HubSpot CRM vs ActiveCampaign Reviews & Pricing In 2025

Want to know if HubSpot CRM or ActiveCampaign is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

HubSpot CRM vs ActiveCampaign Reviews

	HubSpot CRM	ActiveCampaign
Trustpilot Rating	2.8	3.6
Number of Trustpilot Reviews	657	831
iPhone App Rating	4.7	4.6
Number of iPhone App Reviews	10,500	1,000
Android App Rating	4.7	4.2
Number of Android App Reviews	9,090	697

Sources

HubSpot CRM vs ActiveCampaign Pricing

	HubSpot CRM	ActiveCampaign
Free Plan	Yes	No
Free Plan Limits	Five users	NA
Free Trial	Yes	Yes
Free Trial Length	Free plan available	14 day
Cheapest Plan Name	Free Tools	Plus
Cheapest Plan Cost Per Month	$20	$49
Mid Priced Plan Name	Starter	Professional
Mid Priced Plan Cost Per Month	$20	$49
Top Plan Name	Professional	Enterprise
Top Plan Cost Per Month	$1,200	$99

HubSpot CRM vs ActiveCampaign Features

HubSpot CRM Free Tools vs ActiveCampaign Plus

HubSpot CRM Free Tools	ActiveCampaign Plus
Free Marketing tools Free Sales tools Free Service tools Free CMS tools Free Operations tools Free Commerce tools	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting

HubSpot CRM Starter vs ActiveCampaign Professional

HubSpot CRM Starter	ActiveCampaign Professional
Marketing Hub Starter – Includes 1,000 marketing contacts Sales Hub Starter Service Hub Starter CMS Hub Starter Operations Hub Starter Commerce Hub	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map

HubSpot CRM Professional vs ActiveCampaign Enterprise

HubSpot CRM Professional	ActiveCampaign Enterprise
Marketing Hub Professional – Includes 2,000 marketing contacts Sales Hub Professional Service Hub Professional CMS Hub Professional Operations Hub Professional Commerce Hub	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map Custom Reporting Custom Objects Single Sign-On HIPAA Support Uptime SLA

HubSpot CRM vs ActiveCampaign Integrations

HubSpot CRM	ActiveCampaign
Zapier Slack Mailchimp Databox Salesforce Stripe Asana Jira Zendesk Xero	WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	HubSpot CRM	ActiveCampaign
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	Yes	Yes
WordPress Integration	Yes	Yes
Mailchimp Integration	Yes	No
WhatsApp integration	Yes	Yes
Facebook Integration	Yes	Yes
LinkedIn Integration	Yes	Yes
Twitter/X Integration	Yes	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	Yes	Yes
Notion Integration	No	No
Asana Integration	Yes	Yes
Trello Integration	Yes	Yes
Zapier Integration	Yes	Yes
Invoicing	Yes	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	No	Yes
Project Management	Yes	No
AI	Yes	No
Voip & Telephony Integration	Yes	No
Dialer	No	No
Contract Management	Yes	No
Inventory Management	No	No
Quoting	Yes	Yes
Drip Marketing	No	Yes
Customer Portal	Yes	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	Yes	No
Call Recording	Yes	No
Call Tracking	Yes	Yes
Task Management	Yes	Yes
Paypal & Payment Processing	No	Yes
Document Management	Yes	Yes
Shared Inbox	Yes	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	Yes	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	No	Yes

HubSpot CRM vs ActiveCampaign Industry Specific CRM Solutions

The following comparison looks at whether or not HubSpot CRM or ActiveCampaign have dedicated landing pages explaining how their CRM software could be used for each industry.

	HubSpot CRM	ActiveCampaign
Accountants & Accounting Firms	Yes	No
Architects & Architecture Firms	No	No
Automotive Industry	Yes	No
Banks & Banking	Yes	No
Call Centers	Yes	No
Car & Auto Dealerships	Yes	No
Charity & Non-profit	No	Yes
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	No	Yes
Consultants & Consulting Firms	No	Yes
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	Yes	No
Dentists	No	No
Doctors	Yes	No
Ecommerce	Yes	Yes
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	No	No
Freight Brokers & Forwarders	No	No
Government & Public Sector	Yes	No
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	Yes
Hotels & Hospitality	Yes	Yes
HVAC	Yes	No
Insurance Agents	Yes	No
Investment Banking	Yes	No
Landscapers	No	No
Lawyers & Law Firms	No	No
Logistics	No	No
Manufacturing	Yes	No
Marketing	Yes	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	Yes	No
Museums	No	Yes
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	Yes	No
Professional Services	Yes	No
Property Management	Yes	No
Real Estate	Yes	Yes
Recruiting & Recruitment Agencies	Yes	No
Restaurants	No	Yes
Retail	No	Yes
Roofers & Roofing	No	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	Yes	No
Tour Operators	No	Yes
Travel Agents	No	Yes
Universities, College & Higher Education	Yes	Yes
Web Designers	No	No
Wholesalers & Distributors	No	No

HubSpot CRM vs ActiveCampaign Pros & Cons

HubSpot CRM Pros Core CRM software is free Consolidates Sales and Marketing in one place Easy to use with drag-and-drop features	ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation
HubSpot CRM Cons Per-user plans can get expensive Template Customization Can Be Challenging Hard limit of 1,000 custom fields	ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve

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