7 Best CRMs For Museums - Switch On Business

The table below shows a quick price comparison of all the Museums CRM system solutions that we’ve researched:

Company name	Starting price	Free trial length
ActiveCampaign	$19	14 day
ClickUp	Free plan available then $7	No trial available
Blackbaud	Not stated	No trial available
SolutionsMetrix	Not stated	No trial available
Tessitura	Not stated	No trial available
Doubleknot	Not stated	No trial available
Versai	Not stated	No trial available

*The prices in the table above (where available) come directly from each company’s website and were accurate at the time of writing. Since then, those prices may have changed.

We’ve listed the results of our CRM systems research and the features of each company’s product in a bit more detail below. You’ll be able to see the benefits of their service and some general information about the company as well.

*companies are ranked in no particular order.

Sections

1. ActiveCampaign

They offer software that is suitable for museums that can help automate marketing and engage your contacts.
It is designed to assist you in building frictionless customer experiences so that you can increase engagement and encourage repeat visits.
They offer hundreds of automation triggers and actions as well as conditional routing to help create efficiencies in your operations.
It can connect you with your audience on multiple channels using omnichannel marketing as well as providing a range of free marketing tools and templates.
They provide tools to enable email and SMS marketing to aid you in promoting events and locations.
You can connect the software with your social media and Google Ads so that you can integrate your marketing efforts.
It helps with segmenting contacts so that you can better target your communications and personalize them to their needs.
The CRM can help you to analyze your marketing and performance using metrics and reporting that can assist you in planning and decision making.
You can integrate the software with your favorite tools to connect your operations.
Access a 14-day free trial of the software to learn more about it.

Website: https://www.activecampaign.com/customers/museum-of-science-and-industry-chicago

2. ClickUp

Offers museum CRM template that enables museums to manage tasks and improve productivity.
It is designed to help you manage projects and can be used with the CRM.
The CRM assists you in streamlining your processes to save you effort and time using workflows and automation.
They provide visual pipelines to manage your leads so you know where they are in the process and can nurture them.
You can manage your communications through the CRM by integrating your email so you can send messages and track responses.
It enables you to tag and filter your accounts so that you can target and report on groups easily.
The CRM enables you to track your projects throughout their lifecycle and ensure that they are on track and within budget.
It aids your teams in collaborating on projects and managing your contacts by using a shared database.
You can access performance dashboards to gain customer insights and understand campaign effectiveness.
They offer a personal plan for free that you could use to trial the CRM before you sign up for a paid plan.

Website: https://clickup.com/templates/project-proposal/museum

3. Blackbaud

They offer software that can manage arts and cultural organizations that can assist you in cultivating better relationships.
It provides a centralized platform to manage your contacts and organization.
You can store all your ticketing and membership information as well as fundraising and relationships in the database.
It supports you in managing your tours, events, camps and classes to enable smoother running and promotion.
The CRM enables you to create relationships with visitors by collecting information and communicating with them about events or promotions.
You can also manage your grants in the software with full grant management capabilities.
It can also assist you with retail management, financial management and payment services.
They provide analytics to help you understand your data better and get the most out of it.
You can utilize other software solutions including merchant services, ticketing and accounting.
They offer a demo of the software that is customized to your needs.

Website: https://www.blackbaud.com/who-we-serve/arts-and-cultural-organizations

4. SolutionsMetrix

Offers a CRM system that is an all-in-one solution that caters for museums and art galleries to help them optimize their visitors.
It assists you in attracting visitors by utilizing your database more effectively.
The CRM can help you streamline how you run your venue so that you can create efficiencies and boost productivity.
It can assist you in organizing and tracking your visitor data and your interactions with them so that you understand your audience better and can more effectively engage them.
You can segment your database and create lists to help you to target your messaging.
The CRM can send targeted emails, social media posts and SMS messages to your contacts to engage them and encourage visits.
You can automate processes such as membership renewals to reduce your admin.
It includes an integrated ticketing system so that you can manage your visitors.
The CRM includes powerful analytical tools to enable you to identify trends and aid decision making.
They offer a consultation to gather your needs and discuss what the CRM can do for your organization.

Website: https://solutionsmetrix.com/ebook/demystifying-digital-transformation-for-museums-and-cultural-venues-2/

5. Tessitura

They offer a unified platform that caters for cultural institutions including museums and galleries.
It is designed to aid organizations in improving their visitor experience and increase revenue.
The software centralizes your customer records as well as captures and analyzes all your data.
It can help you to streamline your operations and modernize your approach to make efficiencies.
You can increase engagement and improve the loyalty of your visitors through the software.
They offer comprehensive ticketing and admission tools to aid you in managing different tickets, subscriptions, multiple venues, hybrid experiences and discounts.
It provides marketing automation with integrated email marketing to send scheduled campaigns.
You can segment your data to enable you to target your messages and personalize your communications more effectively.
They also offer payment processing facilities to take secure payments through merchant services.
They provide real-time results and instant data insights to help you monitor campaigns and performance.

Website: https://www.tessitura.com/markets/museums-and-galleries

6. Doubleknot

Offers software that is tailored for museums and science centers which can bring together your operations in a single system including CRM functionality.
It can streamline your processes and support digitization so that you can create efficiencies.
The software can manage your admissions, ticketing, memberships, education programs and fundraising.
It centralizes all your contacts including visitors, members and donors as well as recording their interactions.
They offer event registration facilities enabling secure registration and payment options.
It can also support your point-of-sale solutions to aid you in selling and managing your products.
It aids digital services including print-at-home tickets, receipts, mobile check-in and membership cards.
You can integrate the software with your existing system and website so that you can synchronize data and workflows.
They provide key insights on your visitors, their behavior and can identify opportunities and gaps to improve your delivery.
You can request a demo of the software so that you can see what it is capable of doing.

Website: https://www.doubleknot.com/museum-software

7. Versai

They claim to be the premier all-in-one suite for CRM and point-of-sale tools for museums and other attractions.
It has been designed to be easy to learn, train on and use by all your team.
The software can manage all your revenue streams and attendance types including ticketing, admissions, parties, field trips, memberships, donations and more.
It enables dynamic interfaces including cashier stations, self-service kiosks, mobile device apps, and ticket gates.
The software stores all your customer data and enables your customers to update their information online.
You can manage your admissions including real-time ticket availability, online sales, member pricing, and produce scannable tickets and cards.
The software allows you to integrate your data and track who is attending your attractions.
It can also help you with grant tracking to assist with defining, using, tracking and reporting on grant money.
You can access customizable management reports to aid you in analyzing your data and assist with making informed decisions.
They provide a free demo of the software so you find out more about what it can do.

Website: https://versai.com/