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Keap vs Act! Reviews & Pricing In 2025


Disclosure: We may earn commissions if you shop through the links below.

Last Updated: May 22, 2025

Want to know if Keap or Act! is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

 

Keap vs Act! Reviews

KeapAct!
Trustpilot Rating2.44.2
Number of Trustpilot Reviews46210
iPhone App Rating4.52.3
Number of iPhone App Reviews1,70037
Android App Rating3.12.4
Number of Android App Reviews22472

Sources

  • https://www.trustpilot.com/review/keap.com
  • https://www.trustpilot.com/review/www.act.com
  • https://apps.apple.com/us/app/keap/id1421097870
  • https://apps.apple.com/us/app/act-companion/id1167654821
  • https://play.google.com/store/apps/details?id=com.infusionsoft.mobile.nimo&hl=en_US&gl=US
  • https://play.google.com/store/apps/details?id=com.act.companion&hl=en_US&gl=US

Keap vs Act! Pricing

KeapAct!
Free PlanNoNo
Free Plan LimitsNANA
Free TrialYesYes
Free Trial Length14 day14 day
Cheapest Plan NameProAct! Premium Cloud
Cheapest Plan Cost Per Month$299Not Listed
Mid Priced Plan NameMaxNA
Mid Priced Plan Cost Per Month$299Not Listed
Top Plan NameUltimateAct! Premium Desktop
Top Plan Cost Per Month$359$37.50

Keap vs Act! Features

Keap Pro vs Act! Act! Premium Cloud

Keap ProAct! Act! Premium Cloud
  • Email marketing
  • Marketing, sales & workflow automation
  • Lead capture & automated follow-up
  • Lead & client management (CRM)
  • Pipeline
  • Quotes, invoices & payments
  • Landing pages & online sales
  • Text marketing (U.S.)*
  • Dedicated phone line (U.S. & Canada)
  • Appointments
  • Immediate, browser-based access
  • World-class, secure hosting
  • Automatic updates and backups
  • Optional desktop sync
  • Expert technical support

Keap Max vs Act! NA

Keap MaxAct! NA
  • Email marketing
  • Marketing, sales & workflow automation
  • Lead capture & automated follow-up
  • Lead & client management (CRM)
  • Pipeline
  • Quotes, invoices & payments
  • Landing pages & online sales
  • Text marketing (U.S.)*
  • Dedicated phone line (U.S. & Canada)
  • Appointments
  • Advanced lead optimization
  • Enhanced landing pages & sales tools
  • Ecommerce tools
  • Advanced reporting
NA

Keap Ultimate vs Act! Act! Premium Desktop

Keap UltimateAct! Act! Premium Desktop
  • Email marketing
  • Marketing, sales & workflow automation
  • Lead capture & automated follow-up
  • Lead & client management (CRM)
  • Pipeline
  • Quotes, invoices & payments
  • Landing pages & online sales
  • Text marketing (U.S.)*
  • Dedicated phone line (U.S. & Canada)
  • Appointments
  • Advanced lead optimization
  • Enhanced landing pages & sales tools
  • Ecommerce tools
  • Advanced reporting
  • Premium CRM & sales management
  • Advanced marketing & sales tools
  • Custom user access controls
  • Affiliate management & collaboration
  • Advanced reporting
  • Networked and offline access
  • Self-managed security
  • Complete control of updates
  • Compatibility w/desktop add-ons
  • Expert technical support

Keap vs Act! Integrations

KeapAct!
  • Zapier
  • PlusThis
  • AppointmentCore
  • Jotform
  • Leadpages
  • Instapage
  • Typeform
  • Optinmonster
  • ScheduleOnce
  • Graphly
  • Slack
  • Eventbrite
  • SurveyMonkey
  • Shopify
  • BigCommerce
  • Facebook
  • Freshdesk
  • Zendesk
  • QuickBooks
  • Xero

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

KeapAct!
APIYesYes
Outlook IntegrationYesYes
Gmail IntegrationYesYes
QuickBooks IntegrationNoYes
Shopify IntegrationNoYes
WordPress IntegrationYesNo
Mailchimp IntegrationNoNo
WhatsApp integrationNoNo
Facebook IntegrationNoYes
LinkedIn IntegrationNoYes
Twitter/X IntegrationNoYes
Google Calendar IntegrationNoYes
Excel IntegrationNoYes
Office 365 IntegrationNoYes
Google Sheets IntegrationNoYes
Xero IntegrationNoYes
Notion IntegrationNoNo
Asana IntegrationNoNo
Trello IntegrationNoNo
Zapier IntegrationYesYes
InvoicingYesNo
Marketing AutomationYesYes
Email MarketingYesYes
SMS & Text MessagingYesYes
Project ManagementNoNo
AINoNo
Voip & Telephony IntegrationNoNo
DialerNoNo
Contract ManagementNoYes
Inventory ManagementYesNo
QuotingYesYes
Drip MarketingYesYes
Customer PortalNoNo
Appointment SchedulingYesYes
Workflow Automation & ManagementYesYes
ERPNoNo
Order ManagementYesNo
Ticketing SystemNoNo
Call RecordingNoNo
Call TrackingNoNo
Task ManagementYesYes
Paypal & Payment ProcessingYesNo
Document ManagementNoYes
Shared InboxNoNo
Create Landing PagesYesYes
Chat FunctionYesYes
Website BuilderYesNo
Help DeskYesYes
GPS TrackingNoNo
Loyalty ProgramNoNo
Cloud StorageNoYes
Document StorageNoYes
MappingYesYes

Keap vs Act! Industry Specific CRM Solutions

The following comparison looks at whether or not Keap or Act! have dedicated landing pages explaining how their CRM software could be used for each industry.

KeapAct!
Accountants & Accounting FirmsYesNo
Architects & Architecture FirmsNoNo
Automotive IndustryNoNo
Banks & BankingNoNo
Call CentersNoNo
Car & Auto DealershipsNoNo
Charity & Non-profitYesNo
ChurchesYesNo
Cleaners & Cleaning BusinessesNoNo
CoachesYesNo
Consultants & Consulting FirmsYesNo
ConstructionNoNo
ContractorsNoNo
Co-workingNoNo
Credit UnionsNoNo
Customer ServiceNoNo
DentistsNoNo
DoctorsNoNo
EcommerceNoNo
Email MarketingYesYes
Electricians & Electrical ContractorsNoNo
Engineers & Engineering FirmsNoYes
Event ManagementNoNo
Field ServiceNoNo
Financial Advisors & ServicesYesNo
Freight Brokers & ForwardersNoNo
Government & Public SectorNoNo
Graphic Designers & CreativesNoNo
GymsYesNo
Healthcare ProvidersYesNo
Hotels & HospitalityNoNo
HVACNoNo
Insurance AgentsYesNo
Investment BankingNoYes
LandscapersNoNo
Lawyers & Law FirmsYesNo
LogisticsNoNo
ManufacturingNoNo
MarketingYesNo
Mortgage Brokers & Loan OfficesYesNo
Movers & Moving CompaniesNoNo
MuseumsNoNo
Personal TrainersNoNo
PhotographersYesNo
PlumbersNoNo
Political CampaignsNoNo
Private EquityNoNo
Professional ServicesYesNo
Property ManagementNoNo
Real EstateYesNo
Recruiting & Recruitment AgenciesNoNo
RestaurantsNoNo
RetailNoNo
Roofers & RoofingNoNo
SaaSNoNo
SchoolsNoNo
Senior LivingNoNo
Solar BusinessesNoNo
Sports TeamsNoNo
Staffing AgenciesNoNo
TelemarketingNoNo
TherapistsNoNo
Tour OperatorsNoNo
Travel AgentsNoNo
Universities, College & Higher EducationNoNo
Web DesignersYesNo
Wholesalers & DistributorsYesNo

Keap vs Act! Pros & Cons

Keap Pros

  • Lead capture & automated follow-up
  • All-in-One Solution
  • Tagging customers to segment
Act! Pros

  • Good marketing automation workflow builder
  • Excellent Sales Pipeline Tracking
  • Robust contact management
Keap Cons

  • Limited Email Design Options
  • Limited text campaign size
  • Platform Speed
Act! Cons

  • Dated user interface
  • Email integration requires an external email client
  • Limited access to analytics

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