Salesforce vs ActiveCampaign Reviews & Pricing In 2025

Want to know if Salesforce or ActiveCampaign is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

Salesforce vs ActiveCampaign Reviews

	Salesforce	ActiveCampaign
Trustpilot Rating	4.3	3.6
Number of Trustpilot Reviews	412	831
iPhone App Rating	4.7	4.6
Number of iPhone App Reviews	298,700	1,000
Android App Rating	3.8	4.2
Number of Android App Reviews	47,300	697

Sources

• https://www.trustpilot.com/review/salesforce.com
• https://www.trustpilot.com/review/activecampaign.com
• https://apps.apple.com/us/app/salesforce/id404249815
• https://apps.apple.com/us/app/activecampaign/id1239908329
• https://play.google.com/store/apps/details?id=com.salesforce.chatter&hl=en_US&gl=US
• https://play.google.com/store/apps/details?id=com.activecampaign.androidcrm&hl=en_US&gl=US

Salesforce vs ActiveCampaign Pricing

	Salesforce	ActiveCampaign
Free Plan	No	No
Free Plan Limits	NA	NA
Free Trial	Yes	Yes
Free Trial Length	30 day	14 day
Cheapest Plan Name	Starter Suite	Plus
Cheapest Plan Cost Per Month	$165	$49
Mid Priced Plan Name	Enterprise	Professional
Mid Priced Plan Cost Per Month	$165	$49
Top Plan Name	Einstein 1 Sales	Enterprise
Top Plan Cost Per Month	$500	$99

Salesforce vs ActiveCampaign Features

Salesforce Starter Suite vs ActiveCampaign Plus

Salesforce Starter Suite	ActiveCampaign Plus
Simplified Setup & Onboarding Lead, Account, Contact & Opportunity Management Email Integration & Automated Activity Capture Account, Contact, Lead, and Opportunity Management	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting

Salesforce Enterprise vs ActiveCampaign Professional

Salesforce Enterprise	ActiveCampaign Professional
Everything in Professional plus Advanced Pipeline Management & Deal Insights Territory Management & Planning Workflow & Approvals Automation Account, Contact, Lead, and Opportunity Management Advanced Forecast & Pipeline Management	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map

Salesforce Einstein 1 Sales vs ActiveCampaign Enterprise

Salesforce Einstein 1 Sales

ActiveCampaign Enterprise

Everything in Unlimited plus Einstein Copilot powered by Generative AI Performance Management, Sales Programs, and Team Collaboration with Slack Connect and unify all data with Data Cloud and Revenue Intelligence Account, Contact, Lead, and Opportunity Management Advanced Forecast & Pipeline Management Sales Engagement & Conversation Intelligence Premier Success Plan Generative AI Unified Data Sales Planning, Programs & Collaboration

Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map Custom Reporting Custom Objects Single Sign-On HIPAA Support Uptime SLA

Salesforce vs ActiveCampaign Integrations

Salesforce	ActiveCampaign
G Suite Slack Quickbooks MailChimp LinkedIn Docusign JIRA HelloSign CodeScience ActiveCampaign	WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	Salesforce	ActiveCampaign
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	No	Yes
WordPress Integration	Yes	Yes
Mailchimp Integration	Yes	No
WhatsApp integration	Yes	Yes
Facebook Integration	No	Yes
LinkedIn Integration	Yes	Yes
Twitter/X Integration	No	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	Yes	Yes
Notion Integration	No	No
Asana Integration	Yes	Yes
Trello Integration	Yes	Yes
Zapier Integration	Yes	Yes
Invoicing	No	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	No	Yes
Project Management	Yes	No
AI	Yes	No
Voip & Telephony Integration	No	No
Dialer	Yes	No
Contract Management	Yes	No
Inventory Management	No	No
Quoting	Yes	Yes
Drip Marketing	No	Yes
Customer Portal	No	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	Yes	No
Ticketing System	No	No
Call Recording	Yes	No
Call Tracking	Yes	Yes
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	Yes
Document Management	Yes	Yes
Shared Inbox	No	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	No	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	No	Yes

Salesforce vs ActiveCampaign Industry Specific CRM Solutions

The following comparison looks at whether or not Salesforce or ActiveCampaign have dedicated landing pages explaining how their CRM software could be used for each industry.

	Salesforce	ActiveCampaign
Accountants & Accounting Firms	Yes	No
Architects & Architecture Firms	No	No
Automotive Industry	Yes	No
Banks & Banking	No	No
Call Centers	Yes	No
Car & Auto Dealerships	Yes	No
Charity & Non-profit	Yes	Yes
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	No	Yes
Consultants & Consulting Firms	Yes	Yes
Construction	Yes	No
Contractors	Yes	No
Co-working	No	No
Credit Unions	No	No
Customer Service	Yes	No
Dentists	Yes	No
Doctors	Yes	No
Ecommerce	Yes	Yes
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	Yes	No
Event Management	No	No
Field Service	Yes	No
Financial Advisors & Services	Yes	No
Freight Brokers & Forwarders	Yes	No
Government & Public Sector	Yes	No
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	Yes
Hotels & Hospitality	Yes	Yes
HVAC	No	No
Insurance Agents	Yes	No
Investment Banking	Yes	No
Landscapers	Yes	No
Lawyers & Law Firms	Yes	No
Logistics	Yes	No
Manufacturing	Yes	No
Marketing	No	No
Mortgage Brokers & Loan Offices	Yes	No
Movers & Moving Companies	No	No
Museums	No	Yes
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	No	No
Professional Services	Yes	No
Property Management	Yes	No
Real Estate	No	Yes
Recruiting & Recruitment Agencies	Yes	No
Restaurants	Yes	Yes
Retail	Yes	Yes
Roofers & Roofing	No	No
SaaS	Yes	No
Schools	Yes	No
Senior Living	Yes	No
Solar Businesses	Yes	No
Sports Teams	No	No
Staffing Agencies	Yes	No
Telemarketing	No	No
Therapists	Yes	No
Tour Operators	Yes	Yes
Travel Agents	Yes	Yes
Universities, College & Higher Education	Yes	Yes
Web Designers	No	No
Wholesalers & Distributors	Yes	No

Salesforce vs ActiveCampaign Pros & Cons

Salesforce Pros Free 30-day trial Lead management Best customer relationship management tool	ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation
Salesforce Cons No free plan The two factor authentication can be complicated Very difficult to set up and customize	ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve

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