ActiveCampaign vs Act! Reviews & Pricing In 2025

Want to know if ActiveCampaign or Act! is the better or cheaper CRM software?

We compare them below on over 150 different metrics to help you make the right decision.

ActiveCampaign vs Act! Reviews

	ActiveCampaign	Act!
Trustpilot Rating	3.6	4.2
Number of Trustpilot Reviews	831	10
iPhone App Rating	4.6	2.3
Number of iPhone App Reviews	1,000	37
Android App Rating	4.2	2.4
Number of Android App Reviews	697	72

Sources

• https://www.trustpilot.com/review/activecampaign.com
• https://www.trustpilot.com/review/www.act.com
• https://apps.apple.com/us/app/activecampaign/id1239908329
• https://apps.apple.com/us/app/act-companion/id1167654821
• https://play.google.com/store/apps/details?id=com.activecampaign.androidcrm&hl=en_US&gl=US
• https://play.google.com/store/apps/details?id=com.act.companion&hl=en_US&gl=US

ActiveCampaign vs Act! Pricing

	ActiveCampaign	Act!
Free Plan	No	No
Free Plan Limits	NA	NA
Free Trial	Yes	Yes
Free Trial Length	14 day	14 day
Cheapest Plan Name	Plus	Act! Premium Cloud
Cheapest Plan Cost Per Month	$49	Not Listed
Mid Priced Plan Name	Professional	NA
Mid Priced Plan Cost Per Month	$49	Not Listed
Top Plan Name	Enterprise	Act! Premium Desktop
Top Plan Cost Per Month	$99	$37.50

ActiveCampaign vs Act! Features

ActiveCampaign Plus vs Act! Act! Premium Cloud

ActiveCampaign Plus	Act! Act! Premium Cloud
Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting	Immediate, browser-based access World-class, secure hosting Automatic updates and backups Optional desktop sync Expert technical support

ActiveCampaign Professional vs Act! NA

ActiveCampaign Professional	Act! NA
Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map	NA

ActiveCampaign Enterprise vs Act! Act! Premium Desktop

ActiveCampaign Enterprise	Act! Act! Premium Desktop
Sales Automation Personalized Chat & Email Support Lead Scoring Pipeline, Account & Deal Management Task Management & Reporting Sales Engagement Automation & One-to-one Email Sentiment Analysis AI Win Probability AI Facebook Lead Ads Split Automations Automations Map Custom Reporting Custom Objects Single Sign-On HIPAA Support Uptime SLA	Networked and offline access Self-managed security Complete control of updates Compatibility w/desktop add-ons Expert technical support

ActiveCampaign vs Act! Integrations

ActiveCampaign	Act!
WordPress Zapier Google Analytics Shopify WooCommerce ClickFunnels Salesforce Unbounce Facebook Jira	Slack Eventbrite SurveyMonkey Shopify BigCommerce Facebook Freshdesk Zendesk QuickBooks Xero

* Please note that the list above may not be complete please check each company’s website for a complete list.

Other Included Features

	ActiveCampaign	Act!
API	Yes	Yes
Outlook Integration	Yes	Yes
Gmail Integration	Yes	Yes
QuickBooks Integration	Yes	Yes
Shopify Integration	Yes	Yes
WordPress Integration	Yes	No
Mailchimp Integration	No	No
WhatsApp integration	Yes	No
Facebook Integration	Yes	Yes
LinkedIn Integration	Yes	Yes
Twitter/X Integration	Yes	Yes
Google Calendar Integration	Yes	Yes
Excel Integration	Yes	Yes
Office 365 Integration	Yes	Yes
Google Sheets Integration	Yes	Yes
Xero Integration	Yes	Yes
Notion Integration	No	No
Asana Integration	Yes	No
Trello Integration	Yes	No
Zapier Integration	Yes	Yes
Invoicing	No	No
Marketing Automation	Yes	Yes
Email Marketing	Yes	Yes
SMS & Text Messaging	Yes	Yes
Project Management	No	No
AI	No	No
Voip & Telephony Integration	No	No
Dialer	No	No
Contract Management	No	Yes
Inventory Management	No	No
Quoting	Yes	Yes
Drip Marketing	Yes	Yes
Customer Portal	No	No
Appointment Scheduling	Yes	Yes
Workflow Automation & Management	Yes	Yes
ERP	No	No
Order Management	No	No
Ticketing System	No	No
Call Recording	No	No
Call Tracking	Yes	No
Task Management	Yes	Yes
Paypal & Payment Processing	Yes	No
Document Management	Yes	Yes
Shared Inbox	No	No
Create Landing Pages	Yes	Yes
Chat Function	Yes	Yes
Website Builder	No	No
Help Desk	Yes	Yes
GPS Tracking	No	No
Loyalty Program	No	No
Cloud Storage	Yes	Yes
Document Storage	Yes	Yes
Mapping	Yes	Yes

ActiveCampaign vs Act! Industry Specific CRM Solutions

The following comparison looks at whether or not ActiveCampaign or Act! have dedicated landing pages explaining how their CRM software could be used for each industry.

	ActiveCampaign	Act!
Accountants & Accounting Firms	No	No
Architects & Architecture Firms	No	No
Automotive Industry	No	No
Banks & Banking	No	No
Call Centers	No	No
Car & Auto Dealerships	No	No
Charity & Non-profit	Yes	No
Churches	No	No
Cleaners & Cleaning Businesses	No	No
Coaches	Yes	No
Consultants & Consulting Firms	Yes	No
Construction	No	No
Contractors	No	No
Co-working	No	No
Credit Unions	No	No
Customer Service	No	No
Dentists	No	No
Doctors	No	No
Ecommerce	Yes	No
Email Marketing	Yes	Yes
Electricians & Electrical Contractors	No	No
Engineers & Engineering Firms	No	Yes
Event Management	No	No
Field Service	No	No
Financial Advisors & Services	No	No
Freight Brokers & Forwarders	No	No
Government & Public Sector	No	No
Graphic Designers & Creatives	No	No
Gyms	No	No
Healthcare Providers	Yes	No
Hotels & Hospitality	Yes	No
HVAC	No	No
Insurance Agents	No	No
Investment Banking	No	Yes
Landscapers	No	No
Lawyers & Law Firms	No	No
Logistics	No	No
Manufacturing	No	No
Marketing	No	No
Mortgage Brokers & Loan Offices	No	No
Movers & Moving Companies	No	No
Museums	Yes	No
Personal Trainers	No	No
Photographers	No	No
Plumbers	No	No
Political Campaigns	No	No
Private Equity	No	No
Professional Services	No	No
Property Management	No	No
Real Estate	Yes	No
Recruiting & Recruitment Agencies	No	No
Restaurants	Yes	No
Retail	Yes	No
Roofers & Roofing	No	No
SaaS	No	No
Schools	No	No
Senior Living	No	No
Solar Businesses	No	No
Sports Teams	No	No
Staffing Agencies	No	No
Telemarketing	No	No
Therapists	No	No
Tour Operators	Yes	No
Travel Agents	Yes	No
Universities, College & Higher Education	Yes	No
Web Designers	No	No
Wholesalers & Distributors	No	No

ActiveCampaign vs Act! Pros & Cons

ActiveCampaign Pros All-in-one sales and marketing platform Top-notch analytics and reporting Extremely powerful automation	Act! Pros Good marketing automation workflow builder Excellent Sales Pipeline Tracking Robust contact management
ActiveCampaign Cons No free plan Basic templates in terms of design Steeper learning curve	Act! Cons Dated user interface Email integration requires an external email client Limited access to analytics

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