Zoho CRM vs ActiveCampaign Reviews & Pricing In 2025

Want to know if Zoho CRM or ActiveCampaign is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

Zoho CRM vs ActiveCampaign Reviews

	Zoho CRM	ActiveCampaign
Trustpilot Rating	4.3	3.6
Number of Trustpilot Reviews	4,674	831
iPhone App Rating	4.4	4.6
Number of iPhone App Reviews	2,300	1,000
Android App Rating	3.5	4.2
Number of Android App Reviews	5,080	697

Sources

Zoho CRM vs ActiveCampaign Pricing

	Zoho CRM	ActiveCampaign
Free Plan	No	No
Free Plan Limits	NA	NA
Free Trial	Yes	Yes
Free Trial Length	15 day	14 day
Cheapest Plan Name	Standard	Plus
Cheapest Plan Cost Per Month	$50	$49
Mid Priced Plan Name	Enterprise	Professional
Mid Priced Plan Cost Per Month	$50	$49
Top Plan Name	Ultimate	Enterprise
Top Plan Cost Per Month	$65	$99

Zoho CRM vs ActiveCampaign Features

Zoho CRM Standard vs ActiveCampaign Plus

Zoho CRM Standard

ActiveCampaign Plus

Basic modules
Tasks, calls, events
Advanced filters
Multiple pipelines
Scoring rules
Sales forecasting
Email insights
Multiple currencies
Workflow rules
Email notifications
Homepage customization
Rename tabs
Custom list views
Custom fields
Canvas
Tab groups
Predefined reports
Predefined dashboards
Custom reports and dashboards (Limited)
Basic dashboard components
Analytics mobile app
Email templates
Email authentication
Mass email
Social profile integration
Functions
Profiles
Role-based hierarchy
Multiple organizations
GDPR compliance
CRM audit logs
IP address restriction

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting

Zoho CRM Enterprise vs ActiveCampaign Professional

Zoho CRM Enterprise

ActiveCampaign Professional

Basic modules
Tasks, calls, events
Advanced filters
Multiple pipelines
Scoring rules
Sales forecasting
Email insights
Multiple currencies
Macros
SalesSignals
Assignment rules
Multiple scoring rules
Custom SalesSignals
Email parsers
Data entry wizards
Portals
Workflow rules
Email notifications
Blueprint
Webhooks
Record approval process
Data review process
Custom functions
CommandCenter
Homepage customization
Rename tabs
Custom list views
Custom fields
Canvas
Tab groups
Validation rules
Custom modules
Custom buttons
Page layouts
Translations
Developer sandbox
Predefined reports
Predefined dashboards
Custom reports and dashboards (Limited)
Basic dashboard components
Analytics mobile app
Custom reports and dashboards (Unlimited)
Advanced dashboard components
Anomaly detectors
Webform analytics
Data enrichment
Prediction
AI sales forecasting
Anomaly detection
Recommendation
AI analytics
Communication
Image validation
Conversational AI
Email intelligence
Conversation intelligence
Voice of the Customer
Email templates
Email authentication
Mass email
Social profile integration
Email relay
CRM for Google Ads
Attribution
Segmentation
Auto-responders
Functions
Client Script
Widgets
Circuits
Profiles
Role-based hierarchy
Multiple organizations
GDPR compliance
CRM audit logs
IP address restriction
Field-level security
Reporting hierarchy
Record-level sharing
Territory management
Data encryption

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map

Zoho CRM Ultimate vs ActiveCampaign Enterprise

Zoho CRM Ultimate

ActiveCampaign Enterprise

Basic modules
Tasks, calls, events
Advanced filters
Multiple pipelines
Scoring rules
Sales forecasting
Email insights
Multiple currencies
Macros
SalesSignals
Assignment rules
Multiple scoring rules
Custom SalesSignals
Email parsers
Data entry wizards
Portals
Workflow rules
Email notifications
Blueprint
Webhooks
Record approval process
Data review process
Custom functions
CommandCenter
Homepage customization
Rename tabs
Custom list views
Custom fields
Canvas
Tab groups
Validation rules
Custom modules
Custom buttons
Page layouts
Translations
Developer sandbox
Predefined reports
Predefined dashboards
Custom reports and dashboards (Limited)
Basic dashboard components
Analytics mobile app
Custom reports and dashboards (Unlimited)
Advanced dashboard components
Anomaly detectors
Webform analytics
Zoho Analytics
Data enrichment
Prediction
AI sales forecasting
Anomaly detection
Recommendation
AI analytics
Communication
Image validation
Conversational AI
Email intelligence
Conversation intelligence
Voice of the Customer
Email templates
Email authentication
Mass email
Social profile integration
Email relay
CRM for Google Ads
Attribution
Segmentation
Auto-responders
Functions
Client Script
Widgets
Circuits
Profiles
Role-based hierarchy
Multiple organizations
GDPR compliance
CRM audit logs
IP address restriction
Field-level security
Reporting hierarchy
Record-level sharing
Territory management
Data encryption

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map
Custom Reporting
Custom Objects
Single Sign-On
HIPAA Support
Uptime SLA

Zoho CRM vs ActiveCampaign Integrations

Zoho CRM	ActiveCampaign
Google Workspace Microsoft 365 Twilio Klenty Xero Slack Zapier PandaDoc Dropbox ActiveCampaign	WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	Zoho CRM	ActiveCampaign
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	Yes	Yes
WordPress Integration	Yes	Yes
Mailchimp Integration	Yes	No
WhatsApp integration	Yes	Yes
Facebook Integration	Yes	Yes
LinkedIn Integration	Yes	Yes
Twitter/X Integration	Yes	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	Yes	Yes
Notion Integration	Yes	No
Asana Integration	Yes	Yes
Trello Integration	Yes	Yes
Zapier Integration	Yes	Yes
Invoicing	Yes	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	No	Yes
Project Management	Yes	No
AI	Yes	No
Voip & Telephony Integration	Yes	No
Dialer	No	No
Contract Management	Yes	No
Inventory Management	Yes	No
Quoting	Yes	Yes
Drip Marketing	Yes	Yes
Customer Portal	Yes	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	No	No
Call Recording	No	No
Call Tracking	No	Yes
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	Yes
Document Management	Yes	Yes
Shared Inbox	No	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	Yes	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	Yes	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	Yes	Yes

Zoho CRM vs ActiveCampaign Industry Specific CRM Solutions

The following comparison looks at whether or not Zoho CRM or ActiveCampaign have dedicated landing pages explaining how their CRM software could be used for each industry.

	Zoho CRM	ActiveCampaign
Accountants & Accounting Firms	Yes	No
Architects & Architecture Firms	No	No
Automotive Industry	Yes	No
Banks & Banking	Yes	No
Call Centers	No	No
Car & Auto Dealerships	Yes	No
Charity & Non-profit	Yes	Yes
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	Yes	Yes
Consultants & Consulting Firms	Yes	Yes
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	Yes	No
Customer Service	Yes	No
Dentists	Yes	No
Doctors	Yes	No
Ecommerce	Yes	Yes
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	Yes	No
Field Service	Yes	No
Financial Advisors & Services	Yes	No
Freight Brokers & Forwarders	No	No
Government & Public Sector	No	No
Graphic Designers & Creatives	Yes	No
Gyms	Yes	No
Healthcare Providers	Yes	Yes
Hotels & Hospitality	Yes	Yes
HVAC	No	No
Insurance Agents	Yes	No
Investment Banking	Yes	No
Landscapers	No	No
Lawyers & Law Firms	Yes	No
Logistics	Yes	No
Manufacturing	No	No
Marketing	Yes	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	No	No
Museums	No	Yes
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	Yes	No
Professional Services	Yes	No
Property Management	Yes	No
Real Estate	Yes	Yes
Recruiting & Recruitment Agencies	Yes	No
Restaurants	No	Yes
Retail	Yes	Yes
Roofers & Roofing	Yes	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	Yes	No
Telemarketing	No	No
Therapists	No	No
Tour Operators	Yes	Yes
Travel Agents	Yes	Yes
Universities, College & Higher Education	Yes	Yes
Web Designers	Yes	No
Wholesalers & Distributors	No	No

Zoho CRM vs ActiveCampaign Pros & Cons

Zoho CRM Pros Friendly UI and UX 30- to 45-day money-back guarantee Flexible setup for customization	ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation
Zoho CRM Cons AI features only on top tiers Not good for Agile management No-Code Integrations	ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve

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