23 Best CRMs For Travel Agents - Switch On Business

The table below shows a quick price comparison of all the Travel Agents CRM system solutions that we’ve researched:

Company name	Starting price	Free trial length
Salesforce	$25	30 day
Zoho CRM	$20	15 day
Freshsales	Free plan available then $11	21 day
Pipedrive	$24	14 day
Monday.com	$15	14 day
Capsule	Free plan available then $21	14 day
Salesmate	$29	15 day
ActiveCampaign	$19	14 day
ClickUp	Free plan available then $7	No trial available
Insightly CRM	$29	14 day
SAP Sales Cloud	Not stated	30 day
Less Annoying CRM	$15	30 day
Kylas	Free plan available	15 day
LeadSquared	No stated	No trial available
Streak	$59	14 day
Apptivo	$20	30 day
EngageBay	Free plan available then $14.99	No trial available
Bitrix24	Free plan available then $61	15 day
Travel Agency CRM	$40	Yes but length not stated
Evolved Metrics	$25	1 month
Traveltek	Not stated	No trial available
Kapture	Not stated	No trial available
Tutterfly	$14	No trial available

*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.

We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.

*companies are ranked in no particular order.

1. Salesforce

They offer a travel and hospitality CRM on their integrated Customer 360 platform.
It is designed to increase loyalty, provide better customer experience and offer consistent guest services.
The CRM can make process improvements and create efficiencies to maximize your resources.
It can manage all your contacts including customers, partners and employees on a single platform.
You can manage your communications across all channels and create personalized experiences and seamless journeys for every customer.
It allows you to deploy apps so that your customers can make bookings, get recommendations and access help.
The CRM can assist you in nurturing leads and customers to build stronger relationships and optimize buyer spending.
It can enable you to create lifelong customers by managing post-trip loyalty programs.
They provide data analytics to help businesses to make more informed decisions.
Offers a 30-day free trial of the CRM so you can experience the software first-hand.

Website: https://www.salesforce.com/uk/solutions/industries/transportation-hospitality/travel-hospitality/

2. Zoho CRM

Offers a tailored travel agency CRM that can assist with optimizing your business processes.
You can integrate your CRM with your website so that you can automatically capture all your inquiries.
It can assign leads to the most relevant sales rep based on preselected criteria.
The CRM can automate processes including welcome emails, create follow-up tasks and send notification alerts to team members.
It can monitor and track emails, calls, meetings and tasks so that nothing gets missed.
You can also incorporate the Zoho SalesIQ live chat tool and capture leads through this as well.
The software is flexible to manage fixed and flexible trips in a streamlined manner and allows you to tailor experiences.
You can also generate vouchers, quotes and invoices easily using customizable templates.
They offer reports and dashboards that provide comprehensive data about your customers and business health.
A 15-day free trial is available so you can view the software for yourself.

Website: https://www.zoho.com/blog/marketplace/optimize-your-business-processes-with-travel-agency-crm.html

3. Freshsales

They claim to offer the best travel agency CRM software which is AI-powered and fully customizable.
It is an easy-to-use and intuitive software that can be adopted within your business quickly.
The CRM includes built-in phone, email, SMS and live chat so you can communicate with customers across all these channels and record interactions.
It aids agents in tracking the latest offers and deals so that they can present the best packages to customers.
You can utilize AI-powered assistance to help you get the most from your data and identify opportunities.
The CRM can enable you to send personalized messages to customers to engage them better.
It can assist you in generating leads, scoring them and nurturing them to increase conversion.
You can automate repetitive tasks to streamline your processes and workflows to improve efficiency.
It is available on a mobile device so you can continue to provide services wherever you are.
They offer a free plan for up to three users and a free trial for 21 days to sample the software.

Website: https://www.freshworks.com/crm/industries/travel-agency/

4. Pipedrive

They claim to offer the best travel agency CRM software that assists with delivering exceptional customer experience.
It can help you manage your inbound inquiries and increase your booking engagement.
The CRM is capable of creating custom travel itineraries to match any trip.
You can manage the entire sales journey through the CRM and store leads and customer history.
It centralizes all your communications including inbound inquiries and communications history.
The data can be segmented so that you can create targeted marketing campaigns.
You can automate your workflows to reduce monotonous tasks and improve processes.
It enables you to send personalized messages and respond to communications from any channel.
They provide the ability to analyze your data and marketing metrics to see what is working through custom dashboards.
Offers a free trial for 14 days to see what the CRM can do.

Website: https://www.pipedrive.com/en/industries/travel-agency-crm

5. Monday.com

They offer a solution that caters for travel agents that is flexible and intuitive to use.
You can customize the software to fit your business and your sales cycle as it is easy to tailor with no code.
It enables you to automate manual tasks to increase efficiency and reduce administrative time.
All your client communication is centralized including emails and other interactions.
You can manage your marketing campaigns through the software and monitor their progress all in one place.
The software can help with email communications and composing personalized emails using templates.
It enables team members to work more collaboratively through the use of shared data about customers and their past communications and transactions.
It can be integrated with a range of tools and apps including Outlook to improve data flows and record keeping.
They provide reports and real-time data that can visualize what is happening in your business and with your customers to gain insight to make informed decisions.
A 14-day free trial is available to sample the software or you can request a demo.

Website: https://monday.com/customers/the-travel-corporation

6. Capsule

Offers a CRM for travel agencies that can assist you in delivering a great customer experience throughout the customer journey.
It supports travel agents from initial inquiry through to gathering post trip feedback.
The software enables you to have all your customer information at your fingertips making it easier to assist them with their booking.
It can assist you in delivering personalized customer experiences that can build long lasting relationships and create positive word of mouth.
You can create step-by-step processes for your staff to follow which can empower them to personalize customer experiences.
It can help you to manage your marketing efforts and tailor your service to your clients’ needs.
The software provides the ability to track the performance of staff and monitor your sales pipeline to gain insights about your business.
They provide a mobile app so that you can stay connected to your customer details wherever you are.
It can be integrated with a variety of software to support your business and automate processes and transactions.
They offer a free plan for up to two users and 250 contacts as well as a 14-day free trial of the software.

Website: https://capsulecrm.com/industries/crm-for-travel-agencies/

7. Salesmate

They offer a CRM that caters for travel agents and agencies with built-in tools to support your staff in delivering great experiences.
It supports you in capturing inquiries from multiple sources including websites, booking portals, partners, PPC and more.
The CRM can assist you in distributing your leads to your reps automatically.
You can automate your sales communications to manage your ongoing deals and after sales communications.
It supports you in communicating through multiple channels through the CRM.
You can create itineraries for your customers and share them easily as attachments.
Leads can be managed and tracked using pipeline management to see where they are in the journey.
It can be used to manage your hotels, vendors and rental partnerships as well as customers.
The CRM provides access to a dashboard and reports so you gain insights about your business and its performance.
You can access a 15-day free trial of the CRM to learn more about it.

Website: https://www.salesmate.io/travel-crm/

8. ActiveCampaign

Offers software that caters for the travel and hospitality industry that can automate and perfect the guest experience.
It is designed to help you improve your customer journey and enhance the booking process with tailored service.
You can deliver more engaging guest outreach experiences with personalized marketing campaigns and segment your audiences.
It can streamline your workflows and improve your processes to create efficiencies.
You can utilize automation to reduce tedious tasks and improve your back-end processes.
It can send automatic SMS reminders to cut down on no-shows and offer rescheduling options.
You can set up automated customer service to be more responsive to customer queries and send out promotions and rewards by email or text messages.
It can track leads across all channels and integrate with other apps to deliver seamless customer experiences.
They provide tracking and reporting facilities to enable you to monitor your performance.
They offer a free 14-day trial of the software to sample what it can do.

Website: https://www.activecampaign.com/industry/travel-and-hospitality

9. ClickUp

They offer a customized CRM that caters for travel agents that can streamline your customer interactions.
It is designed to assist you in managing your interactions, track leads and boost sales.
You can streamline and organize your leads, score them and generate tasks automatically to handle them.
It centralizes your communications and integrates with email to make interactions more transparent across staff to aid them in supporting customers.
Communications can be personalized and automated follow-up can be set up to nurture leads and get repeat business from customers.
It supports travel agents with managing travel itineraries, modifying bookings, assigning tickets and providing self-service options.
You can also use the CRM to manage your supplier relationships and manage your negotiations.
It can be integrated with other software to increase its capabilities and share real-time information.
They provide the ability to analyze customers and run reports to gain insights about your business, marketing campaigns and customer feedback.
A free plan is available for personal use only which you could use for a trial of the software.

Website: https://clickup.com/features/crm/travel-agents

10. Insightly

Offers CRM software that caters for travel companies and helps them automate and connect with customers.
A cloud-based platform that is intuitive to use, scalable and an affordable CRM.
It provides workflow automation to reduce repetitive and manual tasks and automate processes to make efficiencies.
You can build sales pipelines to help you convert your leads into opportunities and manage every step of the journey.
It can assist with prioritizing your leads and distributing them to your team based on pre-set criteria.
The CRM can automate emails, reminders, onboarding stages and more.
It can help you in ensuring that your data is accurate and compliant as well as ensuring that only those with permission can access your data using profiles with different access levels.
You can integrate your email to record all customer email interactions and deliver proactive email communications through email management.
The CRM can help you to track performance and get real-time insights about your customers, staff performance and business.
You can access a 14-day free trial of the software or a demo so can see what it can offer.

Website: https://www.insightly.com/blog/customer-stories/campbell-travel/

11. SAP Sales Cloud

They offer software that caters for the travel and transportation industries that can aid efficiency improvements and increase customer satisfaction.
It is designed to assist you in digitizing and personalizing your customer experiences.
The software can support omnichannel communications and commerce to engage customers.
It can assist customers by guiding them through travel options and delivering intelligent sales and service with personalization.
They provide the ability to manage customer data more effectively with real-time information about customers.
It enables you to engage your customers with personalized omnichannel communications.
The software can help you modernize and streamline your processes and business to create efficiencies.
They provide an AI-powered platform that enables you to gain insights about your performance and customers.
You can integrate it with other SAP products such as ERP, asset management, operations and workforce management.
Offers a 30-day free trial and demo to prospective customers to sample their software before committing to a plan.

Website: https://www.sap.com/industries/travel-transportation.html

12. Less Annoying CRM

They claim to offer the easiest CRM for travel agents that doesn’t take long to learn and caters for small teams.
It is designed to help you manage all your customers’ bookings for flights and hotels and handle customer calls on one shared platform.
The CRM assists you in tracking everything and staying on top of all your actions.
It provides customizable process tracking tools to manage your workflow and see at a glance all active bookings.
You can customize the CRM with a range of fields that can be set up to match your requirements.
It enables you to manage and track referral relationships between customers so you can thank them.
You can integrate it with your email to log all emails so that interactions are captured to support your staff in having a complete customer history.
It is a secure web-based app enabling you to access it using any device from anywhere.
They provide free phone and email support to their customers including during the trial period.
You can access a free 30-day trial to learn more about the CRM.

Website: https://www.lessannoyingcrm.com/industry/travel-agents

13. Kylas

Offers a CRM for the travel industry that enables bulk inquiry handling and automation of processes to aid growth.
It is designed to aid with tracking leads, communicating with customers and ensuring regular follow-up.
The CRM enables you to monitor staff performance and record calls with customers.
It supports you in managing your leads more effectively through a sales funnel and engages them better to enable higher conversion rates.
The software allows you to send customized, relevant and accurate messages to your leads and customers.
You can automate processes and workflow to capture booking requests, manage emails and send responses.
It can also collect payments seamlessly with a QuickBooks integration and send payment reminders.
The CRM can also be integrated with other third-party apps to support your business in sharing information.
You can generate reports to get in-depth information about your sales, performance and productivity.
They offer a free plan for up to 1,000 records and a free 15-day trial of the software.

Website: https://kylas.io/industry/travel-crm

14. LeadSquared

Offers a travel CRM and marketing solution that caters for tour package providers and agencies to improve their service delivery.
It is designed to assist with engaging leads and customers, enables you to sell more and manage your vendors in a single platform.
The CRM can be customized to meet your needs and processes with fields and stages that can be adapted to your requirements.
You can capture all your inquiries from all the marketing channels that you use including travel websites, social media, Adwords, forms, chats, calls and referrals.
It can create new records and update existing customer records with calls so you can track your customer interactions.
The CRM can manage your leads and distribute them automatically based on pre-set criteria.
You can automate your communication responses including SMS and email messages.
The CRM can be integrated with the most popular apps that support travel agents so you can manage your business more effectively.
It allows you to track and monitor your performance, leads and activities so you can improve your services and marketing.
You can book a demo to see what the CRM can offer.

Website: https://www.leadsquared.com/travel-crm/

15. Streak

They offer a CRM for travel agencies that aid with managing leads, customers and bookings.
It is a CRM that works within Google Workspace and integrates with Gmail so you can access the CRM in your inbox.
The CRM is customizable to meet your needs to assist you with organizing your workload and making more bookings.
It provides customizable pipelines to manage all your processes and custom data fields so you can track the information you need.
You can use the CRM to organize your email conversations and send booking confirmations.
It can help you to communicate more effectively and track your engagement as well as send more targeted and personalized follow-up emails.
The CRM is available on desktop and mobile devices through the iOS and Android apps to enable remote access.
You can integrate the CRM with over 2,000 apps and tools to increase its capabilities.
Offers AI-powered insights about your business with reporting tools that can aid with visualizing sales and customers.
A 14-day free trial of the CRM is available.

Website: https://www.streak.com/industries/travel-agencies

16. Apptivo

Offers software that supports the travel and hospitality industry that can improve the customer experience.
They offer an all-in-one solution for the hospitality industry that manages customers, employees, work shifts and finances.
It is a customizable CRM that doesn’t require code and uses drag-and-drop functionality to create fields, views, layouts, dashboards and reports.
You can streamline your operations using their smart tools to improve processes and boost productivity.
It can track all of your customer communications and ensure that every customer is taken care of.
The software can help you create marketing campaigns, email messages and newsletters to aid in upselling and repeat business.
It can manage your leads and track your competitors to help you identify opportunities.
The CRM can also assist with creating quotes and sending invoices with an integration with Xero or Quickbooks.
You can access advanced reports that enable you to analyze your customers and performance.
Offers a 30-day free trial of the software and a demo to let you see what it can provide.

Website: https://www.apptivo.com/industries/hospitality/

17. EngageBay

They offer travel agency software that is an affordable solution for small to medium-sized businesses and startups.
It is an all-in-one CRM solution that supports omnichannel marketing to aid marketing, sales and support teams.
You can use the software to create responsive landing pages and forms using an intuitive drag-and-drop builder.
The software allows you to create email campaigns that can be tested to ensure they maximize their potential and are optimized for mobile devices.
It assists with managing all your communication channels including email, SMS, social media, live chat, phone and web forms.
They offer a conventional customer support ticketing system, live chat, autoresponders, helpdesk, canned responses and customer support groups.
You can streamline your marketing operations and reduce manual and repetitive tasks to make efficiencies.
The software provides reporting and analytical tools to enable you to gain real-time insights into your business and customers.
It can be integrated with a range of apps and tools to provide seamless information across your business.
They offer a free plan for up to 15 users and 250 contacts which could be used for a trial of the software.

Website: https://www.engagebay.com/blog/travel-agency-crm-software/

18. Bitrix24

Offers a platform for the travel industry that can help you to organize and manage your customers and their bookings.
It can help you to manage all your clients’ trips, flights and bookings as well as store and manage your client and vendor information.
You can automate your tasks and streamline your processes to increase productivity.
They provide pipelines to help track your prospects and clients throughout the journey.
It stores all your client interactions and information in one place making it accessible to all the team.
They offer project management tools to support you in managing your campaigns more effectively.
It supports you enabling your teams to collaborate by sharing the same information to deliver excellent customer service.
They offer calendar integration, built-in telephony capabilities and file sharing facilities.
You can create and share reports in the software so that you understand what is happening in your business.
They offer a free plan with unlimited users and maximum storage of 5GB as well as a free trial for 15 days.

Website: https://www.bitrix24.uk/solutions/industry/travel.php

19. Travel Agency CRM

They are a specialist provider of travel agency CRM software that is built on the Zoho CRM platform.
It is a flexible platform that can be accessed on any device and it is available in over 30 countries across the world.
The CRM can capture leads from multiple channels including social media, web forms and live chat.
It centralizes all your leads to enable you to manage and nurture them more effectively with less effort by distributing the leads to your team members.
The CRM allows you to track progress and ensure that no follow-up is missed.
It offers email management with predefined email templates for follow-up activities that can be sent with one click.
You can utilize the CRM to manage your tasks which includes creation, allocation, prioritization and reminders.
It also offers quote and invoice generation and enables you to track the profitability of trips.
They provide a wide range of reports through the dashboards which can analyze your leads, products, trips, quotes, invoices, vendors and activities.
You can sign up for a free trial of the CRM to learn more about it.

Website: https://www.crmfortravelagency.com/

20. Evolved Metrics

Offers a CRM for travel agents that enables you to win more opportunities and grow relationships.
It is a customizable CRM that offers many features for the travel industry which include the ability to manage travel itineraries and project management.
The CRM centralizes your data and is intuitive to use for all your teams so they can all access the same information to support your customers consistently.
You can automate your processes and marketing to save you time and reduce manual tasks.
The CRM supports you in your marketing efforts with communication facilities and helps you to know how best to approach your clients and leads.
It enables you to track your customer relationships through the sales funnel so you can help maximize sales.
You can utilize AI and business intelligence to inform your business strategies and marketing efforts.
It can be integrated with other software to share information easily and make it more accessible.
They provide analytics and metrics that enable you to gain insights about your customers, trips and performance.
A month long free trial is available to see what the CRM can offer as well as a free demo.

Website: https://evolvedmetrics.com/crm-for-travel-agents/

21. Traveltek

They offer specialist travel solutions which include travel CRM software to deliver personalized customer experience.
The CRM is a ready-made system designed for travel agencies and tour operators that provides features and reports to meet the industry’s needs.
It supports you in creating and delivering tailor-made promotions and pricing that can target specific customer groups.
The CRM connects all stages of your customer journey to create a unified customer experience and enables you to monitor the full journey.
It helps you nurture and strengthen your customer relationships by enabling you to provide personalized services and experiences that can build loyalty.
The CRM is designed to assist you in managing all aspects of your business including bookings, itineraries and payment processing in a single platform.
It can help you to streamline your business and reduce manual tasks to make efficiencies.
The CRM stores your data securely but enables you to share it across your business to prevent data silos.
It provides valuable real-time insights and metrics about your customers, leads and marketing efforts to help you make informed decisions.
You can book a demo of the CRM to review how it works and what it can offer.

Website: https://www.traveltek.com/travel-crm-software/

22. Kapture

They offer a travel CRM in a modern support platform that aids in delivering better travel experiences.
It is designed to manage traveler queries, aggregator partners and travel agents in an AI-powered platform.
You can customize the platform further to make it more tailored to your needs.
The CRM supports omnichannel assistance and consolidates interactions from emails, SMS, calls, chat and social media.
It enables you to create VIP experiences for customers and deliver premium services.
You can offer dynamic self-service options with conversational bots, menu-based chatbots and personalized FAQs.
It assists your support staff with consolidated data, automated resolutions, email/chat templates, and GenAI response generation.
You can access metrics and generate reports to see what is happening in your business to boost your KPIs and assist your decision-making.
It can be integrated with over 1,000 apps and tools so it can integrated with your existing tech stack.
They offer a demo of the software to allow you to see how it could work for you.

Website: https://www.kapture.cx/industry/travel-crm/

23. Tutterfly

Offers specialized travel CRM software that caters for travel agencies and tour operators.
It is designed to aid understanding of customers, assist with sales automation and grow revenue.
They provide modules that can manage your customers, group tours, create itineraries, automate sales, manage leads, and improve customer service.
Although it is specialist software for the industry it can still be customized with fields to meet your needs.
You can send personalized and automated communications to build better customer relationships.
They offer customized email templates and mass mailing facilities to deliver effective communications to leads and customers.
It can assist you with streamlining your sales cycle and aid with closing deals in your sales pipeline.
You can quickly and easily produce personalized itineraries for your customers that are professional looking.
It can be integrated with other platforms to synchronize data between platforms for consistency.
They provide a report builder and dashboard to allow you to get insight into your business, customers, leads and marketing.

Website: https://www.tutterflycrm.com/travel-crm-software/