HubSpot CRM vs Act! Reviews & Pricing In 2025

Want to know if HubSpot CRM or Act! is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

HubSpot CRM vs Act! Reviews

	HubSpot CRM	Act!
Trustpilot Rating	2.8	4.2
Number of Trustpilot Reviews	657	10
iPhone App Rating	4.7	2.3
Number of iPhone App Reviews	10,500	37
Android App Rating	4.7	2.4
Number of Android App Reviews	9,090	72

Sources

• https://www.trustpilot.com/review/hubspot.com
• https://www.trustpilot.com/review/www.act.com
• https://apps.apple.com/us/app/hubspot-crm-grow-better/id1107711722
• https://apps.apple.com/us/app/act-companion/id1167654821
• https://play.google.com/store/apps/details?id=com.hubspot.android&hl=en_US&gl=US
• https://play.google.com/store/apps/details?id=com.act.companion&hl=en_US&gl=US

HubSpot CRM vs Act! Pricing

	HubSpot CRM	Act!
Free Plan	Yes	No
Free Plan Limits	Five users	NA
Free Trial	Yes	Yes
Free Trial Length	Free plan available	14 day
Cheapest Plan Name	Free Tools	Act! Premium Cloud
Cheapest Plan Cost Per Month	$20	Not Listed
Mid Priced Plan Name	Starter	NA
Mid Priced Plan Cost Per Month	$20	Not Listed
Top Plan Name	Professional	Act! Premium Desktop
Top Plan Cost Per Month	$1,200	$37.50

HubSpot CRM vs Act! Features

HubSpot CRM Free Tools vs Act! Act! Premium Cloud

HubSpot CRM Free Tools	Act! Act! Premium Cloud
Free Marketing tools Free Sales tools Free Service tools Free CMS tools Free Operations tools Free Commerce tools	Immediate, browser-based access World-class, secure hosting Automatic updates and backups Optional desktop sync Expert technical support

HubSpot CRM Starter vs Act! NA

HubSpot CRM Starter	Act! NA
Marketing Hub Starter – Includes 1,000 marketing contacts Sales Hub Starter Service Hub Starter CMS Hub Starter Operations Hub Starter Commerce Hub	NA

HubSpot CRM Professional vs Act! Act! Premium Desktop

HubSpot CRM Professional	Act! Act! Premium Desktop
Marketing Hub Professional – Includes 2,000 marketing contacts Sales Hub Professional Service Hub Professional CMS Hub Professional Operations Hub Professional Commerce Hub	Networked and offline access Self-managed security Complete control of updates Compatibility w/desktop add-ons Expert technical support

HubSpot CRM vs Act! Integrations

HubSpot CRM	Act!
Zapier Slack Mailchimp Databox Salesforce Stripe Asana Jira Zendesk Xero	Slack Eventbrite SurveyMonkey Shopify BigCommerce Facebook Freshdesk Zendesk QuickBooks Xero

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	HubSpot CRM	Act!
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	Yes	Yes
WordPress Integration	Yes	No
Mailchimp Integration	Yes	No
WhatsApp integration	Yes	No
Facebook Integration	Yes	Yes
LinkedIn Integration	Yes	Yes
Twitter/X Integration	Yes	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	Yes	Yes
Notion Integration	No	No
Asana Integration	Yes	No
Trello Integration	Yes	No
Zapier Integration	Yes	Yes
Invoicing	Yes	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	No	Yes
Project Management	Yes	No
AI	Yes	No
Voip & Telephony Integration	Yes	No
Dialer	No	No
Contract Management	Yes	Yes
Inventory Management	No	No
Quoting	Yes	Yes
Drip Marketing	No	Yes
Customer Portal	Yes	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	Yes	No
Call Recording	Yes	No
Call Tracking	Yes	No
Task Management	Yes	Yes
Paypal & Payment Processing	No	No
Document Management	Yes	Yes
Shared Inbox	Yes	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	Yes	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	No	Yes

HubSpot CRM vs Act! Industry Specific CRM Solutions

The following comparison looks at whether or not HubSpot CRM or Act! have dedicated landing pages explaining how their CRM software could be used for each industry.

	HubSpot CRM	Act!
Accountants & Accounting Firms	Yes	No
Architects & Architecture Firms	No	No
Automotive Industry	Yes	No
Banks & Banking	Yes	No
Call Centers	Yes	No
Car & Auto Dealerships	Yes	No
Charity & Non-profit	No	No
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	No	No
Consultants & Consulting Firms	No	No
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	Yes	No
Dentists	No	No
Doctors	Yes	No
Ecommerce	Yes	No
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	Yes
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	No	No
Freight Brokers & Forwarders	No	No
Government & Public Sector	Yes	No
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	No
Hotels & Hospitality	Yes	No
HVAC	Yes	No
Insurance Agents	Yes	No
Investment Banking	Yes	Yes
Landscapers	No	No
Lawyers & Law Firms	No	No
Logistics	No	No
Manufacturing	Yes	No
Marketing	Yes	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	Yes	No
Museums	No	No
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	Yes	No
Professional Services	Yes	No
Property Management	Yes	No
Real Estate	Yes	No
Recruiting & Recruitment Agencies	Yes	No
Restaurants	No	No
Retail	No	No
Roofers & Roofing	No	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	Yes	No
Tour Operators	No	No
Travel Agents	No	No
Universities, College & Higher Education	Yes	No
Web Designers	No	No
Wholesalers & Distributors	No	No

HubSpot CRM vs Act! Pros & Cons

HubSpot CRM Pros Core CRM software is free Consolidates Sales and Marketing in one place Easy to use with drag-and-drop features	Act! Pros Good marketing automation workflow builder Excellent Sales Pipeline Tracking Robust contact management
HubSpot CRM Cons Per-user plans can get expensive Template Customization Can Be Challenging Hard limit of 1,000 custom fields	Act! Cons Dated user interface Email integration requires an external email client Limited access to analytics

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