Keap vs ActiveCampaign Reviews & Pricing In 2025

Want to know if Keap or ActiveCampaign is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

Keap vs ActiveCampaign Reviews

	Keap	ActiveCampaign
Trustpilot Rating	2.4	3.6
Number of Trustpilot Reviews	462	831
iPhone App Rating	4.5	4.6
Number of iPhone App Reviews	1,700	1,000
Android App Rating	3.1	4.2
Number of Android App Reviews	224	697

Sources

Keap vs ActiveCampaign Pricing

	Keap	ActiveCampaign
Free Plan	No	No
Free Plan Limits	NA	NA
Free Trial	Yes	Yes
Free Trial Length	14 day	14 day
Cheapest Plan Name	Pro	Plus
Cheapest Plan Cost Per Month	$299	$49
Mid Priced Plan Name	Max	Professional
Mid Priced Plan Cost Per Month	$299	$49
Top Plan Name	Ultimate	Enterprise
Top Plan Cost Per Month	$359	$99

Keap vs ActiveCampaign Features

Keap Pro vs ActiveCampaign Plus

Keap Pro	ActiveCampaign Plus
Email marketing Marketing, sales & workflow automation Lead capture & automated follow-up Lead & client management (CRM) Pipeline Quotes, invoices & payments Landing pages & online sales Text marketing (U.S.)* Dedicated phone line (U.S. & Canada) Appointments	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting

Keap Max vs ActiveCampaign Professional

Keap Max	ActiveCampaign Professional
Email marketing Marketing, sales & workflow automation Lead capture & automated follow-up Lead & client management (CRM) Pipeline Quotes, invoices & payments Landing pages & online sales Text marketing (U.S.)* Dedicated phone line (U.S. & Canada) Appointments Advanced lead optimization Enhanced landing pages & sales tools Ecommerce tools Advanced reporting	Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map

Keap Ultimate vs ActiveCampaign Enterprise

Keap Ultimate

ActiveCampaign Enterprise

Email marketing
Marketing, sales & workflow automation
Lead capture & automated follow-up
Lead & client management (CRM)
Pipeline
Quotes, invoices & payments
Landing pages & online sales
Text marketing (U.S.)*
Dedicated phone line (U.S. & Canada)
Appointments
Advanced lead optimization
Enhanced landing pages & sales tools
Ecommerce tools
Advanced reporting
Premium CRM & sales management
Advanced marketing & sales tools
Custom user access controls
Affiliate management & collaboration
Advanced reporting

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map
Custom Reporting
Custom Objects
Single Sign-On
HIPAA Support
Uptime SLA

Keap vs ActiveCampaign Integrations

Keap	ActiveCampaign
Zapier PlusThis AppointmentCore Jotform Leadpages Instapage Typeform Optinmonster ScheduleOnce Graphly	WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	Keap	ActiveCampaign
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	No	Yes
Shopify Integration	No	Yes
WordPress Integration	Yes	Yes
Mailchimp Integration	No	No
WhatsApp integration	No	Yes
Facebook Integration	No	Yes
LinkedIn Integration	No	Yes
Twitter/X Integration	No	Yes
Google Calendar Integration	No	Yes
Excel Integration	No	Yes
Office 365 Integration	No	Yes
Google Sheets Integration	No	Yes
Xero Integration	No	Yes
Notion Integration	No	No
Asana Integration	No	Yes
Trello Integration	No	Yes
Zapier Integration	Yes	Yes
Invoicing	Yes	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	Yes	Yes
Project Management	No	No
AI	No	No
Voip & Telephony Integration	No	No
Dialer	No	No
Contract Management	No	No
Inventory Management	Yes	No
Quoting	Yes	Yes
Drip Marketing	Yes	Yes
Customer Portal	No	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	Yes	No
Ticketing System	No	No
Call Recording	No	No
Call Tracking	No	Yes
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	Yes
Document Management	No	Yes
Shared Inbox	No	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	Yes	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	No	Yes
Document Storage	No	Yes
Mapping	Yes	Yes

Keap vs ActiveCampaign Industry Specific CRM Solutions

The following comparison looks at whether or not Keap or ActiveCampaign have dedicated landing pages explaining how their CRM software could be used for each industry.

	Keap	ActiveCampaign
Accountants & Accounting Firms	Yes	No
Architects & Architecture Firms	No	No
Automotive Industry	No	No
Banks & Banking	No	No
Call Centers	No	No
Car & Auto Dealerships	No	No
Charity & Non-profit	Yes	Yes
Churches	Yes	No
Cleaners & Cleaning Businesses	No	No
Coaches	Yes	Yes
Consultants & Consulting Firms	Yes	Yes
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	No	No
Dentists	No	No
Doctors	No	No
Ecommerce	No	Yes
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	Yes	No
Freight Brokers & Forwarders	No	No
Government & Public Sector	No	No
Graphic Designers & Creatives	No	No
Gyms	Yes	No
Healthcare Providers	Yes	Yes
Hotels & Hospitality	No	Yes
HVAC	No	No
Insurance Agents	Yes	No
Investment Banking	No	No
Landscapers	No	No
Lawyers & Law Firms	Yes	No
Logistics	No	No
Manufacturing	No	No
Marketing	Yes	No
Mortgage Brokers & Loan Offices	Yes	No
Movers & Moving Companies	No	No
Museums	No	Yes
Personal Trainers	No	No
Photographers	Yes	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	No	No
Professional Services	Yes	No
Property Management	No	No
Real Estate	Yes	Yes
Recruiting & Recruitment Agencies	No	No
Restaurants	No	Yes
Retail	No	Yes
Roofers & Roofing	No	No
SaaS	No	No
Schools	No	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	No	No
Tour Operators	No	Yes
Travel Agents	No	Yes
Universities, College & Higher Education	No	Yes
Web Designers	Yes	No
Wholesalers & Distributors	Yes	No

Keap vs ActiveCampaign Pros & Cons

Keap Pros Lead capture & automated follow-up All-in-One Solution Tagging customers to segment	ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation
Keap Cons Limited Email Design Options Limited text campaign size Platform Speed	ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve

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