The table below shows a quick price comparison of all the Email Marketing CRM system solutions that we’ve researched:
Company name | Starting price | Free trial length |
---|---|---|
Salesforce | $25 | 30 day |
Zoho CRM | $20 | 15 day |
Freshsales | Free plan available then $11 | 21 day |
Hubspot CRM | Free plan available | Free plan available |
Pipedrive | $24 | 14 day |
Monday.com | $15 | 14 day |
Keap | $199 | 14 day |
Salesmate | $29 | 15 day |
Thryv | $199 | 14 day |
ActiveCampaign | $19 | 14 day |
ClickUp | Free plan available then $7 | No free trial available |
Copper | $29 | 14 day |
Nutshell | $19 | 14 day |
Insightly CRM | $29 | 14 day |
Maximizer | $65 | No free trial available |
Act! | $30 | 14 day |
Agile CRM | Free plan available then $8.99 | No free trial available |
Creatio | Not stated | 14 day |
EngageBay | Free plan available then $14.99 | No free trial available |
CrmOne | Free plan available then $11.99 | 15 day |
SharpSpring | $12 | 60 day |
Method CRM | $25 | 14 day |
Brevo | Free plan available then $25 | 30 day |
Benchmark Email | Free plan available then $13 | Free plan available |
Drip | $39 | 14 day |
FluentCRM | $7.50 | No free trial available |
BIGContacts | Free plan is available then $9.99 | Free plan available |
Helpmonks | $19 | 30 day |
*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.
We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.
*companies are ranked in no particular order.
1. Salesforce
- They offer a range of software that enables you to combine the tools that you need which includes CRM and email marketing.
- It enables you to create a seamless customer experience whilst making it easier for users and departments to work together.
- The CRM enables you to personalize your messages and create compelling emails.
- You can track your email marketing performance in real time so you can optimize your campaigns.
- The customer data can be used to filter customers using a range of factors to target them more effectively.
- It can help your employees to communicate, collaborate and work with colleagues, customers and partners from anywhere as it is a cloud-based platform.
- You can gain valuable insight from your CRM to inform your decisions.
- The CRM is scalable and secure so it can grow and evolve with your business.
- It can also be integrated with a variety of tools to automate and connect with more of your operations.
- A 30-day free trial is available to learn more about the CRM.
Website: https://www.salesforce.com/products/marketing-cloud/best-practices/email-marketing-crm/
2. Zoho CRM
- Offers an all-in-one CRM that brings together sales, marketing and service with integrated email marketing.
- It connects with your existing marketing tools to identify leads, track conversions and monitor the ROI of campaigns.
- You can personalize your marketing campaigns using the data you have collected to boost engagement and sales.
- The CRM can store all your customer and prospect data so your sales and marketing teams can work collaboratively on nurturing them without duplication.
- You can manage your leads through the sales pipeline to improve their visibility.
- It enables you to segment your data and create mailing lists to target your leads and customers more effectively based on demographics, preferences and interactions.
- Other features include automation and notifications to help you become more informed and to reduce your workload.
- The CRM allows you to track the success of your campaigns and gain insights into your customers.
- You can integrate the CRM with other tools and apps to get more from it.
- Offers a 15-day free trial of the CRM to learn more about it.
Website: https://www.zoho.com/crm/email-marketing-crm.html
3. Freshsales
- Offers a range of software to support customer management and marketing which includes email marketing.
- It enables you to run email marketing campaigns and track email metrics in the CRM.
- You can send the emails through the CRM rather than synchronizing it with your email provider if you want to.
- It allows you to personalize your email by using the information in your CRM.
- Your emails can be scheduled so that they are delivered at optimal times for your recipients or triggered based on time or activities.
- They provide a range of customizable email templates that can be used to cater for all instances.
- Store all your leads and customer data to know more about them and their preferences and enable your sales and marketing teams to work together with a single source of information.
- It can provide automation to reduce manual work and increase productivity.
- The CRM can provide insights into your data and track the performance of your campaigns.
- A free plan is available for up to three users and they also offer a 21-day free trial of the software.
Website: https://www.freshworks.com/crm/marketing/email-marketing/
4. HubSpot
- They offer CRM software and free email marketing tools to manage customers and promote your business.
- It allows you to create, personalize and optimize your marketing emails without needing designers or IT specialists.
- They provide AI support for generating subject lines and email copy that can boost your open rates.
- Offers customizable templates that assist with creating attractive emails for newsletters, events and more with drag-and-drop technology.
- Emails can be personalized to increase engagement and tailor the content.
- You can automate elements of your email management and workflows to ease your workload.
- Campaigns can be optimized with A/B testing and analytics to improve your messages.
- The CRM can provide a range of tools to support you in managing and organizing your leads and customers.
- You can measure the performance of your campaigns through the dashboard and reports.
- A free plan is available for up to five users which you could use to trial the software and you can request a demo.
Website: https://www.hubspot.com/products/marketing/email
5. Pipedrive
- Offers marketing software that enables you to manage customers and leads as well as providing email marketing software.
- The software can help you to build a customer base, create brand loyalty and grow your business affordably.
- They provide customizable email layouts with drag-and-drop elements to create beautiful emails to attract attention.
- It provides tracking facilities to enable you to monitor your campaigns and adjust them.
- They offer seamless workflows to manage your processes and enable you to delegate tasks to team members.
- You can automate admin tasks to streamline your workload and save time.
- It can store, organize and segment your data to enable you to target your communications more effectively with the right messages.
- The CRM also maps your sales pipeline so you can track customers through the buying journey.
- They provide analytics about your data and campaigns to allow you to gain insights and aid decision-making with forecasting and sales performance.
- You can access a 14-day free trial of the software to explore what it can offer.
Website: https://www.pipedrive.com/en/products/email-marketing-software
6. Monday.com
- They offer a CRM that incorporates email marketing tools to create effective emails and save time.
- The CRM is a cloud-based platform that is flexible to meet your needs and is code-free.
- It enables you to automate your processes to reduce admin tasks.
- You can use smart templates or create your own emails to make compelling emails that can be personalized.
- The CRM helps you manage your complete sales cycle and communicate throughout the journey to maximize conversion and sales.
- It centralizes your communications through email integration as well as automatically logging your emails and tracking interactions.
- You can automate your sales processes including assigning leads, setting reminders and receiving notifications to reduce repetitive work.
- They provide reporting and analytics to give you insights about your business and email campaigns.
- It can integrate with a range of apps to extend its capabilities which include Gmail, Hootsuite and MailChimp.
- They offer a 14-day free trial of the CRM.
Website: https://monday.com/blog/crm-and-sales/best-crm-with-email-marketing/
7. Keap
- Offers email marketing software combined with CRM and automation to aid businesses in converting more leads.
- Their CRM is designed as an all-in-one platform combining CRM, sales and marketing.
- It offers email templates that can boost your brand image with attractive emails that are easy to implement and engaging.
- They enable you to segment your contacts to target your email more effectively as well as personalize them to assist with nurturing relationships.
- You can automate messaging that is activated by your client’s actions to deliver the right messages at the right time as well as personalized follow-ups.
- Access A/B testing and analytics on your email campaigns to gain insights with at-a-glance reports.
- The CRM can manage all of your contacts and their interactions in one system to aid you in nurturing leads and building relationships.
- They provide support in migrating your contacts, email templates, landing pages and automation at no charge.
- It can be integrated with thousands of apps and offers synchronization to improve your CRM capabilities.
- You can sample the software by signing up for the 14-day free trial.
Website: https://keap.com/solutions/email-marketing
8. Salesmate
- They offer a CRM with email marketing automation to enable businesses to run personalized email campaigns.
- It enables you to measure your campaigns and their performance such as open rates, click rates and unsubscribe rates.
- You can create email templates easily using a drag-and-drop builder to create marketing campaigns.
- They help you to refine your contacts and turn them into lists using tags to segment your contacts.
- You can utilize the automation journey to set triggers, conditions and actions to automate emails.
- The CRM unites your customer experience, sales and marketing teams to deliver a consistent customer experience.
- You can run a range of email campaigns such as onboarding, post-purchase, drip campaigns, promotional and offer emails, re-engagement campaigns and newsletters.
- It can also capture new leads, manage sales pipelines, automate follow-up and workflow, live chat and built-in phone system.
- The CRM also gathers a wealth of information that can be used to inform your decisions.
- They offer a 15-day free trial of the CRM software.
Website: https://www.salesmate.io/crm-email-marketing-automation/
9. Thryv
- They offer CRM and email marketing software that are designed to support small businesses.
- It aims to help you deliver successful email campaigns with less effort by providing you with the tools you need.
- They provide an end-to-end solution to assist you in organizing your business and creating efficiencies.
- It can make scheduling campaigns easier and streamline your communications to save time and effort.
- Offers trigger-based campaigns which can send automatic messages at the right time with the right content to help you stay engaged with your customers.
- They provide a library of templates which can be customized to fit your messages with personalized emails.
- They offer an online portal to enable your customers to share documents securely, view invoices, view account history, make payments and communicate with you.
- It can manage all of your communication tools which include email, text, social media and more.
- Through their dashboard, you can access metrics to monitor your campaign metrics and insights to improve your campaigns.
- A 14-day free trial is available to enable you to explore the software.
Website: https://www.thryv.com/reference/email-marketing-software-for-small-business/
10. ActiveCampaign
- Offers an email and marketing automation platform to help you personalize your marketing.
- It can aid you in building and sending emails and SMS messages to reach, engage and convert more customers.
- The platform can help with automating processes to reduce the effort needed to run marketing campaigns.
- You can utilize the data you have collected to get the right messages to your audience by segmenting it and creating automated messages.
- It allows you to track and monitor your marketing campaigns to make data-driven decisions.
- You can incorporate landing pages and sign-up form tools to find new leads and customers for your marketing.
- It can be used to track all your relationships and interactions in one place and manage promotions, follow-ups and reminders.
- They provide built-in reporting tools that enable you to track performance and quantify your ROI.
- It can be integrated seamlessly with over 900 apps and tools.
- You can sign up for a 14-day free trial of the software with your email address.
Website: https://www.activecampaign.com/product/email-marketing-automation
11. ClickUp
- They claim to offer one of the best marketing project management software tools and CRM software to aid marketing.
- It can assist you in managing your customer data, communications and personal tasks in the CRM.
- The CRM can help you to manage your customer relationship and grow them.
- You can streamline your workflows with automation to reduce repetitive tasks.
- They provide pipelines to help you to visualize your leads and customers in the journey.
- It can manage your emails enabling you to stay in touch with your customers and send messages at the right time.
- It enables you to use your data smartly to aid you in driving growth in your business.
- You can integrate the CRM with over 1,000 apps to extend its functionality.
- They provide custom dashboards to enable you to monitor your marketing and performance.
- They offer a free plan that is suitable for personal use and could be used to sample the software.
Website: https://clickup.com/blog/crm-for-email-marketing/
12. Copper
- Offers email marketing and CRM software that helps you to deliver your marketing and sales strategies.
- It can be used to increase your brand awareness and convert sales leads.
- They enable you to personalize your email campaigns and make them more relevant to the recipient.
- The CRM allows you to collect data, organize it and segment it by key factors to enable better targeting.
- You can create email templates and share them with your team to unify communications.
- It can support you in nurturing your leads and customers through the customer journey with its marketing sequencing tools and automate emails at stages in the journey.
- The CRM records all your contacts and their interactions so you can track performance and follow up on activity.
- It can be integrated with other tools to increase the functionality and sync your data.
- You can access analytics about your customers and marketing to improve your strategies and campaigns.
- You can sign up for a 14-day free trial of the software.
Website: https://www.copper.com/resources/6-ways-to-use-copper-for-email-marketing
13. Nutshell
- They offer a CRM with email marketing together in one platform to manage your campaigns.
- It allows you to create beautifully designed emails that can be sent at different stages of your sales funnel.
- You can target custom audiences from your CRM contacts by creating lists so that you can tailor messages to them.
- They cater for a range of emails which includes automated drip sequences, trigger emails, one-time broadcasts and newsletters.
- It has a drag-and-drop email builder to create emails and they provide email templates.
- They provide an AI email writing assistant to aid you in composing emails to engage your leads and customers.
- You can monitor your campaigns with click tracking and notifications.
- They provide A/B testing to let you test your email content and determine the best content.
- You can choose add-ons and integrate the CRM with other apps and tools to increase its capabilities.
- They offer a 14-day free trial of the CRM to learn more about it and you can send 150 emails each month without a paid subscription.
Website: https://www.nutshell.com/marketing
14. Insightly
- Offers marketing automation tools which include email marketing that can help you engage your prospects and build relationships.
- It enables you to create attractive emails that can be created easily through the software.
- They provide template facilities to create templates to exact specifications that can be customized for each message.
- The software includes a drag-and-drop email builder to assist you in creating emails to reflect your brand.
- You can personalize your customer experiences throughout the journey with sequences that can result in emails triggering actions.
- They provide A/B multi-variate testing which allows you to test up to eight combinations to discover the best performing messages.
- The CRM includes sales pipeline and lead management to capture leads, prioritize them, monitor and nurture them.
- It can provide workflow and process automation to reduce repetitive and manual tasks such as emails, reminders, onboarding and more.
- They provide pre-built email performance reports to give you insight into your campaigns and business.
- You can access a 14-day free trial of the software.
Website: https://www.insightly.com/marketing/email-marketing/
15. Maximizer
- They offer an integration with Constant Contact to combine a CRM with email and a digital marketing platform.
- The email functionality includes assisting with finding new customers, tracking engagement and closing deals plus more.
- It can streamline your email marketing with campaign automation.
- They provide email templates and landing pages to make marketing simpler.
- The CRM enables you to track customer interactions with email messages to monitor your successes.
- It provides workflows to manage your contacts and processes more effectively.
- The CRM can help you track your customers and will provide alerts and recommendations for the next actions.
- You can configure and customize your views to assist you in getting the information you need and aid you in increasing your productivity and sales performance.
- They provide reporting and analytics to allow you to gain insight from your data and inform your strategies.
- You can integrate the CRM with other tools to increase the capabilities further.
Website: https://www.maximizer.com/blog/elevate-email-marketing-constant-contact-maximizer/
16. Act!
- They offer integrated email marketing that is easy to use to aid you in reaching your customers and prospects.
- It is designed to help you reach the right people, drive your sales, create customers for life and grow your business.
- The CRM provides a comprehensive contact history to give you an informed picture of your customers.
- You can create and send campaigns that are personalized and can be scheduled to be delivered at the perfect time.
- It can help you to build targeted email lists quickly so that you can reach the right people at the right time.
- You can easily create web forms on web pages, newsletters, emails and more to capture leads.
- They provide email tracking which includes opens, clicks and bounces to see effectiveness.
- They also offer sales pipeline management, marketing automation and activity management tools.
- You can analyze the results of your campaigns and gain actionable insights about your customers to make informed decisions.
- They offer a 14-day free trial of the software to learn more about it.
Website: https://www.act.com/products/act-emarketing/integrated-email-marketing/
17. Agile CRM
- Offers a CRM that includes email marketing to help you engage your users
- It aids you in creating and sending professional emails and newsletters to your customers and prospects.
- It enables you to personalize your content to make it more engaging and compelling.
- They provide prepackaged and custom templates to assist you in creating designs to represent your business with drag-and-drop email builder and A/B testing.
- It can help you to streamline your marketing which includes automated lead scoring, email personalization and autoresponders.
- You can create email lists and find and add new contacts to target your emails more effectively.
- It also includes social media integration and real-time alerts.
- They allow you to track and analyze your campaigns to inform and adapt your campaigns.
- They also offer contact management, telephony, appointment scheduling and task management.
- Offers a free plan for up to 10 users which could be used to trial the CRM.
Website: https://www.agilecrm.com/email-marketing
18. Creatio
- They offer a CRM platform that includes email marketing as part of Marketing Creatio.
- It provides tools that allow you to automate your marketing and manage your campaigns.
- Their platform provides an end-to-end solution that requires no coding abilities to create marketing campaigns.
- It can assist you in segmenting your audience with customizable filters and rules to target your audiences better.
- They provide a visual content designer that uses content blocks to design your templates and test your templates as well as a template library.
- It offers facilities to plan and automate targeted campaigns to streamline your marketing which can include triggering emails and automatically removing hard bounces and unsubscribes.
- They provide customizable dashboards and workflows to enable you to manage your operations more efficiently.
- It is customizable and can be integrated with over 700 apps to make it work better for you.
- They provide comprehensive analytics which includes open rates, click heatmaps, UTM codes tracking, hard and soft bounces, and more.
- You can access a 14-day free trial to explore the software in more detail.
Website: https://www.creatio.com/glossary/crm-email-marketing
19. EngageBay
- They offer a CRM that provides a powerful email marketing system that can assist your business in growing.
- It offers an array of email marketing templates which you can tailor to your needs to create branded and compelling emails.
- They provide a drag-and-drop interface which is simple to use and you can add images and social media buttons and more.
- You can segment your database to produce more targeted email campaigns to reach the right people and personalize your emails for that extra touch.
- They provide rich formatting options to create more engaging content and boost click rates.
- It enables you to automate processes and manage tasks more efficiently with workflows that match your processes.
- It can support your social media and schedule posts through its social suite.
- The CRM also provides calendar integration, live chat, push notifications, forms and milestone tracking.
- You can track and monitor your campaigns and view metrics to improve your marketing.
- They offer a free plan suitable for 250 contacts and 15 users which could be used for a trial.
Website: https://www.engagebay.com/marketing/email-marketing
20. CrmOne
- Offers a CRM with email functionality to make email marketing easier.
- You can streamline your operations by integrating your marketing, sales, content management and customer service in a single platform.
- It is designed to be easy to build with a drag-and-drop builder to create professional-looking emails to help your email campaigns stand out.
- Their software doesn’t require coding to use it and customize their content, although a code editor option is available too.
- They offer over a thousand free HTML email templates that are ready to use.
- The CRM can bring together your data, customers and teams to enable you to manage your customer relationships more effectively.
- It offers an advanced AI chatbot and conversational AI to aid customer engagement and give intelligent responses.
- You can manage omnichannel engagements and lead management through the CRM as well as track and organize customer conversations.
- They provide reports to analyze your data and campaigns which can offer valuable insights, identify trends and aid decision making.
- A free plan is available for up to three users as well as a 15-day free trial and a demo.
Website: https://www.crmone.com/email-marketing-templates
21. SharpSpring
- Offers sales and marketing automation and a CRM which includes email marketing.
- They cater for agencies and SMBs and aid them in growing their business.
- It can assist you in automating your buyer journey whilst personalizing the experience.
- The platform can manage your complete customer lifecycle and support them through it.
- They provide email marketing that enables you to send tailored and relevant content to your contacts.
- It can assist in converting more leads and manage your engagements with customers to enable follow-ups and task management.
- The CRM allows you to track sales opportunities and manage your teams with productivity tools.
- It can also support you with social media management and assist with retargeting ads.
- The CRM allows you to gain insight into your customers, their behavior and your campaigns to inform your plans.
- They offer a long free trial of 60 days to allow you to explore what the CRM can do for your business.
Website: https://sharpspring.com/
22. Method CRM
- Offers CRM email marketing or an integration with Mailchimp to manage all your email campaigns.
- They help you to deliver email campaigns that are engaging and personalized.
- You can create contact lists of customers and prospects that are segmented to make more targeted campaigns.
- No-code technology makes creating email campaigns easy without the need for developers and create customized email templates.
- Emails that can be used for a variety of purposes including promotions, follow-up emails, seasonal messages, invoice and payment messages.
- You can create workflows to manage your processes and make efficiencies through streamlining your business.
- The CRM can be fully customized which you can do yourself or you can utilize their services to do it for you.
- It allows you to monitor your campaigns and business in real-time to see how you are performing.
- You can synchronize the CRM with a range of apps and tools to extend its capabilities.
- A 14-day free trial is available to see what the CRM can offer.
Website: https://www.method.me/features/email-campaigns/
23. Brevo
- They offer an email marketing and CRM suite as an all-in-one platform that is designed to help manage your customer relationships.
- It can manage your customer interactions by email, SMS, chat and more.
- You can create personalized email campaigns that are attractive and promote your business.
- It enables you to use AI to create email content and send content at the best time.
- They provide SMS marketing facilities to send targeted messages to your customers.
- It can also manage WhatsApp marketing to reach audiences in another way through one of the most popular messaging apps.
- The CRM can assist with marketing automation including running marketing campaigns and addressing abandoned carts.
- They also provide forms that can be embedded and customized to enable your email list to grow and manage customer requests.
- It provides advanced analytics which offers real-time metrics and performance data to enable you to gain insights.
- They offer a free plan with an allowance of 300 emails per day and a 30-day free trial of the software.
Website: https://www.brevo.com/
24. BenchmarkONE
- Offers a relationship marketing platform that helps you to turn your leads into customers.
- It is designed to assist you in building relationships and measuring your marketing effectiveness across all channels.
- You can create email campaigns that can be personalized to engage recipients more effectively with custom-branded email templates.
- It allows you to tag, filter and segment leads and customers to target your communications.
- They offer features including email building blocks, buttons, saved blocks, permissions reminders and an advanced editor with coding.
- The platform includes built-in marketing automation to assist you with follow-ups.
- They provide checking and testing tools such as inbox checkers and A/B testing.
- It can help you manage your day with automated task creation and send notifications so you stay on track.
- You can integrate the platform with a range of apps to increase its abilities.
- They offer a free plan that includes sending up to 3,500 emails per month to 500 contacts.
Website: https://www.benchmarkemail.com/features/marketing-crm/
25. Drip
- Offers an email marketing automation platform that is easy to use and set up.
- They claim to offer a 99% delivery rate for their emails.
- It enables you to send on-brand emails to promote your business and share information.
- They provide a visual drag-and-drop workflow builder and you can automate marketing tasks with one-off rules.
- You can segment your lists to assist you in sending targeted emails to your customers and subscribers that can be personalized and scheduled to get the best results.
- It can automate your marketing campaigns to assist you in running multi-channel campaigns and marketing tasks.
- They provide detailed dashboards to give you insight into your campaigns and strategies.
- It can be synchronized with your favorite business tools to deliver more effective marketing campaigns.
- They provide responsive customer service that is available to support you.
- A 14-day free trial is available and a free demo to discover more about the platform.
Website: https://www.drip.com/
26. FluentCRM
- They offer email marketing automation that is dedicated to WordPress.
- It is a self-hosted email marketing automation plugin that can assist you in managing your leads and customers.
- The software enables you to run email campaigns and automate email sequencing.
- It can also monitor your user activities to learn more about them.
- They provide a creative email builder that creates emails optimized with AI.
- It helps with campaign management to aid with producing personalized emails that can deliver messages at the right time.
- The software can help you to segment your contacts and you can set up email sequencing to manage your leads.
- They enable you to gain insights about your customers and monitor user activities through advanced reporting.
- It can be integrated with over 35 tools to increase its capabilities.
- They offer a 14-day free trial to enable you to experience what it can provide.
Website: https://fluentcrm.com/
27. BIGContacts
- Offers a CRM that includes email marketing in one system to aid growth.
- They claim to offer the number one rated CRM and email marketing solution for small businesses.
- It allows you to create and send intelligent marketing campaigns.
- You can personalize your emails and create segmented lists to make emails more impactful.
- The CRM provides automation to help streamline your campaigns and reduce time.
- It can capture your emails automatically and store them with your contact records to share them more easily across the business for a complete history.
- You can create custom campaigns that can be automatically sent at the right time including follow-up and trigger emails.
- They provide email tracking and insightful reports that can assist you in improving your performance.
- Emails can be sent from the CRM or you can integrate it with any of the popular email platforms.
- They offer a free plan for up to 100 contacts which can be used to try out the software to see more of what it can do.
Website: https://www.bigcontacts.com/email-marketing/
28. Helpmonks
- Offers an email CRM that can help you increase your sales and customer satisfaction.
- They provide a range of tools that enable you to produce tailored email marketing.
- The platform is easy to use with a drag-and-drop editor assisting you in making attractive emails.
- You can tag your contacts based on the information you have and their interactions so you can tailor emails to them.
- It can assist you in automating your marketing processes with advanced marketing automation to streamline your marketing.
- You can personalize your marketing and emails so that your emails are more engaging and meaningful to the recipient.
- It can assist with managing your workflows to support you in improving your operations.
- The CRM can help you collaborate with team members more effectively.
- They provide intuitive reporting to give you insights into your campaigns and customers.
- You can schedule a demo or take advantage of the free 30-day trial of the CRM.
Website: https://helpmonks.com/blog/8-best-crm-platforms-with-email-integration/