Businesses have options when it comes to their name, as you can have a corporate name for legal requirements and then another name that they operate under publicly, which is more user-friendly or fits their brand or location.
This is commonly known as doing business as (DBA), but can also be referred to as a fictitious business name, trading name or assumed business name. DBAs need to be registered with the appropriate authorities, which you can do yourself or enlist the services of a professional to make the process simpler.
Instant Service
- Free First Year If You Use Their $39 formation package
- $125 Per Year After
- Available in all 50 states
- Free mail forwarding
- Locally-Scanned Documents
Free!
- Free For The First Year
- $119 / Annually After That
- Never Any Hidden Fees or Contracts
- Loved by 800,000+ Entrepreneurs
- Available in All 50 States
Most Popular
- Rated 4.7 out of 5 On Trustpilot
- $199 / Year
- Only Takes 5 to 10 Minutes To Set-up
- 100% Accuracy Guarantee
- Expert Customer Support
The table below gives a quick price comparison of the top US providers for filing a DBA.
| Company | Price (excluding state fees) |
|---|---|
| Zen Business | $95 |
| Bizee | $99 |
| Northwest | $125 |
| Harbor Compliance | $99 |
| Rocket Lawyer | $99.99 |
| Legal Zoom | $99 |
| InCorp | Not stated |
| Inc Authority | $0 with formation |
| incorporate.com | $150 |
| Incnow | $214 |
| LegalNature | Not stated |
| Business Anywhere | N/A |
| MyCompanyWorks | $119 |
| CorpNet | $99 |
| MyCorporation | $129 |
| Filenow | $75 |
| Tailor Brands | N/A |
| Corporate Creations | Not stated |
| Swyft Filings | $99 |
| CSC Global | Not stated |
* The facts and figures included here come from each company’s website and were accurate at the time of writing but may have since changed. Also, please keep in mind these may not be apples-to-apples comparisons as each provider offers different solutions. This guide should be used as a starting point for more research on your part.
Below we profile each of the companies’ services and features in a bit more detail.
Note companies are ranked in no particular order, and this in no way indicates one solution is better than another.
Instant Service
- Free First Year If You Use Their $39 formation package
- $125 Per Year After
- Available in all 50 states
- Free mail forwarding
- Locally-Scanned Documents
Free!
- Free For The First Year
- $119 / Annually After That
- Never Any Hidden Fees or Contracts
- Loved by 800,000+ Entrepreneurs
- Available in All 50 States
Most Popular
- Rated 4.7 out of 5 On Trustpilot
- $199 / Year
- Only Takes 5 to 10 Minutes To Set-up
- 100% Accuracy Guarantee
- Expert Customer Support
1. Zen Business
- They offer a range of business support services including formation, management and compliance
- Offers services including filing for a DBA name
- Prices start at $95 plus state fees
- Offers a fast and simple service
- Handles all of the paperwork on your behalf
- Ensures that paperwork is correctly filed
- Will inform you when the name has been approved
- Expert team to support you
- Apply online to access the service
- Rated excellent on Trustpilot
Website: https://www.zenbusiness.com/pricing-dba/
2. Bizee
- Offers support services that can aid businesses in getting started and ongoing management
- Can assist you in filing for an assumed business name or DBA
- Charges $99 excluding state fees
- Complete the online form
- Files the required documents on your behalf
- Provides confirmation and documents digitally
- You may need to form an LLC or corporation to secure your business name
- You can also trademark the name for greater protection
- Support is available over the phone
- Highly rated on Trustpilot
Website: https://bizee.com/business-formation/dba
3. Northwest
- They offer business formation, compliance and other services
- Offers DBA services
- Charges $125 plus state fees when purchased with other services
- Prepare and file your DBA for you
- Provides a guide to support you with the DBA process and why to have one
- State specific information is available
- Offers a free business name search service
- Also offers Registered Agent services
- Offers a range of compliance services including reminders, annual reports and more
- Rated highly on Google reviews
Website: https://www.northwestregisteredagent.com/dba
4. Harbor Compliance
- Offers business formation, compliance and management services
- Services include filing for a DBA
- Costs start at $99 plus state filing fees
- They will handle the whole process for you
- Check name availability
- Prepare and file your DBA
- They can also track and file any renewals
- Provides access to an experienced support team
- Online tracking of the status
- Scores highly on Google Reviews
Website: https://www.harborcompliance.com/doing-business-as
5. Rocket Lawyer
- They offer a range of services to support businesses including formation and filings
- Includes filing DBA
- Service starts at $99.99 excluding state fees with a Rocket Legal+ membership
- Charges $199.99 excluding state fees without membership
- Available in all 50 US states
- Completes the paperwork for you
- Ensures that filings are accurate the first time
- Provides legal pros to support you through the process
- As a member you will receive support to stay compliant and are able to access legal support
- Trustpilot rates them as excellent
Website: https://www.rocketlawyer.com/doing-business-as
6. Legal Zoom
- Offers a variety of business services including registration, running and protecting your business
- Services include filing for a DBA
- Prices start at $99 plus filing fees
- Offers name search service
- Completion of DBA application filing
- Publication of your DBA name
- Provides proof of publication filing
- Premium service also includes a 30-minute attorney consultation
- Offers a 100% accurate filing guarantee
- Trustpilot rates them as excellent
Website: https://www.legalzoom.com/business/business-formation/dba-overview.html
7. Incorp
- They offer support to assist with starting and ongoing management of businesses
- Services including filing a DBA
- The cost of the service is not stated
- Covers all US states and DC
- Preparing and tracking your filing
- Provides a step-by-step guide on filing a DBA
- Contact them by phone or email to get started
- Offers a free consultation
- They have TrustedSite Shopper Identity Protection
- States that they will beat any competitor’s prices
Website: https://www.incorp.com/start-a-business/dba
8. Inc Authority
- They offer business support services which include entity creation and management
- Includes filing for a DBA
- The price for the service is not stated as a separate charge, but is free as part of their formation service which is also free
- Provides detailed guidance on how to file for a DBA yourself
- Also offers assistance in doing the filing
- Offers formation services
- Expert teams to support you
- Formation service includes Registered Agent service for one year
- Apply online or contact them by phone
- Excellent rating on Trustpilot and Google Reviews
Website: https://www.incauthority.com/blog/how-to-file-a-dba-for-business-owners/
9. incorporate.com
- Offers business start-up and maintenance services to new and small businesses
- Can assist you in filing for a DBA
- Charges $150 plus state fees
- Services are available to corporations, LLCs, and some partnerships and sole proprietorships
- They will provide you with the correct paperwork
- Complete the filing for you
- Send notification of approved name
- Offers DBA renewal services in some states
- Specialist team to answer questions
- Contact them by phone to get started
Website: https://www.incorporate.com/maintaining-a-business/doing-business-as/
10. Incnow
- They offer a range of business services that assist you in starting and managing your business
- Services include filing for a DBA
- Charges $214 excluding state fees
- Provides the paperwork needed to file for a DBA
- Files the DBA on your behalf
- Offers best-in-class processing speed
- Simple to order online through the website
- Local Delaware customer service team
- Also offers Registered Agent and other filing services
- Trustpilot rates them as excellent
Website: https://www.incnow.com/dba/
11. LegalNature
- Offers a range of legal-based business services that include business formation and filings
- Services include support for filing for a DBA
- No charges are listed for the service
- They provide a guide on DBAs and how to file for one
- Offers legal documents and support that can assist you
- Provides tips on creating your name
- Advice on how to determine if the name you choose is available
- Offers a range of state-specific legal documents
- Also offers other services including Registered Agent, annual reports, EIN and more
- Has a Trustpilot score of excellent
Website: https://www.legalnature.com/guides/naming-your-business-corporate-names-fictitious-names-and-dbas
12. Business Anywhere
- They offer business support services for new and smaller businesses
- Offer detailed guidance on DBAs
- Doesn’t offer a filing service just guidance
- Explains why you need a DBA and the advantages
- Explores how to choose a name and meet legal standards
- Advice on checking name availability
- Describes the steps you need to take to register your DBA
- They explain the rules based on different business types
- Offers services to support you including a virtual mailbox and Registered Agent service
- Provides advice on how to track your renewal deadlines
Website: https://businessanywhere.io/how-to-register-a-dba-in-2025/
13. MyCompanyWorks
- Offers a range of services to businesses to help them get started and maintain their business
- Services include filing for a DBA
- The cost of the service starts at $119
- Service is available for LLCs and corporations
- Order through their website using the easy-to-use form
- Documents are sent electronically to your account dashboard
- You can manage your order through their online dashboard
- Orders are processed the same day if placed before 3pm
- Provides support by phone and email
- 100% satisfaction guarantee is offered
Website: https://www.mycompanyworks.com/dba.htm
14. CorpNet
- They offer business services designed to assist in starting and running a business
- Includes filing for a DBA
- Prices start at $99 plus filling fees
- Offers a fast and accurate service
- Assistance in checking if your name is available
- Preparing and filing your form
- Order online
- Explains why a DBA is needed and the advantages
- Also offers trademark protection, licenses, permits and tax filing services
- Offers a 100% satisfaction guarantee
Website: https://www.corpnet.com/start-business/file-dba/
15. MyCorporation
- Offers a variety of business support services including formation, filings, maintenance and more
- Services include DBA registration services
- Charges $129 excluding state fees
- Operates across all US states
- Simplifies the process
- Undertakes research and finds out if your name is available
- Completes all the documents for you
- Filing experts handle the paperwork
- Ensures accurate filing
- Google Reviews rates them highly
Website: https://www.mycorporation.com/business-formations/dba.jsp
16. Filenow
- They offer a range of business filing and maintenance services
- Includes applying for a DBA
- Service costs $75 plus state fees
- Apply online to get started
- Advise on how to check your business name
- Fast filing service
- Online documentation and free express shipping
- Expert support is given
- Advises on trademark and buying the domain name
- Offers a money-back guarantee
Website: https://www.filenow.com/doing-business-as/
17. Tailor Brands
- Offers businesses a variety of services to help them set up, operate and maintain compliance
- Provides detailed guidance on DBAs
- They don’t offer a service to file the DBA just the guidance to do it yourself
- Guidance on the requirements for each state
- Helps direct you on how to check your business name by doing a business entity search
- Explores the benefits of a DBA
- Looks at the differences between DBA, LLC and trademarks
- Describes the common mistakes
- Helps businesses understand the misconceptions around DBAs
- Trustpilot rates them as excellent
Website: https://www.tailorbrands.com/blog/what-is-a-dba
18. Corporate Creations
- They offer filing and compliance services to businesses
- Services include registration of DBA and fictitious names
- Prices for the service are not stated
- Offers a comprehensive DBA service
- Can help streamline and expedite the DBA process
- Research your chosen name for you
- Handle all the paperwork
- Can manage the renewal of your DBA
- Entity compliance experts available to support you
- Contact them by phone for a quote or more information
Website: https://www.corporatecreations.com/fictitious-and-dba-name
19. Swyft Filings
- Offers a range of business services to help start, manage and protect your business
- Includes registering a DBA
- Charges $99 plus state fees
- Assistance in all 50 US states
- Online application
- Handles the DBA filing for you
- Ensure accuracy of the filing
- Sends the DBA registration to you
- Expedited service is available
- They are highly rated on Trustpilot
Website: https://www.swyftfilings.com/dba/
20. CSC Global
- They offer a range of entity solutions and business administration and compliance services
- Services include filing a DBA
- The cost of the DBA service is not stated
- Enquire online to learn more
- Can assist you by handling the whole process
- Saves time and effort on paperwork
- Management of DBAs including renewal filings
- Can be managed through CSCNavigator
- Provides a DBA calendar tool to help manage your renewals
- Offers compliance services such as business licenses, annual reports and transaction filings
Website: https://www.cscglobal.com/service/business-administration/transactional-filings/dba-name-management/