ActiveCampaign vs SugarCRM Reviews & Pricing In 2025

Want to know if ActiveCampaign or SugarCRM is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

ActiveCampaign vs SugarCRM Reviews

	ActiveCampaign	SugarCRM
Trustpilot Rating	3.6	2.5
Number of Trustpilot Reviews	831	144
iPhone App Rating	4.6	4
Number of iPhone App Reviews	1,000	68
Android App Rating	4.2	3.7
Number of Android App Reviews	697	476

Sources

ActiveCampaign vs SugarCRM Pricing

	ActiveCampaign	SugarCRM
Free Plan	No	No
Free Plan Limits	NA	NA
Free Trial	Yes	Yes
Free Trial Length	14 day	7 day
Cheapest Plan Name	Plus	Essentials
Cheapest Plan Cost Per Month	$49	$85
Mid Priced Plan Name	Professional	Advanced
Mid Priced Plan Cost Per Month	$49	$85
Top Plan Name	Enterprise	Premier
Top Plan Cost Per Month	$99	$135

ActiveCampaign vs SugarCRM Features

ActiveCampaign Plus vs SugarCRM Essentials

ActiveCampaign Plus	SugarCRM Essentials
Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting	Account & contact management Lead & opportunity management Basic workflows Activity management Reporting & analytics Basic support

ActiveCampaign Professional vs SugarCRM Advanced

ActiveCampaign Professional	SugarCRM Advanced
Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map	Account & contact management Lead & opportunity management Basic workflows Activity management Reporting & analytics Basic support Advanced workflows Omnichannel communications Pipeline management & analytics Forecasting Mobility Intelligent Lead & Opportunity Prioritization Standard support Mail & Calendar Integration 3rd-party integrations

ActiveCampaign Enterprise vs SugarCRM Premier

ActiveCampaign Enterprise

SugarCRM Premier

Sales Automation
Personalized Chat & Email Support
Lead Scoring
Pipeline, Account & Deal Management
Task Management & Reporting
Sales Engagement Automation & One-to-one Email
Sentiment Analysis AI
Win Probability AI
Facebook Lead Ads
Split Automations
Automations Map
Custom Reporting
Custom Objects
Single Sign-On
HIPAA Support
Uptime SLA

Account & contact management
Lead & opportunity management
Basic workflows
Activity management
Reporting & analytics
Basic support
Advanced workflows
Omnichannel communications
Pipeline management & analytics
Forecasting
Mobility
Intelligent Lead & Opportunity Prioritization
Standard support
Mail & Calendar Integration
3rd-party integrations
Guided selling
Enhanced forecasting
Geo mapping
Data enrichment & news feed
2x the storage
Enhanced support

ActiveCampaign vs SugarCRM Integrations

ActiveCampaign	SugarCRM
WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira	Acuity Hubspot Marketo Quickbooks Salesloft Shopify Xpressdocs Zendesk

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	ActiveCampaign	SugarCRM
API	Yes	Yes
Outlook Integration	Yes	No
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	Yes	Yes
WordPress Integration	Yes	Yes
Mailchimp Integration	No	Yes
WhatsApp integration	Yes	No
Facebook Integration	Yes	No
LinkedIn Integration	Yes	Yes
Twitter/X Integration	Yes	No
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	No
Office 365 Integration	Yes	No
Google Sheets Integration	Yes	No
Xero Integration	Yes	Yes
Notion Integration	No	No
Asana Integration	Yes	No
Trello Integration	Yes	No
Zapier Integration	Yes	Yes
Invoicing	No	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	No
SMS & Text Messaging	Yes	No
Project Management	No	No
AI	No	Yes
Voip & Telephony Integration	No	No
Dialer	No	No
Contract Management	No	Yes
Inventory Management	No	No
Quoting	Yes	Yes
Drip Marketing	Yes	Yes
Customer Portal	No	Yes
Appointment Scheduling	Yes	No
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	No	Yes
Call Recording	No	No
Call Tracking	Yes	No
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	Yes
Document Management	Yes	No
Shared Inbox	No	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	No	No
Help Desk	Yes	No
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	Yes	Yes

ActiveCampaign vs SugarCRM Industry Specific CRM Solutions

The following comparison looks at whether or not ActiveCampaign or SugarCRM have dedicated landing pages explaining how their CRM software could be used for each industry.

	ActiveCampaign	SugarCRM
Accountants & Accounting Firms	No	No
Architects & Architecture Firms	No	Yes
Automotive Industry	No	No
Banks & Banking	No	Yes
Call Centers	No	No
Car & Auto Dealerships	No	No
Charity & Non-profit	Yes	No
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	Yes	No
Consultants & Consulting Firms	Yes	Doesn’t offer consultant CRM
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	Yes
Customer Service	No	Yes
Dentists	No	No
Doctors	No	No
Ecommerce	Yes	No
Email Marketing	Yes	No
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	No
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	No	Yes
Freight Brokers & Forwarders	No	No
Government & Public Sector	No	Yes
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	No
Hotels & Hospitality	Yes	No
HVAC	No	No
Insurance Agents	No	Yes
Investment Banking	No	Yes
Landscapers	No	No
Lawyers & Law Firms	No	No
Logistics	No	Yes
Manufacturing	No	Yes
Marketing	No	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	No	Yes
Museums	Yes	No
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	No	Yes
Professional Services	No	Yes
Property Management	No	No
Real Estate	Yes	No
Recruiting & Recruitment Agencies	No	Yes
Restaurants	Yes	No
Retail	Yes	No
Roofers & Roofing	No	No
SaaS	No	Yes
Schools	No	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	Yes
Telemarketing	No	No
Therapists	No	No
Tour Operators	Yes	No
Travel Agents	Yes	No
Universities, College & Higher Education	Yes	No
Web Designers	No	No
Wholesalers & Distributors	No	No

ActiveCampaign vs SugarCRM Pros & Cons

ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation	SugarCRM Pros AI-powered data analysis Functionality and easy to use Developer tools for customization
ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve	SugarCRM Cons No free plan Complex enough to require a significant learning curve Very difficult to use email campaign

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