Freshsales vs ActiveCampaign Reviews & Pricing In 2025

Want to know if Freshsales or ActiveCampaign is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

Freshsales vs ActiveCampaign Reviews

	Freshsales	ActiveCampaign
Trustpilot Rating	2	3.6
Number of Trustpilot Reviews	84	831
iPhone App Rating	4.5	4.6
Number of iPhone App Reviews	406	1,000
Android App Rating	4.2	4.2
Number of Android App Reviews	1,020	697

Sources

Freshsales vs ActiveCampaign Pricing

	Freshsales	ActiveCampaign
Free Plan	Yes	No
Free Plan Limits	Three users	NA
Free Trial	Yes	Yes
Free Trial Length	21 day	14 day
Cheapest Plan Name	Growth	Plus
Cheapest Plan Cost Per Month	$47	$49
Mid Priced Plan Name	Pro	Professional
Mid Priced Plan Cost Per Month	$47	$49
Top Plan Name	Enterprise	Enterprise
Top Plan Cost Per Month	$71	$99

Freshsales vs ActiveCampaign Features

Freshsales Growth vs ActiveCampaign Plus

Freshsales Growth	ActiveCampaign Plus
Kanban View for Contacts, Accounts, and Deals Contact Lifecycle Stages Built-in Chat, Email, & Phone Email Templates Custom Fields Basic Workflows Contextual Collaboration with Slack Product Catalog Curated Reports Freshworks Marketplace 1 CPQ license Mobile App 24×5 Support	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting

Freshsales Pro vs ActiveCampaign Professional

Freshsales Pro

ActiveCampaign Professional

Kanban View for Contacts, Accounts, and Deals
Contact Lifecycle Stages
Built-in Chat, Email, & Phone
Email Templates
Custom Fields
Basic Workflows
Contextual Collaboration with Slack
Product Catalog
Curated Reports
Freshworks Marketplace
1 CPQ license
Mobile App
24×5 Support
Contact Scoring by Freddy AI
Custom Sales Activities
Advanced custom fields
Auto-assignment Rules
Territory Management
Sales Sequences
Sales Emails by Freddy AI
Rephrase, Expand, and Enhance text by Freddy AI
Bring Your Own Carrier (B.Y.O.C)
Multiple Sales Pipelines
Account Hierarchy
Deal Insights by Freddy AI
Advanced Workflows
Custom Reports

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map

Freshsales Enterprise vs ActiveCampaign Enterprise

Freshsales Enterprise

ActiveCampaign Enterprise

Kanban View for Contacts, Accounts, and Deals
Contact Lifecycle Stages
Built-in Chat, Email, & Phone
Email Templates
Custom Fields
Basic Workflows
Contextual Collaboration with Slack
Product Catalog
Curated Reports
Freshworks Marketplace
1 CPQ license
Mobile App
24×5 Support
Contact Scoring by Freddy AI
Custom Sales Activities
Advanced custom fields
Auto-assignment Rules
Territory Management
Sales Sequences
Sales Emails by Freddy AI
Rephrase, Expand, and Enhance text by Freddy AI
Bring Your Own Carrier (B.Y.O.C)
Multiple Sales Pipelines
Account Hierarchy
Deal Insights by Freddy AI
Advanced Workflows
Custom Reports
Field-level Permissions
Custom Modules
Forecasting Insights by Freddy AI
Workflows for Custom Modules
Sandbox
Audit Logs
Dedicated Account Manager

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map
Custom Reporting
Custom Objects
Single Sign-On
HIPAA Support
Uptime SLA

Freshsales vs ActiveCampaign Integrations

Freshsales	ActiveCampaign
Teamviewer MailChimp Shopify QuickBooks Razorpay Jira Viber Microsoft Dynamics Magento FrontApp	WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	Freshsales	ActiveCampaign
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	No	Yes
WordPress Integration	No	Yes
Mailchimp Integration	Yes	No
WhatsApp integration	No	Yes
Facebook Integration	Yes	Yes
LinkedIn Integration	No	Yes
Twitter/X Integration	No	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	Yes	Yes
Notion Integration	No	No
Asana Integration	Yes	Yes
Trello Integration	Yes	Yes
Zapier Integration	Yes	Yes
Invoicing	Yes	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	Yes	Yes
Project Management	No	No
AI	Yes	No
Voip & Telephony Integration	Yes	No
Dialer	No	No
Contract Management	Yes	No
Inventory Management	Yes	No
Quoting	Yes	Yes
Drip Marketing	Yes	Yes
Customer Portal	No	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	No	No
Call Recording	Yes	No
Call Tracking	Yes	Yes
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	Yes
Document Management	Yes	Yes
Shared Inbox	Yes	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	No	No
Help Desk	No	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	No	Yes

Freshsales vs ActiveCampaign Industry Specific CRM Solutions

The following comparison looks at whether or not Freshsales or ActiveCampaign have dedicated landing pages explaining how their CRM software could be used for each industry.

	Freshsales	ActiveCampaign
Accountants & Accounting Firms	No	No
Architects & Architecture Firms	No	No
Automotive Industry	No	No
Banks & Banking	Yes	No
Call Centers	No	No
Car & Auto Dealerships	No	No
Charity & Non-profit	No	Yes
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	No	Yes
Consultants & Consulting Firms	No	Yes
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	Yes	No
Dentists	No	No
Doctors	Yes	No
Ecommerce	Yes	Yes
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	Yes	No
Freight Brokers & Forwarders	Yes	No
Government & Public Sector	No	No
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	Yes
Hotels & Hospitality	Yes	Yes
HVAC	No	No
Insurance Agents	Yes	No
Investment Banking	No	No
Landscapers	No	No
Lawyers & Law Firms	Yes	No
Logistics	Yes	No
Manufacturing	Yes	No
Marketing	Yes	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	No	No
Museums	No	Yes
Personal Trainers	No	No
Photographers	No	No
Plumbers	Yes	No
Political Campaigns	No	No
Private Equity	No	No
Professional Services	No	No
Property Management	Yes	No
Real Estate	Yes	Yes
Recruiting & Recruitment Agencies	Yes	No
Restaurants	Yes	Yes
Retail	Yes	Yes
Roofers & Roofing	No	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	No	No
Tour Operators	No	Yes
Travel Agents	Yes	Yes
Universities, College & Higher Education	Yes	Yes
Web Designers	No	No
Wholesalers & Distributors	No	No

Freshsales vs ActiveCampaign Pros & Cons

Freshsales Pros Free plan Keep track of new leads and deals Various automations available	ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation
Freshsales Cons Customer support could be improved Graphics could be updated Bad reporting system	ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve

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