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ActiveCampaign vs Apptivo Reviews & Pricing In 2025


Disclosure: We may earn commissions if you shop through the links below.

Last Updated: May 22, 2025

Want to know if ActiveCampaign or Apptivo is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

 

ActiveCampaign vs Apptivo Reviews

ActiveCampaignApptivo
Trustpilot Rating3.62.6
Number of Trustpilot Reviews8316
iPhone App Rating4.63.2
Number of iPhone App Reviews1,00047
Android App Rating4.23.8
Number of Android App Reviews697163

Sources

  • https://www.trustpilot.com/review/activecampaign.com
  • https://www.trustpilot.com/review/www.apptivo.com
  • https://apps.apple.com/us/app/activecampaign/id1239908329
  • https://apps.apple.com/us/app/apptivo-all-in-one/id1278180903
  • https://play.google.com/store/apps/details?id=com.activecampaign.androidcrm&hl=en_US&gl=US
  • https://play.google.com/store/apps/details?id=com.apptivo.apptivobase&hl=en_US&gl=US

ActiveCampaign vs Apptivo Pricing

ActiveCampaignApptivo
Free PlanNoNo
Free Plan LimitsNANA
Free TrialYesYes
Free Trial Length14 day30 day
Cheapest Plan NamePlusLite
Cheapest Plan Cost Per Month$49$30
Mid Priced Plan NameProfessionalPremium
Mid Priced Plan Cost Per Month$49$30
Top Plan NameEnterpriseUltimate
Top Plan Cost Per Month$99$50

ActiveCampaign vs Apptivo Features

ActiveCampaign Plus vs Apptivo Lite

ActiveCampaign PlusApptivo Lite
  • Sales Automation
  • Personalized Chat & Email Support
  • Lead Scoring
  • Pipeline, Account & Deal Management
  • Task Management & Reporting
  • 18 Apps
  • 100 Custom Fields Per App
  • 25 Workflows
  • 8 Custom Dashboards
  • 3rd Party Service Integration
  • 24×7 Support

ActiveCampaign Professional vs Apptivo Premium

ActiveCampaign ProfessionalApptivo Premium
  • Sales Automation
  • Personalized Chat & Email Support
  • Lead Scoring
  • Pipeline, Account & Deal Management
  • Task Management & Reporting
  • Sales Engagement Automation & One-to-one Email
  • Sentiment Analysis AI
  • Win Probability AI
  • Facebook Lead Ads
  • Split Automations
  • Automations Map
  • 46 Apps
  • 250 Custom Fields Per App
  • 75 Workflows
  • 25 Custom Dashboards
  • 3rd Party Service Integration
  • 24×7 Support

ActiveCampaign Enterprise vs Apptivo Ultimate

ActiveCampaign EnterpriseApptivo Ultimate
  • Sales Automation
  • Personalized Chat & Email Support
  • Lead Scoring
  • Pipeline, Account & Deal Management
  • Task Management & Reporting
  • Sales Engagement Automation & One-to-one Email
  • Sentiment Analysis AI
  • Win Probability AI
  • Facebook Lead Ads
  • Split Automations
  • Automations Map
  • Custom Reporting
  • Custom Objects
  • Single Sign-On
  • HIPAA Support
  • Uptime SLA
  • 57 Apps
  • 350 Custom Fields Per App
  • 150 Workflows
  • 50 Custom Dashboards
  • 3rd Party Service Integration
  • 24×7 Support

ActiveCampaign vs Apptivo Integrations

ActiveCampaignApptivo
  • WordPress
  • Zapier
  • Google Analytics
  • Shopify
  • WooCommerce
  • ClickFunnels
  • Salesforce
  • Unbounce
  • Facebook
  • Jira
  • Google Workspace
  • PayPal
  • Slack
  • Dropbox
  • Microsoft 365
  • WordPress
  • OneDrive
  • Stripe
  • Xero
  • QuickBooks

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

ActiveCampaignApptivo
APIYesYes
Outlook IntegrationYesYes
Gmail IntegrationYesYes
QuickBooks IntegrationYesYes
Shopify IntegrationYesNo
WordPress IntegrationYesYes
Mailchimp IntegrationNoNo
WhatsApp integrationYesNo
Facebook IntegrationYesNo
LinkedIn IntegrationYesNo
Twitter/X IntegrationYesNo
Google Calendar IntegrationYesYes
Excel IntegrationYesYes
Office 365 IntegrationYesYes
Google Sheets IntegrationYesYes
Xero IntegrationYesYes
Notion IntegrationNoNo
Asana IntegrationYesNo
Trello IntegrationYesNo
Zapier IntegrationYesYes
InvoicingNoYes
Marketing AutomationYesYes
Email MarketingYesNo
SMS & Text MessagingYesYes
Project ManagementNoNo
AINoNo
Voip & Telephony IntegrationNoNo
DialerNoNo
Contract ManagementNoNo
Inventory ManagementNoNo
QuotingYesYes
Drip MarketingYesNo
Customer PortalNoYes
Appointment SchedulingYesYes
Workflow Automation & ManagementYesYes
ERPNoNo
Order ManagementNoNo
Ticketing SystemNoYes
Call RecordingNoNo
Call TrackingYesNo
Task ManagementYesYes
Paypal & Payment ProcessingYesYes
Document ManagementYesNo
Shared InboxNoNo
Create Landing PagesYesNo
Chat FunctionYesYes
Website BuilderNoNo
Help DeskYesYes
GPS TrackingNoNo
Loyalty ProgramNoNo
Cloud StorageYesYes
Document StorageYesYes
MappingYesYes

ActiveCampaign vs Apptivo Industry Specific CRM Solutions

The following comparison looks at whether or not ActiveCampaign or Apptivo have dedicated landing pages explaining how their CRM software could be used for each industry.

ActiveCampaignApptivo
Accountants & Accounting FirmsNoNo
Architects & Architecture FirmsNoNo
Automotive IndustryNoNo
Banks & BankingNoNo
Call CentersNoNo
Car & Auto DealershipsNoNo
Charity & Non-profitYesNo
ChurchesNoNo
Cleaners & Cleaning BusinessesNoNo
CoachesYesNo
Consultants & Consulting FirmsYesNo
ConstructionNoNo
ContractorsNoNo
Co-workingNoNo
Credit UnionsNoNo
Customer ServiceNoNo
DentistsNoNo
DoctorsNoNo
EcommerceYesNo
Email MarketingYesNo
Electricians & Electrical ContractorsNoNo
Engineers & Engineering FirmsNoNo
Event ManagementNoNo
Field ServiceNoYes
Financial Advisors & ServicesNoNo
Freight Brokers & ForwardersNoNo
Government & Public SectorNoNo
Graphic Designers & CreativesNoNo
GymsNoNo
Healthcare ProvidersYesNo
Hotels & HospitalityYesYes
HVACNoNo
Insurance AgentsNoNo
Investment BankingNoNo
LandscapersNoNo
Lawyers & Law FirmsNoNo
LogisticsNoNo
ManufacturingNoYes
MarketingNoNo
Mortgage Brokers & Loan OfficesNoYes
Movers & Moving CompaniesNoNo
MuseumsYesNo
Personal TrainersNoNo
PhotographersNoNo
PlumbersNoNo
Political CampaignsNoNo
Private EquityNoNo
Professional ServicesNoNo
Property ManagementNoNo
Real EstateYesYes
Recruiting & Recruitment AgenciesNoNo
RestaurantsYesNo
RetailYesYes
Roofers & RoofingNoNo
SaaSNoNo
SchoolsNoNo
Senior LivingNoNo
Solar BusinessesNoNo
Sports TeamsNoNo
Staffing AgenciesNoNo
TelemarketingNoNo
TherapistsNoNo
Tour OperatorsYesNo
Travel AgentsYesYes
Universities, College & Higher EducationYesNo
Web DesignersNoNo
Wholesalers & DistributorsNoYes

ActiveCampaign vs Apptivo Pros & Cons

ActiveCampaign Pros

  • All-in-one sales and marketing platform
  • Top-notch analytics and reporting
  • Extremely powerful automation
Apptivo Pros

  • Wide range of functionalities
  • Customization Options
  • Professional Implementation Service
ActiveCampaign Cons

  • No free plan
  • Basic templates in terms of design
  • Steeper learning curve
Apptivo Cons

  • Poor user interface
  • No refunds
  • Several bugs and a slow platform

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