Zendesk vs ActiveCampaign Reviews & Pricing In 2025

Want to know if Zendesk or ActiveCampaign is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

Zendesk vs ActiveCampaign Reviews

	Zendesk	ActiveCampaign
Trustpilot Rating	1.7	3.6
Number of Trustpilot Reviews	514	831
iPhone App Rating	4.5	4.6
Number of iPhone App Reviews	3,900	1,000
Android App Rating	3.5	4.2
Number of Android App Reviews	7,550	697

Sources

Zendesk vs ActiveCampaign Pricing

	Zendesk	ActiveCampaign
Free Plan	No	No
Free Plan Limits	NA	NA
Free Trial	Yes	Yes
Free Trial Length	14 day	14 day
Cheapest Plan Name	Suite Team	Plus
Cheapest Plan Cost Per Month	$115	$49
Mid Priced Plan Name	Suite Growth	Professional
Mid Priced Plan Cost Per Month	$115	$49
Top Plan Name	Suite Professional	Enterprise
Top Plan Cost Per Month	$149	$99

Zendesk vs ActiveCampaign Features

Zendesk Suite Team vs ActiveCampaign Plus

Zendesk Suite Team	ActiveCampaign Plus
Ticketing system Email, chat, voice, social messaging, and more Help center Standard bots Prebuilt analytics dashboards 1,000+ apps & integrations Pre-defined responses (macros) Custom business rules (triggers & automations) Online support from the Zendesk team Digital onboarding and adoption resources	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting

Zendesk Suite Growth vs ActiveCampaign Professional

Zendesk Suite Growth

ActiveCampaign Professional

Ticketing system
Email, chat, voice, social messaging, and more
Help center
Standard bots
Prebuilt analytics dashboards
1,000+ apps & integrations
Pre-defined responses (macros)
Custom business rules (triggers & automations)
Online support from the Zendesk team
Digital onboarding and adoption resources
Multiple ticket forms
Light Agents
Service level agreements (SLA)
Customer satisfaction ratings (CSAT)
Multilingual support and content
Self-service customer portal
Business hours

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map

Zendesk Suite Professional vs ActiveCampaign Enterprise

Zendesk Suite Professional

ActiveCampaign Enterprise

Ticketing system
Email, chat, voice, social messaging, and more
Help center
Standard bots
Prebuilt analytics dashboards
1,000+ apps & integrations
Pre-defined responses (macros)
Custom business rules (triggers & automations)
Online support from the Zendesk team
Digital onboarding and adoption resources
Multiple ticket forms
Light Agents
Service level agreements (SLA)
Customer satisfaction ratings (CSAT)
Multilingual support and content
Self-service customer portal
Business hours
Custom and live analytics
Side conversations
Skills-based routing
Integrated community forums
Data location options
HIPAA enabled
Access to Sunshine Conversations
Eligible for Advanced AI add-on

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map
Custom Reporting
Custom Objects
Single Sign-On
HIPAA Support
Uptime SLA

Zendesk vs ActiveCampaign Integrations

Zendesk	ActiveCampaign
Slack Fireflies Survey Monkey Magento Square Act-On Salesforce Harvest GIPHY Klaus	WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	Zendesk	ActiveCampaign
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	Yes	Yes
WordPress Integration	Yes	Yes
Mailchimp Integration	Yes	No
WhatsApp integration	Yes	Yes
Facebook Integration	No	Yes
LinkedIn Integration	No	Yes
Twitter/X Integration	No	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	No	Yes
Notion Integration	Yes	No
Asana Integration	Yes	Yes
Trello Integration	Yes	Yes
Zapier Integration	Yes	Yes
Invoicing	No	No
Marketing Automation	Yes	Yes
Email Marketing	No	Yes
SMS & Text Messaging	Yes	Yes
Project Management	Yes	No
AI	Yes	No
Voip & Telephony Integration	Yes	No
Dialer	Yes	No
Contract Management	Yes	No
Inventory Management	No	No
Quoting	Yes	Yes
Drip Marketing	No	Yes
Customer Portal	Yes	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	Yes	No
Call Recording	Yes	No
Call Tracking	Yes	Yes
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	Yes
Document Management	Yes	Yes
Shared Inbox	No	No
Create Landing Pages	No	Yes
Chat Function	Yes	Yes
Website Builder	No	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	Yes	Yes

Zendesk vs ActiveCampaign Industry Specific CRM Solutions

The following comparison looks at whether or not Zendesk or ActiveCampaign have dedicated landing pages explaining how their CRM software could be used for each industry.

	Zendesk	ActiveCampaign
Accountants & Accounting Firms	Yes	No
Architects & Architecture Firms	No	No
Automotive Industry	No	No
Banks & Banking	Yes	No
Call Centers	Yes	No
Car & Auto Dealerships	Yes	No
Charity & Non-profit	No	Yes
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	No	Yes
Consultants & Consulting Firms	No	Yes
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	Yes	No
Dentists	No	No
Doctors	Yes	No
Ecommerce	Yes	Yes
Email Marketing	No	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	Yes	No
Freight Brokers & Forwarders	No	No
Government & Public Sector	Yes	No
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	Yes
Hotels & Hospitality	No	Yes
HVAC	No	No
Insurance Agents	Yes	No
Investment Banking	No	No
Landscapers	No	No
Lawyers & Law Firms	No	No
Logistics	Yes	No
Manufacturing	Yes	No
Marketing	No	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	No	No
Museums	No	Yes
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	No	No
Professional Services	Yes	No
Property Management	No	No
Real Estate	Yes	Yes
Recruiting & Recruitment Agencies	No	No
Restaurants	No	Yes
Retail	Yes	Yes
Roofers & Roofing	No	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	No	No
Solar Businesses	Yes	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	No	No
Tour Operators	No	Yes
Travel Agents	No	Yes
Universities, College & Higher Education	Yes	Yes
Web Designers	No	No
Wholesalers & Distributors	No	No

Zendesk vs ActiveCampaign Pros & Cons

Zendesk Pros 1,000+ apps & integrations Advanced AI Interface is intuitive and easy to navigate	ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation
Zendesk Cons Customer support Glitches that snagged the work flow and productivity Few digital selling tools	ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve

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