No	No
Government & Public Sector	Yes	No
Graphic Designers & Creatives	No	No
Gyms	No	Yes
Healthcare Providers	Yes	Yes
Hotels & Hospitality	Yes	No
HVAC	Yes	No
Insurance Agents	Yes	Yes
Investment Banking	Yes	No
Landscapers	No	No
Lawyers & Law Firms	No	Yes
Logistics	No	No
Manufacturing	Yes	No
Marketing	Yes	Yes
Mortgage Brokers & Loan Offices	No	Yes
Movers & Moving Companies	Yes	No
Museums	No	No
Personal Trainers	No	No
Photographers	No	Yes
Plumbers	No	No
Political Campaigns	No	No
Private Equity	Yes	No
Professional Services	Yes	Yes
Property Management	Yes	No
Real Estate	Yes	Yes
Recruiting & Recruitment Agencies	Yes	No
Restaurants	No	No
Retail	No	No
Roofers & Roofing	No	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	Yes	No
Tour Operators	No	No
Travel Agents	No	No
Universities, College & Higher Education	Yes	No
Web Designers	No	Yes
Wholesalers & Distributors	No	Yes

HubSpot CRM vs Keap Pros & Cons

HubSpot CRM Pros Core CRM software is free Consolidates Sales and Marketing in one place Easy to use with drag-and-drop features	Keap Pros Lead capture & automated follow-up All-in-One Solution Tagging customers to segment
HubSpot CRM Cons Per-user plans can get expensive Template Customization Can Be Challenging Hard limit of 1,000 custom fields	Keap Cons Limited Email Design Options Limited text campaign size Platform Speed

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