26 Best CRMs For Retail - Switch On Business

The table below shows a quick price comparison of all the Retail CRM system solutions that we’ve researched:

Company name	Starting price	Free trial length
Salesforce	$25	30 day
Zoho CRM	$20	15 day
Freshsales	Free plan available then $11	21 day
Pipedrive	$24	14 day
Monday.com	$15	14 day
Zendesk	$69	14 day
Thryv	$199	14 day
ActiveCampaign	$19	14 day
Nutshell	$19	14 day
SAP Sales Cloud	Not stated	30 day
Constant Contact	$12	60 day
LeadSquared	Not stated	No trial available
Creatio	Not stated	14 day
Apptivo	$20	30 day
EngageBay	Free plan available then $14.99	No trial available
SuperOffice CRM	USD price not available	No trial available
Bitrix24	Free plan available then $61	15 day
Sage CRM	Not stated	No trial available
Brevo	Free plan available then $25	30 day
Oracle NetSuite	Not stated	No trial available
Nextiva	$30.95	No trial available
CentraHub	$10	No trial available
Endear	Not stated	No trial available
Podium	$399	No trial available
Brightpearl	Not stated	No trial available
Clientbook	$295	No trial available

*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.

We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.

*companies are ranked in no particular order.

1. Salesforce

They claim to offer the number one AI CRM that can help you grow revenue and relationships.
The CRM is built for retail and provides businesses with scalable solutions that provide personalization.
It can assist you with boosting loyalty by connecting experiences across marketing, commerce and service delivery.
They provide integrated generative and predictive AI in your marketing campaign lifecycle to deliver messages to the right people at the right time.
It can help you to simplify your operations such as your digital storefronts and shopper touchpoints.
You can maximize your customer value whilst reducing your costs and maximizing your efficiency through the Service Cloud.
They provide digital tools, data and insights to aid your employees in serving your customers more effectively.
It can assist you in automating your processes and increasing productivity with AI and improved collaboration.
You can access forecasts and data about your business to help you understand your customers better and make better decisions.
Access a 30-day free trial of the CRM to understand the software better or book a demo.

Website: https://www.salesforce.com/retail/

2. Zoho CRM

They claim to offer the world’s first omnichannel CRM for business that caters for retail management across SMS, WhatsApp, phone, live chat and social media.
It offers an integrated platform for sales, marketing, support and inventory management for retail and supply chain operations.
The CRM is customizable to fit any business processes no matter how unique.
It has built-in AI that can help you stay on top of your business.
The CRM helps you create targeted campaigns for your customer base using a range of parameters to define your targets.
It can assist you in managing your stock, track orders and generate invoices.
They provide real-time reports and insights that can provide advanced performance management including reporting, analytics, territory management, sales forecasting and gamification.
You can access the CRM from anywhere using the mobile app.
The CRM can be integrated with other popular third-party software.
Offers a demo and 15-day free trial of the CRM to let you explore the software.

Website: https://www.zoho.com/crm/solutions/retail/

3. Freshsales

They claim to offer the best retail CRM software in 2024 that will assist you in managing your customer data.
It can be used to track all your customer touchpoints from all your channels in one place.
The CRM can help you improve your customer engagement and increase customer loyalty.
Communicate with your customers through the most suitable method for them throughout the journey with products, offers, campaigns and post-sale services.
It can assist you in finding opportunities for upselling and cross-selling.
You can personalize your customer experience to increase customer satisfaction.
It enables you to automate your processes and workflows to save time and effort and increase productivity.
It can be integrated with a variety of tools and apps to extend its functionality.
You can analyze your customer base using the deep insights provided by the CRM.
Book a demo or access their 21-day free trial to learn more about the CRM.

Website: https://www.freshworks.com/crm/software/retail/

4. Pipedrive

Offers retail CRM software that enables businesses to oversee and manage sales operations.
It is designed to assist with customer retention by increasing customer satisfaction and optimizing sales.
It enables you to unify your customer information and personalize your messaging.
You can create workflows that are tailored to your operations to simplify your sales processes.
Processes can be automated to save time which can include keeping customers engaged, follow-up activities and management of orders.
You can tailor your marketing campaigns and personalize messages to your customers to help increase sales.
It can also help you keep on top of your inventory so you can always communicate what you have in stock.
The CRM can be integrated with third-party integrations to assist with synchronizing your data with other software.
It provides granular reporting facilities to give you insights about your business which can assist you in making informed decisions.
A 14-day free trial is available of the CRM.

Website: https://www.pipedrive.com/en/industries/retail-crm

5. Monday.com

Offers a retail CRM that has been designed to grow with your business.
It can assist you in selling smarter, managing all your customer data and delivering better support all in one system.
You can automate your workflows to reduce the amount of time on admin.
The CRM is easily customizable with no code or low-code building blocks.
It provides a single place to store all your documents, product updates and crucial information to keep your teams informed.
The CRM can help you to manage tickets and see them through to their resolution.
You can streamline your communications and keep your customers engaged to build stronger customer relationships.
It can be integrated with a range of tools to extend its capabilities.
You can analyze your team and business performance through the CRM to gain valuable insights.
They offer a 14-day free trial of the CRM to find out more about how it works.

Website: https://monday.com/s/retail-crm

6. Zendesk

They offer software that is designed for retail which helps businesses to keep their customers happy.
It brings together all your data into a centralized platform to aid you in managing your data more effectively.
You can create shopper profiles to help you understand your customers better.
It allows you to deliver personalized experiences to increase your sales and satisfaction.
They support all communication channels so you can provide seamless support.
You can create a unified knowledge base to support shoppers and increase complete purchases.
It brings together your inventory, billing, shopping history and preferences so you can understand your business better.
You can connect it with all of your systems to increase its capabilities.
They provide analytics that allows you insight into your customers and business so you can make more informed decisions.
Offers a 14-day free trial and a demo of the software.

Website: https://www.zendesk.co.uk/retail/

7. Thryv

Offers software that has been built for retail businesses to help them manage their customers.
They provide a centralized platform to aid you in staying organized and automatically importing your client information.
It allows you to track your customer purchases, favorite brands and interests so that you can personalize experiences for your customers.
You can create email campaigns that enable you to target your customers more effectively.
Send email and SMS marketing campaigns to share your special offers and promotions.
The CRM can aid you in promoting your business and offers on social media to increase sales.
It enables you to effortlessly manage and monitor your ratings and reviews.
You can create a customer portal so your customers can make payments and more.
The CRM can be seamlessly integrated with a range of apps.
Access a demo or 14-day free trial to learn more about the software.

Website: https://www.thryv.com/industries/retail-services/

8. ActiveCampaign

They offer software that supports ecommerce and retail sectors to grow their business.
It is designed to help you with powerful marketing automation to aid with creating personalized experiences.
The software enables you to provide a seamless experience across every channel whether that is email, SMS or social media.
It enables you to explore your customer pain points in the buying process and make changes or intervene to gain more sales.
You can test out different strategies to see what works best for your customers in regaining lost sales through split testing.
It provides instant visibility into your orders and sends automated follow-up emails post-purchase.
You can track every touchpoint and map customer interactions to manage conversions.
It provides a wealth of information to analyze customer interactions and make more informed decisions.
You can connect the software with over 900 integrations to extend its reach.
Offers a 14-day free trial of the software

Website: https://www.activecampaign.com/industry/ecommerce

9. Nutshell

Offers a retail CRM that can help your business to grow.
The CRM platform brings all of your data together to organize it and present it in an easy-to-use format.
It can assist you in optimizing your marketing efforts to increase your customer experiences.
You can create more effective email marketing campaigns and automated email drip sequences.
Personalized experiences can be created at every touchpoint to strengthen customer relationships.
It enables you to monitor your marketing and see what is working the best in generating sales and leads.
The CRM provides advanced contact management so you can segment and target your customers better.
You can gain valuable customer insights to improve your business planning including forecasting, projections and ROI tracking.
The CRM can be integrated with thousands of tools and apps to increase its reach and abilities.
Offers a 14-day free trial of the CRM.

Website: https://www.nutshell.com/industries/retail-ecommerce

10. SAP Sales Cloud

They offer retail solutions that include managing your customer relationship.
It can support you in transforming your omnichannel shopping experience.
They can help you to personalize your experiences and provide value-added services.
It supports omnichannel messaging and customer-centric marketing.
The software includes machine learning and AI to help you increase the average order value.
It can help you to deliver consistent promotional pricing and deliver campaigns across multiple channels.
The software helps bring together different parts of the business and aids with manufacturing and supply chains.
You can gain AI-powered insights so you can gain a better understanding of your customers.
The software can be integrated with a variety of other software to increase its capabilities.
A 30-day free trial is available to see what the software can offer.

Website: https://www.sap.com/industries/retail.html#customer-experience

11. Constant Contact

They offer software that is suitable for retail businesses that can assist in driving your revenue.
Offers easy-to-use email marketing tools to support your customer engagement.
They can assist with multi-channel marketing campaigns including email, SMS and social media.
It helps you to create and send email and SMS messages to your customers and ensure that they arrive at the right time.
You can schedule posts and create ads for social media through the software.
It can assist with automating your marketing using advanced marketing automation tools to reduce repetitive tasks.
You can create workflows to help monitor your processes.
Contacts can be tagged to assist with targeting and segmentation.
It can be integrated with apps to extend its capabilities.
You can take advantage of the 60-day free trial to explore the software in more detail.

Website: https://www.constantcontact.com/industry-email-marketing

12. LeadSquared

They offer retail lead management CRM software that can help you manage your leads and customers whilst increasing revenue.
It can help you prioritize your leads and distribute them to the right salespeople to improve conversions.
You can automate tasks to reduce your admin, make efficiencies and reduce missed follow-ups.
Leads can be captured seamlessly from multiple channels and you can incentivize sign-ups.
It allows you to track your leads more effectively and identify where they are in the journey.
You can personalize the customer journey by segmenting leads and tailoring your communication to them.
It allows you to share data between your teams and empower them with best practices to nurture leads and deliver communications.
You can create a self-serve portal to enable customers to manage their profiles and accounts online.
It can integrate with a range of tools to build purpose-driven solutions.
You can access key metrics to help you plan and build a strategy for your business based on data gained through the CRM from customers and their interactions with you.

Website: https://www.leadsquared.com/learn/sales/retail-lead-management/

13. Creatio

Offers a retail platform and CRM that requires no coding.
They provide a single platform that can help you to automate your workflows to create efficiencies.
It supports all parts of your retail operations so that you can manage them effectively.
Gain a holistic view of your customers and collect information on them including purchase history, social media activity, response to email campaigns, wish lists, reviews and more.
You can build omnichannel campaigns using segmentation and automation as well as track results.
Loyalty and reward programs can be set up and managed both online and offline.
You can utilize it to support your merchandise management to help plan rollouts and make predictions.
The single system enables greater collaboration between teams and monitoring to take place.
They provide robust analytics and AI tools to enable you to get the most out of your data and make data-driven decisions.
A 14-day free trial is available and a demo to let you see more about the software.

Website: https://www.creatio.com/industries/retail

14. Apptivo

They offer software that supports retail and wholesale businesses in delivering improved customer experience.
It is an all-in-one solution that includes employees, customers, finances and inventory.
The software is customizable including the dashboard, modules and functionalities.
It enables you to segment customers based on the information collected and target your customers better.
You can run and track reward schemes through the CRM and award points and bonuses easily.
It helps your team collaborate by sharing customer information.
They provide advanced analytics and reports to enable you to get the most from your data.
It can be integrated with over 60 apps to allow it to work with your existing software.
They provide extensive support with 24/7 help via live chat, email, phone, user guides and FAQs.
You can take advantage of the 30-day free trial of the software or book a demo to learn more about it.

Website: https://www.apptivo.com/industries/retail/

15. EngageBay

They offer a CRM for retail which can help you drive up loyalty with your customers.
It is an all-in-one CRM with ecommerce integration to help you manage both online and offline purchases.
The CRM is designed for small and large retail businesses and can grow with them.
You can streamline repetitive tasks and processes through workflow automation such as follow-up email, order management and inventory management.
It supports you in managing omnichannel communications including email, SMS, live chat and social media.
You can create customizable pipelines to track the progress of your leads through to sale.
Your data can be segmented based on key information to enable you to target your marketing campaigns more effectively.
It can be integrated with your favorite apps to increase its functionality.
They provide tools to help you forecast and analyze your data to assist you in making data-driven decisions.
A free plan is available for up to 250 contacts and 15 users which could be used to trial the software.

Website: https://www.engagebay.com/blog/crm-for-retail/

16. SuperOffice

Offers a CRM that caters for retail management that supports the entire customer lifecycle.
It is designed to organize, digitize and simplify communications with your customers, suppliers and stores.
Gain a comprehensive overview of your customers in a single system.
It can store all your information including emails, documents, meetings, projects and more.
The CRM can help you identify opportunities for both your prospects and existing customers.
You can send tailored marketing campaigns including targeted offers and promotions using the data you have collected.
It aids collaboration between teams in managing customers and suppliers.
It can be integrated with other software including ERP software.
They provide reporting facilities which include forecasting and pipeline management.
You can request a demo of the CRM to explore it in more detail.

Website: https://www.superoffice.com/industry/retail-management/

17. Bitrix24

They offer a CRM that caters for retail and helps you to meet customer expectations.
It supports you in delivering seamless personalized shopping experiences that can increase your sales and brand loyalty.
They can help you to reveal hidden needs and create deeper connections.
It provides better organization and record-keeping to aid your business.
The CRM offers pipeline management to assist you in managing your processes and monitoring them.
They provide bots and AI to enable you to manage your website as well as your data.
You can automate your processes to help streamline your admin and complete activities for you.
The CRM can capture your leads, store your data and assist you in customizing your marketing to target your customers more effectively.
It provides you with analytics that offers valuable insights that can be used to plan marketing for your business.
A free plan is available for unlimited users with storage of 5GB and they offer a 15-day free trial.

Website: https://www.bitrix24.com/solutions/industry/retail.php

18. Sage CRM

They offer a wide range of business software that caters for retail businesses which includes a CRM.
They claim to offer best-in-class retail business software that can support fast-growing brands which are available as a standalone or combined centralized hub.
The CRM enables you to manage every customer relationship and provide exceptional customer experience.
It is available as a fully integrated CRM or modules of sales, marketing or service.
The CRM supports your sales team with a wealth of information to sell smarter and more efficiently.
It enables your teams to work more collaboratively and avoid duplication.
You can send targeted email campaigns and monitor their success.
It enables you to automate your processes and create workflows to manage and monitor your processes.
Access valuable insights about your customers to assist you in making informed decisions.
They provide expert-led onboarding and continuous support as well as training for your teams.

Website: https://www.sage.com/en-gb/industry/retail/

19. Brevo

Offers retail and ecommerce solutions that help you to enhance your engagement, insights and connections.
It can assist you in shaping your customer journeys and deliver seamless communications.
They provide ecommerce integration to allow you to manage your online sales alongside your offline sales and gain insights.
You can automate your marketing to improve your communications including emails, SMS, WhatsApp and more.
They can help you to streamline your interactions such as account setup, shipping alerts and order confirmations.
You can integrate it with retail systems including POS to gather all your customer data together.
It can enable you to transmit customer messages directly to mobile wallets such as coupons and reminders.
You can send personalized communications across multiple channels to your customers which are tailored to your customers’ buying habits.
Provides valuable customer insights from the data collected and can be connected to a variety of industry solutions you already use to optimize performance.
They offer a free plan that provides up to 300 emails per day and also offers a 15-day free trial and demo of the software.

Website: https://www.brevo.com/solutions/retail-and-ecommerce/

20. Oracle NetSuite

Offers retail software that supports you in building your business around your customers.
It will support customers across all channels on a single platform.
Their omnichannel commerce provides a consistent shopping experience which can build stronger customer loyalty.
Provides a single source of information for all customer-facing staff at all touchpoints with real-time customer data.
It enables you to create, track and analyze multi-channel marketing campaigns which include emails, events, direct mail and more.
You can automate processes to reduce admin such as case management processes including submitting cases, reviewing status and replying to follow-up communications.
It can help you to assign, manage and route customer support cases across your communication channels.
They enable you to integrate your ecommerce and POS into the software so you can capture all information in one place.
You can also select to include inventory management, order management and financial management in your software to increase the capabilities of your solution.
Access real-time insights about your business and customers to assist you in making decisions.

Website: https://www.netsuite.com/portal/industries/retail.shtml

21. Nextiva

They offer software that caters for the retail industry and can assist with handling customer conversations.
It provides AI-powered communications that can assist you with driving sales and enabling premium service.
The software enables you to manage conversations with customers across every touchpoint.
It can streamline your staff and vendor communication by handling everything on one platform.
Communicate with your customers on their preferred channels to aid brand loyalty.
Personalise customer experiences using AI to support all processes from sales through to returns.
It can help you to coordinate your inventory and staff to make your business more productive.
Engage with customers using DMs and WhatsApp conversations using AI and routing inquiries to the right team.
It can integrate your online and offline sales channels in a single platform.
Gain insights about your customers that can help you make data-driven decisions.

Website: https://www.nextiva.com/industry/retail

22. CentraHub

Offers retail management software to help support retail businesses which includes CRM software.
It is designed to assist you in increasing sales and streamlining your operations.
The CRM can help you to target the right customers in your marketing campaign with the right messages.
The CRM is fully customizable and can be integrated with your existing ERP and POS software.
It enables you to capture, recognize and analyze your customers and their purchasing patterns.
You can utilize it to analyze trends, predict demands and manage your inventory.
They also offer helpdesk management tools that aid with logging, responding and resolving customer inquiries as well as identifying trends.
It can also support and simplify your distribution management to make it more efficient.
The CRM can be integrated with third-party apps and services to enable a seamless flow of data.
They provide intelligent data analysis and forecasting tools to aid you with delivering improved customer service.

Website: https://www.centrahubcrm.com/retail-crm-software

23. Endear

Offers an all-in-one omnichannel CRM for retail that supports customers throughout the entire customer journey.
It helps you to nurture potential customers into lifelong, loyal customers.
You can personalize your customer interactions to deliver targeted messages and tailored recommendations.
It allows you to engage and connect with customers across a range of channels including email, SMS and in-store to create a consistent customer experience.
The CRM provides purchase history tracking and analytics to allow you to target your customers better with further products.
You can segment your customers by key details to group them and deliver targeted campaigns.
They provide other tools to aid sales associates which include customer profiles, customer management, product recommendations and other insights.
It can offer data-driven insights that can help you make informed decisions and optimize your marketing strategies.
The CRM can be integrated with other software to increase its capabilities.
You can book a demo to learn more about the CRM.

Website: https://endearhq.com/blog/retail-crm

24. Podium

They offer an all-in-one lead management and communication platform that has been built for the retail industry.
Tailored industry software for retailers of jewelry, furniture, appliances and mattresses.
It can help you to deliver a personalized customer experience to all your customers through tailored messaging.
You can manage multiple customers at once with a single inbox for text messaging to answer queries.
It can connect you with your customers online via Webchat and click-to-text.
You can create workflows and send automated messages to reduce your admin.
The software includes AI that assists you with targeting your customers for repeat or new purchases.
Helps you to gather reviews and feedback to assist you in standing out against your competitors.
It can be connected to your favorite tools to integrate your data more effectively.
They offer a demo so you can see the software for yourself.

Website: https://www.podium.com/industry/retail/

25. Brightpearl

Offers a retail-focused CRM that helps you to understand your customers better.
It enables you to create customer profiles so that you can provide personalized experiences.
The CRM can help you build lasting and meaningful relationships with your wholesale clients.
It can enable you to run personalized campaigns by segmenting your customers.
Collects your complete customer history including all emails in a single place for all your staff to share and work collaboratively on.
You can automate your communications by scheduling them with your unique workflows.
Alerts can be set up to make sure communications are not missed.
The CRM also allows you to manage customer credit and check outstanding balances before processing more sales.
It can be integrated with all major marketing platforms to extend its functionality.
A demo can be booked to enable you to explore what the CRM can offer.

Website: https://www.brightpearl.com/retail-crm

26. Clientbook

They claim to offer the number one CRM built for retail that helps them manage their client information more effectively.
It can assist you in building stronger relationships and managing your customer communications.
The CRM enables you to create unique customer profiles to aid personalized marketing and targeting of customers.
You can set up automated reminders for follow-up activity with clients and request reviews.
They enable you to streamline your processes and optimize your performance.
It can help you organize your client lists including your client profiles, transaction history, wish lists and more.
The CRM can assist you in tracking your floor team performance and set them goals.
You can get valuable insights from the CRM to help you make business decisions.
The CRM can be integrated with third-party integrations and popular POS tools.
You can book a demo of the software to find out more about it.

Website: https://www.clientbook.com/blog/what-is-a-retail-crm