It is important to protect your business, which includes protecting your identity and how customers see you, such as your name, logo and slogan.
You can protect these by registering them as trademarks to provide you with legal protection to prevent others from using your identity. You can register a trademark yourself, although as a legal process, it can be advisable to seek professional assistance to save you time and get it right the first time with the US Patent and Trademark Office (USPTO).
The table below gives a quick price comparison of the top US providers for registering a trademark.

- Free First Year If You Use Their $39 formation package
- $125 Per Year After
- Available in all 50 states
- Free mail forwarding
- Locally-Scanned Documents

- Free For The First Year
- $119 / Annually After That
- Never Any Hidden Fees or Contracts
- Loved by 800,000+ Entrepreneurs
- Available in All 50 States
| Company | Price (excluding state fees) |
|---|---|
| Zen Business | N/A |
| Bizee | $299 |
| Northwest | $599 |
| Rocket Lawyer | $349.99 |
| Legal Zoom | $899 |
| InCorp | Not stated |
| Inc Authority | Not stated |
| Business Anywhere | N/A |
| Tailor Brands | Not stated |
| Swyft Filings | Not stated |
| Registered Agents Inc | $599 |
* The facts and figures included here come from each company’s website and were accurate at the time of writing but may have since changed. Also, please keep in mind these may not be apples-to-apples comparisons as each provider offers different solutions. This guide should be used as a starting point for more research on your part.
Below we profile each of the companies’ services and features in a bit more detail.
Note companies are ranked in no particular order, and this in no way indicates one solution is better than another.

- Free First Year If You Use Their $39 formation package
- $125 Per Year After
- Available in all 50 states
- Free mail forwarding
- Locally-Scanned Documents

- Free For The First Year
- $119 / Annually After That
- Never Any Hidden Fees or Contracts
- Loved by 800,000+ Entrepreneurs
- Available in All 50 States
1. Zen Business

- Offers a range of business support services to assist with business start-up, ongoing management and compliance
- Guidance on how to register a trademark
- A paid service is not available, just detailed guidance
- Link to the US Patent and Trademark Office website to apply for a trademark for federal trademarks
- Explains how to confirm the availability of your trademark through a variety of searches which they detail
- Details how to prepare and file your trademark application
- Provides information on how to handle any trademark office requests or actions
- Explains how the trademark office will review and approve your application
- Gives details about the trademark classes and fees as well as timescales
- Rated as excellent on Trustpilot
Website: https://www.zenbusiness.com/blog/how-register-trademark/
2. Bizee

- They offer business formation and management services which include filing and compliance
- Services include registering a trademark
- Charges $299 plus filing fee
- Protection for your brand, name and logo
- Expert support from partnered attorneys to assist you
- Research on your trademark to check for conflicts
- USPTO registration to secure a trademark
- Handles all your correspondence to get the trademark approved
- Provides guidance on what can and can’t be registered
- Trustpilot scores them as excellent
Website: https://bizee.com/business-formation/trademark-registration
3. Northwest

- Offers a range of business filing, identity and compliance services
- Includes a trademark service
- A single fee of $599
- Help protect your brand name, logo, phrase and design
- Trademark attorney will review the trademark and offer advice
- Trademark clearance search to check whether it is likely to be approved
- Prepare and file your application
- Respond to the trademark office correspondence
- Sign up online for the service and complete the intake form
- Rated highly on Google Reviews
Website: https://www.northwestregisteredagent.com/trademark-service
4. Rocket Lawyer

- They offer a range of business services which include formation and filing
- Services include registering a trademark
- Prices start at $349.99 with a Plus or Pro membership plus filing fees
- Experienced trademark attorney support
- Assistance in protecting your brand
- Analyzes your trademark and checks against existing ones for conflicts
- Prepares your application for you
- Monitors progress and alerts you to any actions
- Can also support you with infringement issues
- Trustpilot rates them as excellent
Website: https://www.rocketlawyer.com/trademark
5. Legal Zoom

- Offers a variety of business services that can aid you in registering, running and protecting your business
- Includes registering a trademark
- Charges $899 plus federal fees
- Access to an experienced trademark attorney
- Carry out a trademark search to check availability
- Offers legal advice on trademark
- Prepare and file your application
- Review of any post-filing alerts
- Monitoring of potential conflicts for three months and attorney drafted a cease and desist letter template
- Rated highly on Trustpilot
Website: https://www.legalzoom.com/business/intellectual-property/trademark-registration-overview.html
6. Incorp

- They offer business support services to assist with entity formation and business compliance
- Includes trademark services
- The cost of the service is not stated
- Includes trademark searches
- Processing trademark applications
- Trademark renewal applications
- Monitoring trademarks for infringements
- A free phone consultation is available
- Provides TrustedSite Shopper Identity Protection
- Claims that they will beat competitor prices
Website: https://www.incorp.com/business-services/trademarks
7. Inc Authority

- Offers business services for new and smaller businesses to aid them in forming and maintaining their business
- Services include registering federal trademarks
- The cost of the service is not detailed
- Helps protect your brand
- US attorney representative and trademark specialist for the filing
- Comprehensive trademark search
- Expedited filing available within one business day
- Trademark monitoring for infringement
- Unlimited support and guidance
- Trustpilot scores them as excellent
Website: https://www.incauthority.com/marketplace/services/trademark
8. Business Anywhere

- They offer a range of business services to aid with registration, filing and more
- Provides guidance on registering a trademark
- There isn’t a chargeable service as they provide guidance only
- Explains how to register your trademark
- Details how to research your business name
- Helps to determine the class of trademark
- Explains how to prepare your application and file it
- Details the process of monitoring your application
- Describes what happens when your trademark is reviewed and approved
- Gives recommendations for trademark attorneys
Website: https://businessanywhere.io/how-to-trademark-a-business-name/
9. Tailor Brands

- Offers business support services that assist with setting up a business and maintaining compliance
- They offer trademark services for names and logos
- Price for the service is not stated
- Complete their online form to get started
- Guided platform to simplify the process
- Completes the submission to USPTO for you
- Can apply for multiple states from a single form
- Also offers assistance with business licenses and permits
- Registered Agent services are also available
- Rated excellent on Trustpilot
Website: https://www.tailorbrands.com/products/trademark
10. Swyft Filings

- They offer services that can aid businesses in starting, managing and protecting them
- Services include trademark registration
- The cost of the service is not given
- Complete the secure online form to start the process
- Application is checked by their attorney
- Will check for conflicts
- File the application with USPTO
- Monitor your application
- Also offers Registered Agent service, business licenses and research
- Trustpilot scores them as excellent
Website: https://www.swyftfilings.com/trademark-registration/
11. Registered Agent Inc

- Offers a range of services to support businesses in managing their compliance
- Includes trademark registration
- Available as a standalone service or combined with their Registered Agent service
- Service starts at $599
- Includes clearance checks
- Applications will be checked by an attorney
- Monitors applications and responses
- Support from a trademark filer
- Get started by completing their online intake form
- Also offers DBA registration, annual reports and Registered Agent services
Website: https://www.registeredagentsinc.com/business-formation/trademark-registration/

